Mo d 2.0 for poynter 10 21
-
Upload
apmenews -
Category
News & Politics
-
view
310 -
download
2
Transcript of Mo d 2.0 for poynter 10 21
MoD 2.0 at the Daily Press
Reversing the newsroom equation: Moving production to Chicago adds
up to deeper savings
The philosophy
• Shifting decision-making on non-local content allows Daily Press to focus on local content
• Non-local news, features and sports are delivered at a high quality but low cost
• Daily Press strengthens its viability as a vibrant voice and aggressive watchdog
How it works
• Media on Demand produces all non-local pages
• MoD delivers 80 percent of all pages directly to the Newport News press room
• Daily Press editors employ templates for most local content
• Fluid local pages remain in sole control of Newport News newsroom.
The content
• Local news dominates Page One and the first part of the A section
• Nation & World news expands slightly, in keeping with tested reader preferences
• Features and Sports pages become primarily non-local Monday through Thursday
• Sunday is home to intensely local Features and Sports components
Reader reaction
• Decrease in local Sports coverage felt most profoundly—and addressed
• Syndicated material—Bridge and Car Talk, e.g.,--restored to address complaints
• Complaints about minor structural changes, such as moving weather
• MoD adjusting some material, e.g., Food• No cancellations tied directly to MoD 2.0
Costs/Benefits
• Daily Press reduces copy desk, design and some supervisory resources
• Local content gathering remains strong• Some Daily Press reporting resources are
redirected to local breaking news• Chicago Tribune provides all MOD content and
production work
Current initiatives/Next steps
• Aligning MoD Business report for DP, others• Transferring all Business agate to MoD• Reshaping ad stacks where possible to create
new modular editorial shapes• Training new MoD/DP team members• Adjusting MoD report to serve DP reader
tastes
Lessons learned
• Sitting in customer’s chair gives new perspective
• Scheduling, messaging and delivery undergoing standardization, improvement
• Small changes pay big dividends• One size does not fit all … but it comes close