TORMENT YOUR CUSTOMER(THEY’LL LOVE IT)

Presented By :Anmol Kandpal (U409002)Anurup Gaurav (U409003)Bhawana Pal (U409005)Nitin Singhania (U409020)Santosh Kr. Sahoo (U409026)

INTRODUCTION

Retromarketing“A return to the days when marketing

succeeded by tormenting customer rather than pandering them”

Retro marketing Principles Exclusivity Secrecy Amplification Entertainment Tricksterism

EXCLUSIVITY

Here it is, come & get it, there’s plenty for every one

It is about deliberately holding back supplies

Get it now while supplies last Help’s to avoid excess Inventory Make Buyer belief that he is the luckiest one Ty warner’s - Beanies Babies, Cadbury’s

Creme Eggs,

CADBURY’S CREME EGGS

BEANS BABIES

AMPLIFICATION

AFFRONT

SURPRISE

EMOTIONAL APPEAL TO CUSTOMER NEEDS

It is a necessity because of fast world tend to forget things very easily so repetition with amplification is required to sell your product.

Your product should be the talk of the Town.

ENTERTAINMENT

It is the essence of marketing Blame on Philip Koltler Marketing has become technical & bookish.

It has “lost its sense of fun” & forgotten to “flirt”

Examples of Hollywood movie

TRICKSTERISM

The Final Retromarketing Principle. It is about marketers using these tricks

inorder to get the brand embraced or sales promotions.

Tricksters is not same as a cheater, Tricks are to render the unacceptable to acceptable.

CUSTOMER DON’T WANT TRUTH

Marketing managers believe, if you love your customer enough, the customer will love you back but that doesn’t hold true.

The truth however is consumers don’t want the truth, the whole truth and nothing and even if they did, they would look for a marketing campaign, glitz and glamour of the product.

Examples the Lux Soup advertisement, Emami fairness cream.

CONCLUSION

As we discussed Retromarketing is back to the old days when marketers were pranksters ,they believed in exclusivity, secrecy, amplification, entertainment and tricksterism. “The days are gone when customers are embarrassed by marketer, now the reality is give what the customer wants’’.

The biggest retro marketing example is the automotive business.

THANK YOU