MMICC 2010 - MCG

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Transcript of MMICC 2010 - MCG

  • 1. Marta Jablonaska Lani Adeoye Marie-Pierre Herve Nadia Sayed

2.

  • AGENDA
  • Current Situation
  • Executive Summary
  • Guiding Principles
  • Recommendation
  • Implementation
  • Wrap-up

3. Current SituationCurrent Situation| Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap up

  • 25+ year legacy
  • Creative geniusGuy Laliberte
  • Nomadic roots

NVOKE IMAGINATION.... PROVOKE SENSES... EVOKE EMOTIONS 4.

  • Worldwide

Current Situation| Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap up12 RESIDENT (7) (2) MacaoOrlando, Tokyo 8 TOURING 5. Current Successes Current Situation| Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap up 6. 3 Pillars of Sustainability

    • *IMPLICATION : overly dependent on relationship withMGM Mirage in a saturated market

Current Situation| Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap up 7. Current Situation| Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap upREVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD VEGAS 8. Current Situation |Executive Summary| Guiding Principles | Recommendation | Implementation | Wrap upByincreasing the number of resident showsoutside of Las Vegas ,continuing to launchnew touring showsanddiversifying through aproduct extension , you will be able toreduce your dependencyon Las Vegas, increasing revenues in Resident Market between 12.2 and 24.5 million dollars.This will ensure the sustainability of Cirque du Soleil. 9. Revenue Growth 10. Las Vegas and the economic recessionSources:*http://www.nytimes.com/2010/02/12/business/12casino.html ** http://www.bloomberg.com/apps/news?pid=20601103&sid=axSujAzgiBJg Result: Decline in Cirques Vegas revenues 7% last year Las Vegas Strip Revenue Decline 2008* 11% 2009** 9.4% 11. Innovation-> financial results Productioncosts Years in operation Per year Cumulative Revenue net of production costs O 92 9 0.8 864 Mystere 35 14 0.66 736 12. Operations Source: world tourism industry http://www.unwto.org/facts/menu.html Resident Travelling Break Even 65% 60% Occupancy 90-95% 80% Costs 30 Mil 37-50 MilCapacity 50-60 artists additional support staff 50-60 artists 13. Revenue Streams Assumed Occupancy rates 90-95% for Vegas and Orlando 70% for Macau * 82% for New York * 90% for Tokyo 14. Recommendation - Resident Shows Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upPARIS, SYDNEY, LONDON, NEW YORK, HONG KONG, SHANGHAI No Presence PARIS, SYDNEY, HONG KONG, SHANGHAI Strategic Location REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD Million Sydney Shanghai Hong Kong Paris Traffic Level 2.76.66 7.94 15.6 Tourist Spending $ 24.7$ 40.8$ 40.8 $ 55.6 15. Recommendation Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upPARIS, HONG KONG, SHANGHAI SELECT A PARTNER REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD

  • Decision Criteria for Partner Selection
  • Creative Challenge
  • Partnership Sustainable
  • Return on Investment
  • Social Responsibility

16. Partnership with Disney Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upBrand Value Artistic Performance Fictional Characters Experience Invoke Imagination Provoke Senses Evoke Emotion 17. Partnership with Disney Resort Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap up 18. Recommendation

  • Continue with approx. 1 new tour per year
  • Stick with both Arena and Big Top
    • Prioritize firstly on Big Top
      • Historic Roots, Tent (symbolic)

Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upREVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD 19. Recommendation Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upREVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD BRAND EXTENSION 20. Recommendation Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upREVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD

  • Wii Fit Benefits
  • Broad Demographic
  • Interactive
  • Experience
  • Decision Criteria for Partner Selection
  • Creative Challenge
  • Partnership Sustainable
  • Return on Investment
  • Social Responsibility

21. Recommendation

  • ``Wii Are Cirque``-Application

Current Situation | Executive Summary | Guiding Principles |Recommendation| Implementation | Wrap upMystere O Ka Nouba 22. Timeline Current Situation | Executive Summary | Guiding Principles | Recommendation |Implementation| Wrap up2010 2012 2014 2016 Current Portfolio Wii Game Tour Shows Disney Resident Shows Expansion of HQ 23. Wii Game

  • Nintendo Partnership

Current Situation | Executive Summary | Guiding Principles | Recommendation |Implementation| Wrap up 24. Disney Residency Shows

    • Large Scale Productions R&D
      • Paris
      • Shanghai
    • Capacity Requirements:
        • 50-60 artists
        • 100 HQ employees
        • 150 Support Staff
    • Process

Current Situation | Executive Summary | Guiding Principles | Recommendation |Implementation| Wrap up

    • Creation
    • Artistic Products
    • Production
    • Logistics

25. Wrap - Up Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation |Wrap upFinancial Sustainabilit y 26. costs millions building2 production costs 60 staff costsartists 2,750,000Visitors Revenues 5% 10% 5% 10% new stores projected revenue Shanghai 9 0.45 0.9 4.05 8.1 Paris 12.8 0.6 1.3 8.2 16.4 12.2 24.5