The fastest, freshest new business data service

available in the UK

NewConnectionsNew Business Data

New Connections is a new business data list service that secures you details of all the new businesses starting up and relocating in the UK areas of your choice. We also include those companies with a new branch or a recent change of owner to ensure that your direct marketing campaigns have the maximum potential to reach all the businesses growing and changing in your area.

Because these businesses are all brand new or going through a period of evolution, it’s likely they will need additional products and services to support them – this presents an ideal opportunity for you to market your business to them and generate new enquiries ahead of your competitors.

New Connections data is available on a daily, weekly or monthly basis depending how quickly you want to be alerted and how often you can follow up the data.

Most of our customers find that the first couple of clients gained in the first month or so more than covers the cost of this unique data service.

New ConnectionsTarget new and relocated businesses in your local area, ahead of your competitors!

Target new and evolving business when they are likely to need new suppliers.

This service is only available to a tiny fraction of any industry in any area, so you have the reassurance of knowing that you are not going to have lots of businesses or competitors dipping in and out of the data and saturating it.

A strictly limited availability service, to give you maximum advantage. !

Telephone: 0800 955 8630 | www.thomsonlocal.com/directmarketing

Telephone: 0800 955 8630 | www.thomsonlocal.com/directmarketing

Every New Connections data record will give you...

Details of whether the businesses is New, Relocated, has a New Owner or is a New Branch.

Company name.

Business market sector – so you can quickly identify your key opportunities.

Address, including full verified postcode.

Telephone number (excluding numbers on the TPS register) - so you can make a follow-up call if you want to.

Contact name and job title of the Senior Decision Maker – so you can speak to the person with the purse strings.

Number of employees.

Website address (where available).

Established date of the business - so you can see just how new these businesses are.

To qualify as a New Connections record, every business will have started up or changed its status within the last three months. For weekly and monthly subscriptions you will receive your data via email in a spreadsheet. For daily subscriptions you will be emailed a login to our secure portal to access your data.

Telephone: 0800 955 8630 | www.thomsonlocal.com/directmarketing

How do we source our New Connections data records?

We take great pains to ensure we have the fastest, freshest and most comprehensive alerts to business movement across the UK.

Our 70 strong UK call centre make 10,000 connected calls to businesses every day to verify their details, and as part of this verification process our New Connections data records are identified.

We also obtain additional information on brand new businesses through our partnerships with a vast range of businesses, from major search engines and online directories to finance companies that typically deal with start-ups.

In addition, we are aware of new business phone lines and newly registered companies - however we ensure that only the details of genuine brand new businesses are included.

We also receive business updates via our Market Location listings and customers.

Data

New Connections

10,000 connected

calls

Partnerships with 400

online directories

New business

phone lines

Newlyregistered companies

Updates via Market Location

Customers

Telephone: 0800 955 8630 | www.thomsonlocal.com/directmarketing

TestimonialsNew Connections

These are just some of the positive comments we’ve received over the years from our New Connections customers:

“I purchased the (New Connections) data from you which included names and addresses and other information of local businesses for me to contact in regards to my security/CCTV company which has helped no end! I have been receiving telephone calls back from the introduction letters I have sent out.”Clive Senior, Home Secure Solutions

“Having recently renewed my annual subscription to New Connections for the sixth year running I just wanted to say how useful my company have found the data supplied. It enables us to target companies just setting up and be “first in the door” with our products.”Ted Savill, A1 Fire Services

“My reason for joining Market Location was to target new and relocated businesses and to advise them regarding fire protection, fire training and risk assessment. The results that I achieved were amazing...and I very easily recover the expense of the data supplied and made a very substantial profit every month. I started off with one area, added another area later that year and now I have three areas which I receive data for.”John Mayhew, Fire Services and Supplies

“We have used Market Location for over 11 years now and have found the information is always on time and very accurate. We have developed a lot business from the lists over the years, averaging 50 plus new clients over a 12 month period, making them our main source of lead generation.”Graeme Parrett, RBS Accountancy Ltd

We can deliver you a positive return on your investment.

Telephone: 0800 955 8630 | www.thomsonlocal.com/directmarketing

Marketing Tips

Direct Mail TipsPersonalise your letter to the business situation. For example, congratulate them on their business growth.

Include a special offer tailored to the business situation. For example, you could offer a free consultation or health check which relates to the services you offer.

Offer a special price for your services that will appeal to businesses that are likely to be investing significant money to support their growth.

Use direct mail to warm your data up, before following up with a telephone call.

Start calling the data as soon as you receive it, when it’s at its freshest.

Use your call to introduce yourself and your company. If you’re new to this you may find it helpful to write an introduction you can refer to.

If you’ve sent them a letter first, reference this in your call to remind them.

As with direct mail, you should tailor your call to reference the business situation and have an offer or package that should appeal to them.

Telemarketing Tips

As an alternative to sending a letter or calling, you could choose to drop in on the growing businesses and introduce yourself face to face with your business card. This may be convenient for you if you are delivering products or visiting your customers.

Face To Face

How to get the best return from your data.New Connections data is ideal for targeted direct mail and telemarketing campaigns so you can proactively generate incoming enquiries for your business. By combining both marketing methods you can increase your response and return on investment.

Rossmore House, 10 Newbold Terrace,

Leamington Spa, Warwickshire CV32 4EA

25 Templer Avenue, Farnborough Business Park,

Farnborough, Hampshire GU14 6FE

Telephone: 0800 955 8630www.thomsonlocal.com/directmarketing

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