Mob Museum Catalog Final (1)

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  1. 1. List of Museum Attractions Floor plan Images of attractions Floor by floor detail of museum attractionsAttraction CatalogMarketing 494 Summer 2014
  2. 2. The following catalog contains information of exhibits and videos that are currently being shown at the Mob Museum. Each exhibit or videos will have a picture and next to it will be the following description: Senses Feelings Thinking Action RelativenessYou will find that the catalog is split into sections starting from the 1st floor from to the 3rd floor.A table of contents has been provided for each floor to easily find and exhibit or video. We have also created a floor plan that shows how the space is currently being utilized.Mob MuseumSt. Valentines Day Massacre WallThe St. Valentines day massacre was where bugs Morans men got shotPage 2
  3. 3. The Woods Video 4Slow and Steady Exhibit 4Listening to the Mob 4Incriminating Conversations 4Wire Tapping Devices Exhibit 4Evidence for the Prosecution 4Keeping an Eye on the Mob 5Undercover Surveillance 5Witness Protection Video 5Weapons Training 5Memory Room 5Trafficking Room 5Where Do all Mobsters Go? 6100 Years of Made Men & Their Associates 6Whitey Bulger Video 6Table of ContentsFirst Floor PlanMob MuseumPage 3
  4. 4. The Woods VideoThis video featured the racketeer and Rudy Giuliani persecuting the mobsters this video also goes into detail of the RICO actSenses: visual & Audio stimulationFeelings: interesting informative, and educationalThinking:The news laws that disrupted organized crimeAction: Passive & absorbingRelate: law enforcement relatedListening to the MobA new tactic used by detective to bring down the mob. After all, information gets convictions.Senses: auditoryFeelings: realismThinking: Interesting conversation and language used.Action: Putting on a pair of headphones to listen in.Relate: Not relatableWire Tapping Devices ExhibitDescribe the product, service, or event here. Include a brief description and any features.Senses: Brightly liteFeelings: interesting and informativeThinking:exploration of different devicesAction: reading about different device usedRelate: TechnologySlow and Steady ExhibitDescribes how long it took detectives to gather sufficient evidence to bring to mobster to the courtroomSenses: Intriguing because of the different types of evidence.Feelings: Challenges that detectives facedThinking:All the evidence that was needed to build a case against the mobsters.Action: Seeing their paperwork and leadsRelate: PatienceIncriminating ConversationsVisitors can pick up the phone and hear stories about how the Mob and law enforcement use coded language.Senses: AuditoryFeelings: Informative, inside lookThinking: Understanding the code languageAction: Active ListeningRelate: Not relatableEvidence for the ProsecutionDescribe the product, service, or event here. Include a brief description and any features.Senses: Good lighting to read the textFeelings: overwhelmed with an abundance of information.Thinking: Information does not follow a patternAction: Reading text on eye level to having to kneel down.Relate: No relation.Page 4Mob Museum
  5. 5. Keeping an Eye on the MobA create that depicts how some investigators keep tabs on the mob.Senses: Initially, not entertainingFeelings: Inside the box gives a sense of realness.Thinking: How detectives gather evidenceAction: engaging (inside the box)Relate: No relation.Witness Protection Video (4:40 mins)Video Explains the actions of Whitey Bulger and how he fooled the FBI.Senses: Colorful, Emotional, and realFeelings: educational, astonished, and madThinking: Made me wonder where FBI was?Action: PassiveRelate: No relation.Memory Room (Red Room)Old school images and past memories of old mobsters .Senses: Bright, engaging room, aesthetically pleasingFeelings: heartwarming, engagedThinking: Looking at the past historyAction: passiveRelate: Yes, you get the family vibeUndercover SurveillanceGathering Intel on the Mobsters by undercover surveillance.Senses: intriguing the background is catchingFeelings: You believe the buttons on the wall enhance the experience.Thinking: Interactive screens are interesting.Action: EngagingRelate: No relationWeapons TrainingInteractive training and simulation training from online videos.Senses: Dark, heavy realisticFeelings: Fun, Educational, semi-realisticThinking:Weapon coaching, and onsite shootingAction: Very ActiveRelate: Yes, if you are a weapon carrierTrafficking RoomAn entire room to display the various things that are trafficked throughout the world like purses, cigarettes and videos.Senses: creative layout, uniqueFeelings: Wonder, amazed of how many things were traffickedThinking:EducationalAction: Semi interactive with the videoRelate: No relationPage 5Mob Museum
  6. 6. Where Do all Mobsters Go?4 possibilities on where the mobsters go after time passes by.Senses: intriguing the background is catchingFeelings: Wonder and somewhat humorousThinking: InterestingAction: Very PassiveRelate: No relation other than maybe retirement or possible jail, maybe deathWhitey Bulger Video (4 Min)Video Explains the actions of Whitey Bulger and how he fooled the FBI.Senses: Colorful, Emotional, and realFeelings: educational, astonished, and madThinking: Made me wonder where FBI was?Action: PassiveRelate: Only to those that lost someone100 Years of Made Men & Their AssociatesA huge wall displaying the various leading men women that played an important role in the Mob scene.Senses: big, black and white images (lots)Feelings: Amazement, memorizingThinking: Amazed how big organized crime really wasAction: PassiveRelate: In a family sense maybePage 6Mob Museum
  7. 7. Kefauver Hearings Waiting 8Kefauver Hearings Courtroom 8Goodman for the Defense 8Las Vegas through the Years 8The Cowboy Sheriff Exhibit 8Sin City Video 8Schillers Suit ExhibitInteractive Table 9Slot Machine Exhibit 9Money Themed Room 9Money Themed Room Video 9Never Enough Exhibit 9Web of Deceit Room 10Web of Deceit Room Video 10Mob Hits Video 10Choice of Weapons Exhibit 10Mobs Greatest Hits Wall 10Table of ContentsSecond Floor PlanPage 7Mob Museum
  8. 8. Kefauver Hearings Courtroom(8:40 mins)Describes the Chicago commission and Notable names in the Mob such as Moe Dalitz and the 800 witness which included the girlfriends of the Mobsters and their role.Senses: visually and auditory stimulatingFeelings: entertainingThinking:actual mobsters in the courtroomAction: PassiveRelate: Same sort of justice layoutLas Vegas through the YearsDescribes major events in Las Vegas.Senses: Bad placementFeelings: Detracts from Mob themeThinking:Important events occurring in Vegas that made it what it is today.Action: EducationalRelate: Good information, but not relevant to the Mob theme.Sin City Video(6:21 mins)Overview of Las Vegas as the ultimate open city that attracted Mobsters following the Kefauver Hearings.Senses: Fun, excitingFeelings: Very VegasThinking:Not really Mob related, neat video.Action: EntertainingRelate: relates to the theme of the room, nothing else.Kefauver Hearings Waiting Video(4:25 mins)Video depicts major investigations on organized crime and the national consciousness of the Mob.Senses: Lighting is goodFeelings: InformativeThinking:Great video, very small screenAction: PassiveRelate: Mob related, adds value to experienceGoodman for the DefenseShow the casework that Attorney Oscar Goodman provided for the defending Nick Civella in a skim caseSenses: Well lit, standalone exhibit.Feelings:Thinking: Goodmans heavy involvementAction: Reading, educationalRelate: Mr. Goodman our governor.The Cowboy Sheriff ExhibitDescribes Sheriff Ralph Lamb and how he was the only sheriff in Las Vegas when the Mob first appeared. Leading the fight against organized crime.Senses: Plain, out of placeFeelings: Old westernThinking:Doesnt grab your attention.Action: exhibit information doesnt grab initial attention.Relate: Seems out of place.Page 8Mob Museum
  9. 9. Schillers Suit ExhibitShows artifacts of Schiller and also the some artifacts from the Flamingo and the Moulin Rouge.Senses: Well lit,Feelings: InformationalThinking:Education of the beginning of Las vegas.Action: Lots to readRelate: Visit the Moulin Rouge and Flamingo.Slot Machine ExhitbitDescribes how cheaters tried to beat the odds and the house and the use of skim to cheat the slots.Senses: Lights and screen are attention getters.Feelings: Seems interactive, but it really isntThinking:Not as interactive of hopedAction: Pulling slot lever.Relate: Playing a slot machineMoney Themed Room Video(3:15 mins)This video give snippets of the movie called, Casino.Senses: Auditory and VisualFeelings: InterestingThinking:Interested in watching the movie called Casino for more information.Action: Watching video, passive activity.Relate: Casinos now and before.Interactive TablePugs have names of different Mobsters and it shows their associates names.Senses: touch and visually stimulatingFeelings: Fun to move the pucks and touchscreen.Thinking:educational, mobsters and their ties to the casinos.Action: Moving the pucks around, engagingRelate: Interacting with similar devices that are touchscreen.Money Themed RoomShows the Mob involvement with the Las Vegas casinos and their ties.Senses: Visually and AuditoryFeelings: InterestingThinking:Initially, what the numbers mean.Action: Watching video, then understanding why its decorated the way it is.Relate: Yes, understanding the other side of playing in a casino.Never Enough ExhibitDescribe how although the casinos were profitable, Mobster were never satisfied and found additional ways to increase their profits.Senses: well litFeelings: interestingThinking: passiveAction: not interactiveRelate: buying clothingsPage 8Mob Museum
  10. 10. Web of Deceit RoomMob room that displays the violence, corruption, conspiracy, and murders that occur.Senses: Different, but interesting layout.Feelings: Inter