MM Press Kit

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A sample of a combination press kit of both the company and its CEO.

Transcript of MM Press Kit

  • &MMeelliissssaa CCoohhnn

    PRESS KITPRESS KIT

  • Press Kit prepared by Press Link PR

    PRESS KIT, 45 Sarah Drive, Farmingdale, NY 11735, 516-848-4867, e-mail: dderosa1@optonline.net TMMC, 555 Madison Ave., 14th Fl., New York, NY 10022, 888-593-4343, www.manhattanmortgage.com

    Dear Member of the Media: TheenclosedPressKitwillprovideyouwithdetailed informationaboutbothMelissaCohnandherManhattanMortgageCompany,abusinessshefoundedin1985whichhasgrowntobeamultibilliondollarenterprise.ThisPressKitincludesthefollowing:

    SECTION 1

    STORYIDEAS Outlininganumberofanglesyourstorycouldtake.

    FAST FACTS With bits and pieces of information about bothMelissa Cohn and TheManhattanMortgageCompany.Somuchdetailthatyouwillbeabletowriteanarticlefromtheinformationprovided.

    HISTORY ofTheManhattanMortgageCompany/MelissaCohn.

    BIOGRAPHY/QUESTIONS&ANSWERS ofBothMelissaCohn&TheManhattanMortgageCompany.

    CAUSES/SPONSORSHIPS An Outline of Causes/Events supported by Melissa Cohn and/or The Manhattan

    MortgageCompany.

    QUOTES Whichcanbeusedinyourarticles.

    SECTION 2:MORTGAGEMATTERS:ColumnswrittenbyMelissaaboutthestateoftheindustry.

    SECTION 3:PRESSRELEASESSINCE2001

    SECTION 4:HAMPTONCLASSICPRESSRELEASES:Bothpastandcurrent.

    PHOTOS:Aselectionofphotosareavailablebyemailingdderosa1@optonline.net.Alsogotothislinktolookformorephotoshttp://www.presslinkpr.com/gallery2/main.php?g2_itemId=1445and forwardyour selection tousforahighresversion. Finally,emailuswithspecificrequestsandwewillcreateanalbumofphotosforyoutochoosefrom.Pleasecreditthephotographer:DianaDeRosaPhoto

    OnceyouvehadachancetoreviewthisPressKit,feelfreetocontactustoarrangean interviewand/orphotoshootwithMs.Cohn.Wearealsohappytoansweranyofyourquestionsandareheretohelpyouinanywaywecan.

    DianaDeRosa

    President,PressLinkPR

    PRESS LINK PR C: 516-848-4867 - Diana De Rosa

    dderosa1@optonline.net

  • Press Kit prepared by Press Link PR

    PRESS LINK, 45 Sarah Drive, Farmingdale, NY 11735, 516-848-4867, e-mail: dderosa1@optonline.net TMMC, 555 Madison Ave., 14th Fl., New York, NY 10022, 888-593-4343, www.manhattanmortgage.com

    STORY IDEAS for MELISSA COHN AND TMMC Keeping Ahead in a Volatile Mortgage Market Ms. Cohn talks about the current state of the Mortgage industry and the best way to deal with the present and what to expect for the future. She is highly qualified to talk about any topic pertaining to Mortgage Matters. Lessons My Horses Have Taught Me Ms. Cohn believes that riding has helped her both in life and in business. Find out why! And learn about the horses she rides, their quirks, strengths, weaknesses, habits and so much more. Horses are excellent teachers! Melissa Cohn Believes in Giving Back Melissa Cohn supports a number of events and causes, including the Hampton Classic Horse Show, Bridgehampton Polo, the Hamptons Film Festival, the American Cancer Society, the Retreat, The Goddard Institute, Habitat for Humanity, City of Hope and the CDCH. Profile on Melissa Cohn Melissa Cohn started her own business in 1985 and has grown it into the multi-billion dollar company it is today. Yet she also is actively involved with horses and she spends plenty of time with her two daughters. How she got to where she is today and the story of her life would make a good profile. A Woman Leads the Way in Mortgages The Manhattan Mortgage Company was founded by Melissa Cohn. She managed to build this successful company into an empire by following her own set of rules. The Lure of the Hamptons It began with Melissa Cohn, owner and founder of The Manhattan Mortgage Company, purchasing her home in the Hamptons. Shortly after that she and her daughters started riding. Then in 1996 she opened her first branch office in the Hamptons and three more followed. Before she knew it she was buying her own horses and building her own barn. In 1995 Ms. Cohn decided matching up her company with the Hampton Classic Horse Show was a good fit. Its been a Hamptons whirlwind for Ms. Cohn. The Hamptons and Horses have figured out the key to Ms. Cohns heart in more ways than one. From Financing to Finding Your Dream Working with The Manhattan Mortgage Company, finding your dream home is just around the corner. They have the know-how and the resources to help people of all ages, ethnic groups and finances to purchase their first, second, third or last home. A visit to their web site www.manhattanmortgage.com will afford even more insight. Design for Life Melissa Cohns lifestyle is very varied. She works during the day, goes to fundraisers at night, rides horses on the weekend, hosts her own social functions and in between finds some time to relax with her two daughters. Blending Business, Family, Horses & Philanthropy Melissa Cohn runs a huge business and is actively involved with horses but through it all she still finds time to spend with her two daughters and to support worthy causes. Shes found the balance between her business, her horses, her family and her philanthropy.

  • Press Kit prepared by Press Link PR

    PRESS LINK, 45 Sarah Drive, Farmingdale, NY 11735, 516-848-4867, e-mail: dderosa1@optonline.net TMMC, 555 Madison Ave., 14th Fl., New York, NY 10022, 888-593-4343, www.manhattanmortgage.com

    Its a Family-Horse Affair Melissa Cohn and her daughters own and ride multiple horses. Ms. Cohn has lots of good memories from her childhood about the times she spent around horses. Horses have created an incredible family bond. Design for Living Ms. Cohns attention to detail happens not only at her office but also in her New York City apartment and her home in the Hamptons. At all three locations she has created a fascinating design for living appropriate to the location. The Value of Sponsoring Equine Events The Manhattan Mortgage Company sponsors Opening Day at the Hampton Classic because there are so many benefits, from signage, to announcements, to hosting parties with built in entertainment to so much more. The Manhattan Mortgage Companys Motto is that the Customer Comes First Melissa Cohn knows that in order for her company to maintain its #1 status in the industry she must not only offer quantity but quality service to her customers. In addition, keeping her employees and corporate partners current is also important and to this end the company offers a variety of training opportunities and resources. The company internally has a Learning Center where theyve coined the phrases, Knowledge is PowerKnowledge is Key, and From Financing to Finding Your Dream, and #1 for all the Rate Reasons and All the Right Reasons. Its not just about the money but also about integrity and a job well done. As Ms. Cohn says, This is not the used car sales business. Ive hired incredible people to be an extension of me. Honoring Melissa Cohn and The Manhattan Mortgage Company Over the years Ms. Cohn has been recognized for her business achievements and her support of worthy causes.

    In 2003, she was honored with the Metro New York Area Ernst & Young Entrepreneur Of The Year (EOY) Award in the Financial Services category (June 26). On July 19 The Child Development Center of the Hamptons (CDCH) Foundation for Special Children honored Ms. Cohn at their Orchid Ball. On November 15, at the North Shore Child & Family Guidance Center Chrysanthemum Event she was honored for her contributions to non-profit organizations serving children and families.

    In 2004, Ms. Cohn received the Capuchin Food Pantry Clarisa Award. On March 11, she was given the Lifetime Achievement Award by the Lighthouse for the Blind. On November 10, she received the Builder of the Year award from Habitat for Humanity.

    In 2005, Ms. Cohn received The Retreat Hope Award (June 25). Ms. Cohn presented the Manhattan Mortgage Award for Outstanding Middle School to Nightingale-Bamford (October 17), an all-girls school on the Upper East Side in New York City, at the fourth annual Blackboard Awards.

    In 2006, Ms. Cohn was honored at the Israel Cancer Research Fund (ICRF) (June 20th) annual "Women of Action" luncheon at the Rainbow Room in New York City.

    In 2007, Ms. Cohn won a Stevie Award for Best Entrepreneur - Service Businesses - Up to 2,500 Employees (March 5) in the Stevie Awards for Women in Business. In April, she was honored at the Mann Foundations Mann of the Year Awards as Broker of the Year. On May 8, City of Hope bestowed Ms. Cohn and Brooke Shields with the annual Spirit of Life Award; its highest honor. Also in 2007 she was named #1 Mortgage Originator in the nation by Mortgage Originator Magazine, an honor she received numerous times before.

    In 2008, she was recognized as one of The 100 Most Powerful People in New York Real Estate by The New York Observer (May). For the past three years (2006-2008) Development New York Magazine has recognized Ms. Cohn as one of the Top 20 Women in Real Estate and Construction.

  • Press Kit prepared by Press Link PR

    PRESS KIT, 45 Sarah Drive, Farmingdale, NY 11735, 516-848-4867, e-mail: dderosa1@optonline.net TMMC, 555 Madison Ave., 14th Fl., New York, NY 10022, 888-593-4343, www.manhattanmortgage.com

    TMMC & MELISSA COHN FAST FACTS CONTACT:MelissaCohn,President/CEOandFounderofTheManhattanMortgageCompany(TMMC),555MadisonAvenue,14thFl.,NewYork,NY10022;WebSite:www.manhattanmortgage.com,#:8885934343.

    MEDIACONTACT:PressLink/DianaDeRosa,45SarahDrive,Farmingdale,NY117355168484867Fax:6317736165email:dderosa1@optonline.net

    MOTTO:LetUsBringYouHome

    TIDBITS/COINEDPHRASES/OVERVIEWPARAG