MoAbility - An iconmobile presentation at IA Konferenz 2011
date post
17-Jul-2015Category
Design
view
939download
5
Embed Size (px)
Transcript of MoAbility - An iconmobile presentation at IA Konferenz 2011
How Mobile Changes Our Life's
MoAbility
iconmobile
iconmobile
This integration and our track record means we can deliver on what we design: Our user experience insights are real, relevant, and actionable. Our technology is solid, scalable, and deployable. We deliver solutions, not slideware.
Each individual, on every team, within every discipline, is responsible for understanding the impact of their work on the overall project. Our teams are passionate, talented and experts in mobile.
We are neither a consultancy, nor a design agency, a technology supplier or a service provider. In fact iconmobile is all of these things, knowing the market not only from one perspective, but from a myriad of perspectives. We bring an unique holistic approach to the entire product lifecycle.
iconmobile group is one of the leading international design agencies and technology suppliers in the mobile applications and services world.
Christian Drehkopf, Thomas Kueber
4
iconmobile 2US Bureau of the Census
7,113,079,000people living on this planet
by 3:00 PM, 20.05.2011 Today !
iconmobile 3International Telecommunication Union
5,300,000,000mobile subscribers equals
77% of the world population
iconmobile
Global mobile app downloads have increased by
1600% in the last three years
4research2guidance, March 2011
iconmobile 5Juniper Research, April 2011
500,000,000 people worldwide to use their
mobiles as metro and bus tickets by 2015
iconmobile
2010 Iconmobile's research studies focused on the habits of over 200 mobile phone users with different backgrounds
6
iconmobile
London Berlin
on more than 3 continents.
7
Los Angeles
ParisNewYork
SeoulHong KongMumbai
Milano
Atlantis
iconmobile
Global Learning: Center of mobile innovations has changed.
8
epicenter ofsoftware innovation
epicenter ofhardware innovation
both here before 2007
Mobility
iconmobile
Research is to see what everybody else has seen, and to think what nobody else has thought.
Albert Szent-Gyrgyi (Nobel Prize 1937)
10Source: http://profiles.nlm.nih.gov
iconmobile
consumption
context
communication
11
Insights on mobile user behavior three different clusters
iconmobile 12
I love the feature to download the news on my device and read them on the go when I am in the metro.
accessories for iPad to carry while jogging
Adapt to my changing priorities, when moving in public landscapes.
context
iconmobile
Make the car become my workstation.
13
Taxi cabs should have cellphone chargers.
context
iconmobile 14
I dont like the idea of video calls, because you never know who looks at your face on the other side.
I do not use any Facebook or Foursquare after or before I go to work. They do not need to know that I leave earlier or come late because I am hanging out at Starbucks.
I dont care about privacy, as long as you do!
consumption
iconmobile
My whole device is my identity.
15
consumption
Sometimes we just sit and see what kind of new apps we have.
iconmobile
When I have some time, let me enjoy a little prime time.
16
Now, five minutes waiting can be fun.
consumption
iconmobile 17
My Facebook feed is my personal soap opera.
I keep in touch with my wife through Email, texting and play scrabble.
Make it easy to stay in touch.communication
iconmobile
I sometimes think it is too much. I dont want to read over and over again how drunken my friends got over the weekend.
18
Just give me a break to focus on the important communication.
communication
I tried to detox from Facebook.
Ability
Source: http://www.superheronation.com/
iconmobile 20
Example: TagesschauDesign with time
iconmobile 21
Example: Google VoiceDesign for overview in communication
iconmobile 22
Example: NotificationsDesign alive
iconmobile 23
Design for light touchesExample: Facebook
iconmobile 24
Design for trustworthinessExample (bad): iPhone Tracker
iconmobile 25
Design to control remotely
www.directv.com
Example: Direct TV
iconmobile 26
Design for ecosystems
www.apple.com
Example: Apple AirPort Express
iconmobile 27
Wrap-Up MoAbilityDesign abilities Design for ecosystems Design to control remotely Design for trustworthinessDesign aliveDesign with timeDesign for light touchesDesign for overview in communication
Mobile needs public landscapes. car as a workstation. privacy identity. prime time. stay in touch. communication.
Thank you!
Thomas KberChristian Drehkopf
iconmobile GmbH Methfesselstrasse 30-36 10965 Berlin Germany
thomas.kueber@iconmobile.comchristian.drehkopf@iconmobile.com
www.iconmobile.com