MoAbility - An iconmobile presentation at IA Konferenz 2011
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How Mobile Changes Our Life's MoAbility iconmobile
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Transcript of MoAbility - An iconmobile presentation at IA Konferenz 2011
How Mobile Changes Our Life's
MoAbility
iconmobile
iconmobile
This integration and our track record means we can
deliver on what we design: Our user experience
insights are real, relevant, and actionable.
Our technology is solid, scalable, and deployable.
We deliver solutions, not slideware.
Each individual, on every team, within every
discipline, is responsible for understanding the
impact of their work on the overall project. Our teams
are passionate, talented and experts in mobile.
We are neither a consultancy, nor a design agency,
a technology supplier or a service provider. In fact
iconmobile is all of these things, knowing the market
not only from one perspective, but from a myriad of
perspectives. We bring an unique holistic approach
to the entire product lifecycle.
iconmobile group is one of the leading international design agencies and
technology suppliers in the mobile applications and services world.
Christian Drehkopf, Thomas Kueber
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iconmobile 2US Bureau of the Census
7,113,079,000people living on this planet
by 3:00 PM, 20.05.2011 Today !
iconmobile 3International Telecommunication Union
5,300,000,000mobile subscribers equals
77% of the world population
iconmobile
Global mobile app downloads have increased by
1600% in the last three years
4research2guidance, March 2011
iconmobile 5Juniper Research, April 2011
500,000,000 people worldwide to use their
mobiles as metro and bus tickets by 2015
iconmobile
2010 Iconmobile's research studies focused on the habits of over 200 mobile phone users with different backgrounds …
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iconmobile
London Berlin
… on more than 3 continents.
7
Los Angeles
Paris
NewYork
Seoul
Hong Kong
Mumbai
Milano
Atlantis
iconmobile
Global Learning: Center of mobile innovations has changed.
8
epicenter ofsoftware innovation
epicenter ofhardware innovation
both here before 2007
Mobility
iconmobile
“Research is to see what everybody else has seen, and to think what nobody else has thought.”
Albert Szent-Györgyi (Nobel Prize 1937)
10Source: http://profiles.nlm.nih.gov
iconmobile
consumption
context
communication
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Insights on mobile user behavior– three different clusters
iconmobile 12
“I love the feature to
download the news on
my device and read them
on the go when I am in
the metro.”
accessories for iPad to
carry while jogging
“Adapt to my changing priorities, when moving in public landscapes.“
context
iconmobile
“Make the car become my workstation.”
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“Taxi cabs should
have cellphone
chargers.”
context
iconmobile 14
„I don‘t like the idea of video
calls, because you never
know who looks at your face
on the other side.“
“I do not use any Facebook or
Foursquare after or before
I go to work. They do not need
to know that I leave earlier or
come late because
I am hanging out at Starbucks.“
“I don‘t care about privacy, as long as you do!“
consumption
iconmobile
“My whole device is my identity.“
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consumption
“Sometimes we just sit and
see what kind of new apps
we have.”
iconmobile
“When I have some time, let me enjoy a little prime time.“
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“Now, five minutes waiting
can be fun.”
consumption
iconmobile 17
“My Facebook feed is
my personal soap
opera.”
“I keep in touch with my
wife through Email, texting
and play scrabble.”
“Make it easy to stay in touch.“
communication
iconmobile
“I sometimes think it is
too much. I don´t want
to read over and over
again how drunken my
friends got over the
weekend.”
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“Just give me a break … to focus on the important communication.“
communication
“I tried to detox from
Facebook.”
Ability
Source: http://www.superheronation.com/
iconmobile 20
Example: Tagesschau
Design with time
iconmobile 21
Example: Google Voice
Design for overview in communication
iconmobile 22
Example: Notifications
Design alive
iconmobile 23
Design for light touchesExample: Facebook
iconmobile 24
Design for trustworthinessExample (bad): iPhone Tracker
iconmobile 25
Design to control remotely
www.directv.com
Example: Direct TV
iconmobile 26
Design for ecosystems
www.apple.com
Example: Apple AirPort Express
iconmobile 27
Wrap-Up “MoAbility”
Design abilities
Design for ecosystems
Design to control remotely
Design for trustworthiness
Design alive
Design with time
Design for light touches
Design for overview in communication
Mobile needs
“… public landscapes.“
“… car as a workstation.”
“… privacy“
“… identity.“
“… prime time.“
“… stay in touch.“
“… communication.“
Thank you!
Thomas Küber
Christian Drehkopf
iconmobile GmbH
Methfesselstrasse 30-36
10965 Berlin Germany
www.iconmobile.com
