Mo agri business marketing forum

FOOD EXPORT USA®-NORTHEAST AND��FOOD EXPORT ASSOCIATION OF THE MIDWEST USA®

Food Export Association of the Midwest USA

��MO - Agri-Business Marketing Forum


Today’s Agenda

Why Should You Export?

How Can Food Export Help?


Benefits of Exports

•  Increase sales and income •  95% of the world’s consumers live outside the U.S.

•  Diversify market risk and offset lags in domestic demand •  Sluggish sales at home/booming sales abroad

•  Overseas markets continue to open •  Recent FTAs •  Increasing middle class •  Shifting economies •  Markets are more accepting •  Developing Demands for different products


Benefits of Exporting

•  US manufacturers have a competitive advantage

•  Quality, Safety, Consistency

•  Highly advanced agricultural system, food producing, manufacturing and processing

•  Extend product life cycles

•  Find new markets and uses for products

•  Use idle capacity and reduce unit costs

MO - Agri-Business Marketing Forum

Benefits of Exporting

Smaller companies can be successful exporters!

•  Competitive advantages

•  Unique, in demand products

•  Only 1% of small businesses export, and more than half only export to only 1 country


Our Mission

Food Export Association of the Midwest USA is a non-profit organization that use federal, state, and industry resources to promote the export of Midwestern food and agriculture products.


USDA – FAS – MAP

•  Partner with Foreign Agricultural Service (FAS), an agency of the United States Department of Agriculture (USDA)

•  Promotional activities under FAS programs are carried out by Food Export-Midwest, other state regional trade groups, agricultural trade associations, and cooperator/commodity groups

•  Plans, manages, and contributes staff resources and funds to execute projects and activities

•  Market Access Program (MAP) Funding, $200 million annually for approximately 65 different agricultural groups.


Who is Food Export-Midwest?

•  Private, non-profit international trade association

•  Our Members are State Agricultural Promotion Agencies

•  Work with producers in the Midwest and Missouri

•  Focus on… …small and medium-sized US producers …agricultural products that are value- added & consumer-oriented


State Regional Trade Groups

Our Midwest Member States

•  Illinois Department of Agriculture •  Indiana State Department of Agriculture •  Iowa Economic Development Authority •  Kansas Department of Agriculture •  Michigan Department of Agriculture and Rural Development •  Minnesota Department of Agriculture •  Missouri Department of Agriculture •  Nebraska Department of Agriculture •  North Dakota Department of Agriculture •  Ohio Development Services Agency •  South Dakota Department of Agriculture •  Wisconsin Department of Agriculture, Trade and Consumer

Protection


In-Market Representatives

•  Brazil •  Chile •  China •  Colombia •  Hong Kong/Macau •  India •  Japan •  Korea •  Mexico •  Southeast Asia •  Taiwan •  Vietnam

•  Canada •  Caribbean •  Costa Rica •  France •  Germany •  Guatemala •  United Kingdom •  Middle East



Food Export-Midwest Focus

• Outreach and Exporter Education – Finding and preparing companies to Export/“Export Readiness”

• Market Entry – Exploring markets and opportunities

• Market Promotion – Maintaining Market Presence, remaining competitive


Exporter Outreach and Education

•  Engaging new companies and empowering them to successfully export.

•  Global Food Marketer

•  Food Export HelplineTM

•  Seminars and Webinars

•  Export Essentials Online

www.foodexport.org


Market Entry

Exploring markets and opportunities

• Online Product Catalog – 24-7 Online Exposure

• Buyers Missions – International Buyers, Here At Home

• Market Builder – Custom Market Intelligence • Food Show Plus!TM – International Trade Show Success • Focused Trade Missions – Total Market Immersion


Online Product Catalog

•  24/7 Online Exposure!

•  Online directory of products with descriptions and photos

•  Companies manage their online product profiles

•  Receive product-specific leads from pre-qualified buyers


Buyers Missions

•  International Buyers Here at Home •  Brings buyers from target countries to US •  One-on-one meetings with buyers and suppliers •  Usually in conjunction

with a tradeshow


Upcoming Buyers Missions

Value-Added Feed Ingredients Buyers Mission •  June 1-2 in Kansas City, KS

Food & Beverage Buyers Mission at the FMI Connect Show •  June 8-9 in Chicago

Midwest Buyers Mission •  July 27-30 in Minneapolis, Cleveland, & Chicago

Branded Program Overview


•  50% More International Marketing

•  Cost share assistance for branded products sold in foreign market

50% cost reimbursement of eligible expenses

•  U.S. food & agricultural products only minimum 50% US agricultural origin

•  Products not covered by another industry group

•  Small companies only (<500 employees) or agricultural cooperatives

Branded Program – Eligible Expenses


•  Advertisements and publications

•  Websites

•  Public relations and seminars

•  Promotions and demonstrations

•  International tradeshows

(including limited travel costs)

•  Certain trade shows held in the U.S.

•  Package and label changes

Thank You!


Visit

www.foodexport.org for further information!

Mo agri business marketing forum

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