MNI Power of Print
1
magazines consumer print magazines were launched IN 2012. IN 2012. magazines have been launched IN 2014. IN 2014. % 91 Adults read digital print Print or digital magazines. 44 10 of the of the Top 50 Top 10 highest grossing lifestyle iPad apps on iTunes are magazine brands. highest grossing lifestyle iPad apps on iTunes are magazine brands. Across 60 product More than 150 print magazine categories, magazines rank only 9 television programs can say the same. among super influentials, # # 1 2 or titles have thrived for more than 50 years; 150+ 9 The top 25 Magazines reach more adults and teens than the top 25 regularly scheduled primetime television shows. is more consistent Baby Boomers 1946-1964 Generation X 1965-1976 Millenials 1977-1994 Magazines Internet Television Radio 1946 1994 far more likely 91 % 87 % 87 of African-American adults are print magazine readers. of Asian-American adults are print magazine readers. of Hispanic-American adults are print magazine readers. They read an average of They read an average of They read an average of compared to 9.7 per month for all U.S. adults. 13.4 issues per month, compared to 9.7 per month for all U.S. adults. 10.4 issues per month, slightly higher than the U.S. average. 10.6 issues per month, % Magazine Readers 46 vs. 28% of non readers. made a purchase online Magazine Readers in the u.s. % 90 The Roper Public Affairs survey found that about positively agree that advertising adds to the read a magazine college students in the past month. % 84 231 93 purchase an item college students % 84 redeem promotions college students they see in magazines. after seeing it in a magazine. % 89 visit websites college students % 70 college students they see in magazines. Share magazines with friends. Share magazines with friends. TAKE ACTION TAKE ACTION to on than any other medium. has remained above For the past five years, the total number of PRINT PRINT power power Magazine Readership Magazine Readership across generations. Magazine Readers are Magazine Readers are healthcare ads for advertising 2014 2013 2012 2011 2010 year year year year year Magazine Media Magazine Media acceptance. © 2014 MNI Targeted Media Inc. | 800.225.3457 | 225 High Ridge Road Stamford, CT 06905 | A Time Inc. Company | mni.com | 02850 purchase app very targeted. very simple. FOLIO 2014 B-to-B CEO Survey. GfK MRI and the MPA, 2013. Kantar Media, MARS Consumer Health Study, 2013. Mediafinder.com, 2013. MPA Handbook, The Association of Magazine Media, 2013/2014. ORC Caravan, February 2013. Samir Husni’s Guide to New Consumer Magazines, 2013. Shweiki/Study Breaks College Media, May 2013. Sources Brought to you by the targeted marketing experts at MNI. To learn more about us, visit mni.com.
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Reports of the death of print have been highly exaggerated, and advertisers, distracted by the shiny newness of digital, need to keep in mind the powerful connection that readers have with their magazines.
Transcript of MNI Power of Print
magazines
consumer print magazines
were launched
IN 2012.IN 2012.magazineshave been launched
IN 2014.IN 2014.
%
91Adults read
digitalprint
Print or digital magazines.
44 10of the of theTop 50 Top 10
highest grossing lifestyle iPad apps on iTunes are magazine brands.
highest grossing lifestyle iPad apps on iTunes are magazine brands.
Across 60 product
More than 150 print magazine
categories, magazines rank
only 9 television programs can say the same.
among super influentials,
# #1 2or
titles have thrived for more than 50 years;150+
9
The top
25Magazines
reach more adults and teens
than the top 25 regularly scheduled primetime television shows.
is more consistent
Baby Boomers1946-1964
Generation X1965-1976
Millenials1977-1994
Magazines Internet Television Radio
1946 1994
far more likely
91 %87 %87of African-American adults are print magazine readers.
of Asian-American adults are print magazine readers.
of Hispanic-American adults are print magazine readers.
They read an average of They read an average of They read an average of
compared to 9.7 per month for all U.S. adults.
13.4issues per
month,compared to 9.7 per
month for all U.S. adults.
10.4issues per
month,slightly higher than
the U.S. average.
10.6issues per
month,
%%Magazine Readers46vs. 28% of non readers.
made a purchase online
Magazine Readers in the u.s.
%90
The Roper Public Affairs survey found that about
positively agree that advertising adds to the
read a magazine
college students
in the past month.
%84
231 93
purchase an item
college students
%84redeem promotions
college students
they see in magazines.after seeing it in a magazine.
%89visit websites
college students%70 college
studentsthey see in magazines.
Share magazines with friends.Share magazines with friends.
TAKE ACTION
TAKE ACTION
to
on
than any other medium.
has remained above
For the past five years, the total number of
PRINTPRINTpower power
Magazine Readership Magazine Readership across generations.
Magazine Readers are Magazine Readers are
healthcare ads
for advertising
20142013201220112010year year year year year
Magazine Media Magazine Media
acceptance.
© 2014 MNI Targeted Media Inc. | 800.225.3457 | 225 High Ridge Road Stamford, CT 06905 | A Time Inc. Company | mni.com | 02850
purchase app
very targeted. very simple.
FOLIO 2014 B-to-B CEO Survey.
GfK MRI and the MPA, 2013.
Kantar Media, MARS Consumer Health Study, 2013.
Mediafinder.com, 2013.
MPA Handbook, The Association of Magazine Media, 2013/2014.
ORC Caravan, February 2013.
Samir Husni’s Guide to New Consumer Magazines, 2013.
Shweiki/Study Breaks College Media, May 2013.
Sources
Brought to you by thetargeted marketing experts at MNI.
To learn more about us, visit mni.com.
