MLC TEMPORARY ACTIVATION

& COMMERCIAL OPPORTUNITIES13019.01

introductionTh is proposal has been prepared by loopcreative based on the assessment of the MLC forecourt and it’s

surrounds during the period of March - April 2013.

Th is is a visual return brief and remains the sole copyright of loopcreative

MLC CENTRE SYDNEY

CONTENTSSITE ANALYSIS

DEMOGRAPHICS

CONTAINER CONCEPTS

MLC CENTRE SYDNEY

SITE ANALYSIS

MLC CENTRE SYDNEY

The MLC forecourt and connectionunique commercial opportunity like nfectly positoned for a short-term instshipping containers will provide the the space as an active space from mfor art, installation and performance+ drink shipping containers holdingconstruction zone. We see 2 beaconfoot traffi c from Martin Place and thStreet....

n spaces are a perfect location for a no other in Sydney. This space is per-tallation concept. A series of modifi ed framework for that concept. We see

mid-morning, then going into the night e spaces with the balance of the food g court at the undercroft of the MLC n towers : one visible by the walking

he other visible from the cars on King

MLC CENTRE SYDNEY

DEMOGRAPHICS

MLC CENTRE SYDNEY

ENTRANCE BEACON OFF CHURCH

CANTILEVERED OPEN CONTAINER CAFE

GEO

RGE

STRE

ET

BEACON TOWER VISIBLE FROM KING STREETBAR CONTAINER AT BASE

MLC CENTRE

MLC CENTRE SYDNEY

MAIN FOCUS OF DEVELOPMENT : 3 MODIFIED FOOD SHIPPING CONTAINERS

BEACON TOWER VISIBLE FROM THE MARTIN PLACE

MARTIN PLACE

CON

TAIN

ER C

ON

CEPT

S

MLC CENTRE SYDNEY

CON

TAIN

ER C

ON

CEPT

S

MLC CENTRE SYDNEY

activation of the MLC forecourt as a people friend-ly street food concept with a deliberate reference to the multicultural demographics with rice paper rolls, satay skewers, duck pancakes, middle easternsweets or a great burger, italian style pizza dutch style potatoes with mayo yum cha steamed dumplings mexi-can, tacos and pintxos... a dj at high level contain-er and a spinning tunes and a great bar

FOO

D C

ON

CEPT

S +

BAR

MLC CENTRE SYDNEY

PARRAMATTA RIVERSIDE

FOO

D C

ON

CEPT

S +

BAR

MLC CENTRE SYDNEY

WHERE TO FROM HERE ????

THE

NEX

T ST

EPS.

...

MLC CENTRE SYDNEY

TIMELINE OF EVENTS

APRILCOMMIT TOHIGH LEVEL BUDGETINITIAL PLANNING OF AREAS

APRIL........Design & FabricationMAY...........FabricationJUNE.........Fabrication & Installation

WINTER / SPRING PROGRAMJULY 1 OPEN ?

BUDGETS

HIG

H L

EVEL

BU

DG

ET...

.MLC CENTRE SYDNEYMLC CENTRE SYDNEY

REFER SEPARATE DOCUMENT FOR CONSTRUCTION INFORMATION

COPYRIGHTThis proposal is confi dential. Apart from fair dealing for the purposes of discussion, research or review as permitted under the Copyright Act 1968, no part may be reproduced copied, transmitted in any form or by any means

(electronic, mechanical or graphic) without the prior written permission of Loop Creative. It remains the property of Loop Creative and is intended only for discussion purposes only.

LOOP CREATIVEStudio 55 61 Marlborough Street Surry Hills Sydney NSW Australia | www.loopcreative.com.au

MLC TEMPORARY ACTIVATION

& COMMERCIAL OPPORTUNITIES13019.01