1 September 2011

Dear Postgraduate

MSc/Diploma/Certificate in Media Management

In preparation for you joining the above Masters programme in September 2011, I include details of the structure and content of the programme and some further information which I hope you will find useful. The outline of modules for Autumn and Spring semesters indicates the interdisciplinary nature of this degree and its academic rather than vocational emphasis. Please consider these study modules carefully and decide which two optional modules you feel would be appropriate for you this Autumn.

A few brief induction events for Media Management students will take place week commencing Monday 12 September 2011. Where relevant to your offer of a place on the Media Management programme, you are required to attend an initial advisory meeting. This will take place on Thursday 15 September 2011 in Pathfoot Room G18 fom 11-12 noon.

If you have any further enquiries or would like to arrange to pay a visit to the Division ahead of registration week, please get in touch.

TUESDAY 13 SEPTEMBER 2011 LOCATION

1300 – 1400 Induction Lunch Pathfoot Room G18

1400 – 1500 Essential Guide to Library and IT Services, Logie Lecture Theatre Cottrell

15 SEPTEMBER 2011

11-00 – 1200 Advisory Session Meeting Pathfoot Room G18

I look forward to meeting you then.

Yours Sincerely

Dr Richard HaynesDirector, MSc/Dip/Cert Media Management Programme

GRADUATE STUDIES OFFICE

DR RICHARD HAYNESDirector of Graduate Studies OfficeUniversity of StirlingStirling FK9 4LR Scotland UK

T: +44 (0) 1786 467971 F: +44 (0)1786 466855

r.b.haynes@stir.ac.uk

MSc in Media Management

Programme Director: Dr Richard Haynese-mail: r.b.haynes@stir.ac.uk

Philosophy and Objectives The MSc in Media Management has been developed to prepare media managers to meet the challenges posed by unprecedented change and increased competition in the media environment. This full-time academic programme is designed to provide media practitioners with a wider analytical perspective on the main issues affecting their work and offers graduates a rigorous foundation for a career in the media industry.

The programme builds on the Department of Film, Media & Journalism Studies' extensive links with the media industry and draws on a range of related disciplines including media studies, economics, marketing and business studies.

Internationally oriented and comparative in approach, the programme aims to provide:

- a theoretical and case-study based foundation in mediaeconomics, finance and business strategy

- appropriate management skills and an analytical perspectiveon the media industries

- an understanding of the evolution of the regulatory and policyenvironment in which media operate

- advanced study in contemporary media and cultural theories

training in appropriate research methodologies

Programme Structure The MSc consists of two components: a taught programme followed by a dissertation. Based primarily in the Department of Film, Media & Journalism Studies, the taught component also involves postgraduate modules offered by, or in collaboration with, the Departments of Management & Organisation and Accountancy. The taught programme takes place within the University's two 15 week semesters and involves lectures, seminars, tutorials and case study work. Students will take two core modules and two elective modules concurrently in the Autumn semester, plus two core modules and one elective module concurrently in Spring semester making a total of seven taught modules across the year.

Formal teaching will be augmented by occasional guest speakers, usually experienced practitioners from the media industry who are able to provide a strategic or practical insight into current management issues.

Autumn Semester: MMAP11 Media Economics MMAP12 Mass Media Research Methods

and two of: MMAP13 Media Environment PCMPX1 Public Communication ManagementPREP61 Strategic Public Relations PlanningACCP30 Accounting & Finance

Spring Semester: MMAP14 Media Regulation and Policy BSMP31 Strategic Management

and two of: MKTP30 Marketing Communications MMAP15 Media Rights PCMPX4 Conflict Resolution and NegotiationPREP65 Public Relations Context

Dissertation

A detailed dissertation proposal must be submitted by the end of the Autumn semester and students will be expected to stay within the areas of current staff interest and expertise. Supervisors will be allocated at the beginning of the Spring semester and each student will be required to make substantial progress on preparatory chapters of their thesis during the Spring semester.

Each dissertation will be 12,000 words in length and might take the form of a written publishable academic article or a project report, depending on its focus. Dissertations must be submitted by 21 August 2012 or the nearest working day in advance of this date.

ASSESSMENT SCHEME The formal regulations regarding assessment are contained in the University Calendar. The following notes provide further details of the scheme. Assessment will be by means of examinations and/or course work as specified for each module. Examinations take place in December for the Autumn Semester

Percentage breakdown in assessment: Coursework Examination (%) (%)

Autumn Semester: MMAP11 Media Economics 50 50MMAP12 Mass Media Research Methods 100 -

and two of: MMAP13 Media Environment 50 50PCMPX1 Public Communication Management 100 -PREP61 Strategic Public Relations Planning 100ACCP30 Accounting & Finance 50 50

Spring Semester: MMAP14 Media Regulation and Policy 100 -BSMP31 Strategic Management 100 -

and two of: MKTP30 Marketing Communications - 100MMAP15 Media Rights 100 -PCMPX4 Conflict Resolution and Negotiation 100 -PREP65 Public Relations Context 100

For each module of study, the marks achieved by the student in any/all coursework component(s) and in any final examination element will be assessed on their respective weightings and converted into an overall mark per module. Programmes, which is set out in the Regulations section of the Taught Postgraduate Calendar below:-

Plagiarism

The University has a formal policy on plagiarism which can be found at http://www.quality.stir.ac.uk/ac-policy/assessment.php

The University's ' Little Book of Plagiarism ' offers advice on what plagiarism is and how to avoid it. It can be accessed at http://www.quality.stir.ac.uk/ac-policy/assessment.php Note that the Department of Film, Media & Journalism requires that all students use an author, date system of referencing such as Harvard or APA.

Illness

Examinations or coursework may be deferred due to student illness or other exceptional circumstances, subject to the approval of the Programme Director. Unless there are medical grounds, coursework assignments will not normally be accepted after prescribed submission deadlines.

Eligibility to proceed to the Spring Semester

A candidate who, on the basis of his/her assessed performance in the Autumn semester and in accordance with the regulations set out below, is unable to qualify for the award of either the MSc or the Diploma, will not be allowed to proceed to the Spring semester.

Eligibility to proceed to the Dissertation

At the end of the Autumn semester, students must have grade 3C or better in all modules to progress a candidate for the Diploma or MSc.

At the end of the Spring semester, in order to progress to the MSc dissertation, students must have grade 3C or better in all modules.

A student who fails any of the modules in a semester may be required by the Admissions, Progress and Awards Committee to withdraw from the programme.

For the award of the Certificate a student must successfully complete at least 60 SCQF credits and comply with existing programme regulations.

For the award of the Diploma a student must successfully complete 120 SCQF credits (passing all modules) and comply with existing programme regulations.

For the award of the MSc a student must successfully complete the Diploma programme and achieve a passing grade in the dissertation (at least 180 SCQF credits in total).

Award of the MSc with Distinction

At the discretion of the Examination Board, exceptional candidates may be awarded the MSc or Diploma with Distinction. The normal criteria are set out in the General Regulations section of the Taught Postgraduate Calendar.

Autumn Semester Modules THE MEDIA ENVIRONMENTCoordinator: Matthew Hibberd, Film, Media & Journalism

By examining the media industries in their social, political and economic contexts, this module aims to provide students with an understanding of the structure of the media industries and their relationship to society. The course will take an international perspective but the UK situation will provide many illustrative examples.

RESEARCH METHODSCoordinator: Richard Haynes, Film, Media & JournalismThis module aims to develop in students an understanding of the approaches, techniques and skills required in conducting research and to examine the various techniques used to collect, analyse and interpret data. Topics will include library research skills, approaches to research, sources, qualitative and quantitative research methods in media and communications, research ethics and presentation of results. This module will be compulsory for all candidates for the dissertation and the MSc in Media Management.

MEDIA ECONOMICSCoordinator: Phil Drake, Film, Media & Journalism The aim of this module is to develop students' understanding of economic concepts and issues in the context of the media industries and to examine the changing economic forces which direct and constrain the choices of media managers. Areas covered will include the film industry, broadcasting and the print media, the role of the market in media economics and factors determining the nature of competition at a domestic and international level.

PUBLIC COMMUNICATION MANAGEMENTCoordinator: Julia Jahansoozi, Film, Media & JournalismThe MSc Public Communication Management is rooted in the study of public and political campaigns. It will appeal to those interested in having careers in the public, NGO, and non-profit sectors. This core module examines a range of perspectives, literature, and topical issues relating to public communication. It will provide an overview theories relevant for public communication such as social influence, social marketing, advertising, public relations, interpersonal and mass communication, rhetoric and speechwriting.

STRATEGIC PUBLIC RELATIONS PLANNINGCoordinator: Derek Hodge, Film, Media & JournalismThis applied module focuses on fundamental concepts and develops students’ ability to identify and diagnose public relations and communications problems and design strategies and tactics for response. Some key skills are taught including presentation skills. The module is complemented by a programme of visiting speakers.

ACCOUNTING AND FINANCECoordinator: Khaled Hussainey, AccountancyThe purpose of this module is to provide students with an introduction to the accounting and corporate finance issues which a career in management necessitates. The module aims to provide an understanding of the essentials of interpreting published and internal accounting information and, also, to introduce some of the major issues involved in determining corporate objectives and corporate decisions.

Spring Semester Modules

MEDIA POLICY AND REGULATIONCoordinator: Richard Haynes, Film, Media & JournalismThis module examines key legal and policy issues affecting media industries. It is designed to provide an understanding of how the regulatory and policy environment for media, especially in the United Kingdom and the European Union, has evolved and continues to develop. Issues covered include broadcast policy, press regulation, structural interventions (ownership) and copyright.

STRATEGIC MANAGEMENTCoordinator: Chris Baldry, ManagementThis MBA course is designed to develop students' ability to analyse an organisation's current position, identify the issues which need to be addressed, formulate appropriate strategies (in the context of how they are to be applied) and present coherent recommendations for management actions. Media Management students will employ case studies from the media industry and all students will be expected to participate in presenting their case study or assessment assignments to the class.

MARKETING COMMUNICATIONSCoordinator: Julie Tinson

This module aims to provide a critical understanding of the role of marketing communications. Particular attention will be paid to marketing research, branding, advertising, public relations and corporate identity. Coursework involves the analysis of the marketing communications of a media organisation.

MEDIA RIGHTSCoordinator: Richard Haynes, Film, Media & JournalismThis module introduces students to the key issues affecting media rights management with regard to acquisition, protection and exploitation. The module provides an understanding of the importance of copyright in media economics and media regulation. Students will critically analyse issues on international film and television rights; music and performing rights; digital property and the Internet; sports rights; and media piracy.

CONFLICT RESOLUTION AND NEGOTIATION SKILLSCoordinator: Julia Jahansoozi, Film, Media & JournalismThis module is offered as an option on the MSc Public Communication Management Programme. It is a specialist module that aims to develop the theoretical understanding and practical skills pertaining to conflict resolution and negotiation. Areas covered include the psychology of bargaining, coalition development value distribution, how to establish processes and strategies for conflict management.

PUBLIC RELATIONS CONTEXTCoordinator: Derek Hodge, Film, Media & JournalismStudents extend their knowledge of public relations and communication management theory and processes through the study of practice in a variety of organizational cultural and symbolic contexts; international and ethnic contexts; and practice contexts such as business-to-business (B2B), business-to-consumer (B2C), crisis and employee relations This Module includes some visiting speakers. Students are also taught to employ key concepts to diagnose internal and external problems and prescribe appropriate solutions through the use of the case study method This Module employs a very wide range of cases to illustrate the fact that public relations and communications management work is present in diverse parts of both private and public sectors at points of change and transformation including: charities, community groups, financial institutions, political parties and government, activist groups, museums and other cultural institutions including the arts.

 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900

 

MONDAY ACCP30.L LTA1, weeks 2-5, 8-12

MCCP07.S, P.G18, weeks 2-

6, 8-12

MMAP11.S C.2X6, weeks 2-6, 8-12 PREP61.L, P.D1, weeks 2-6,8-12

 

TUESDAY

MMAP12/PREP64/MERP08.L, P.LTA96, weeks 2-6, 8-12

PCMPX1.L, C.2A19, weeks 2-6, 8-12 PREP61.L, P.D3, weeks 2-6

MCCPX8.L, P.G18, weeks 2-6, 8-12

 

WEDNESDAY

PREP61.VS, P.D1, weeks 2-6

FMSP01.S, P.G18, weeks 2-6, 8-11 FJNP01.L, P.D6,

weeks 1-6, 8-11 FJNP01.L, P.D6, weeks 1-6, 8-11

FMSP03.L (tbc) weeks 2-6, 8-12

THURSDAY MCCPX2.L, P.G18, weeks 1-6, 8-11 FMSP01.FS, P.G18, weeks 2-6, 8-11

PREP63.L, P.D3, weeks 1-6, 8-11

  FMS9SW.L PLTA96, weeks 2-6, 8-11

FRIDAY MMAP13.L, P.D1, weeks 2-6, 8-11

L= Lecture S= Seminar FS=Film Screening WS=Work Shop P=Practical C. = Cottrell Building P.= Pathfoot Building

ACCP30 Accounting & Finance MMAP11 Media Economics PREP63 Media RelationsFMSP01 Film Studies: Form and Analysis MMAP12/PREP64/MERP08 Research Methods PREP61INVP01 Corporate Finance MMAP13 Media Environment MCCPX8 Interpreting News INVP02 Financial Reporting PCMPX1 Public Communication Management FMS9SW ScriptwritingMCCPX2 The Practice of Cultural Theory FJNP01 Finanical JournalismFMSP03 Postcolonial Cinema MCCP07 Dissertation Seminars (Media and Culture Students Only)