Mktng Report

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RESEARCH REPORTON

COMPARATIVE STUDY OF

RETAIL OUTLETS:-

PantaloonsKoutonsShoppers stopVishal mega mart

Submitted To: Submitted by:Miss Nisha Heena


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CONTENTS

Introduction of pantaloons

Introduction of koutons

Introduction of shoppers stop

Introduction of vishal mega mart

Comparative study among them

Analysis

Recommendations

Conclusion

Bibliography


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PANTALOONS

Pantaloon Retail (India) Limited, is Indias leading retailer that operates

multiple retail formats in both the value and lifestyle segment of the Indian

consumer market. Headquartered in Mumbai (Bombay), the company

operates over 12 million square feet of retail space, has over 1000 stores

across 71 cities in India and employs over 30,000 people.

The companys leading formats include Pantaloons, a chain of fashion

outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a

supermarket chain, blends the look, touch and feel of Indian bazaars with

aspects of modern retail like choice, convenience and quality and Central, a

chain of seamless destination malls. Some of its other formats include

Brand Factory, Blue Sky, aLL, Top 10 and Star and Sitara. The company

also operates an online portal,

A subsidiary company, Home Solutions Retail (India) Limited, operates

Home Town, a large-format home solutions store, Collection i, selling home

furniture products and eZone focussed on catering to the consumer

electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year

2007 by the US-based National Retail Federation (NRF) and the Emerging

Market Retailer of the Year 2007 at the World Retail Congress held in

Barcelona.


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Pantaloon Retail is the flagship company of Future Group, a business group

catering to the entire Indian consumption space.

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is

one of Indias leading business houses with multiple businesses spanning

across the consumption space.

While retail forms the core business activity of Future Group, group

subsidiaries are present in consumer finance, capital, insurance, leisure and

entertainment, brand development, retail real estate development, retail

media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 12

million square feet of retail space in 71 cities and towns and 65 rural

locations across India. Headquartered in Mumbai (Bombay), Pantaloon

Retail employs around 30,000 people and is listed on the Indian stock

exchanges.

The company follows a multi-format retail startegy that captures almost the

entire consumption basket of Indian customers. In the lifystyle segment, thegroup operates Pantaloons, a fashion retail chain and Central, a chain of

seamless malls.


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In the value segment, its marquee brand, Big Bazaar is a hypermarket

format that combines the look, touch and feel of Indian bazaars with the

choice and convenience of modern retail.

In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic

expansion of a hypermarket. The first set of Big Bazaar stores opened in

2001 in Kolkata, Hyderabad and Bangalore.

The groups speciality retail formats include, books and music chain, Depot,

sportswear retailer, Planet Sports, electronics retailer, Ezone, home

improvement chain, Home Town and rural retail chain, Aadhar, among

others. It also operates popular shopping portal, futurebazaar.com.

Future Capital Holdings, the groups financial arm provides investment

advisory to assets worth over $1 billion that are being invested in consumer

brands and companies, real estate, hotels and logistics. It also operates a

consumer finance arm with branches in 150 locations.

Other group companies include, Future Generali, the groups insurance

venture in partnership with Italys Generali Group, Future Brands, a brand

development and IPR company, Future Logistics, providing logistics and

distribution solutions to group companies and business partners and Future

Media, a retail media initiative.

The groups presence in Leisure & Entertainment segment is led through,

Mumbai-based listed company Galaxy Entertainment Limited. Galaxy

leading leisure chains, Sports Bar and Bowling Co. and family


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entertainment centres, F123. Through its partner company, Blue Foods the

group operates around 100 restaurants and food courts through brands like

Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper

Chimney and Gelato.

Future Groups joint venture partners include, US-based stationery products

retailer, Staples and Middle East-based Axiom Communications.

The groups flagship company, Pantaloon Retail was awarded the

International Retailer of the Year 2007, by the US-based National Retail

Federation, the largest retail trade association and the the Emerging Market

Retailer of the Year 2007 at the World Retail Congress in Barcelona.

Future Group believes in developing strong insights on Indian consumers

and building businesses based on Indian ideas, as espoused in the groups

core value of Indianness. The groups corporate credo is, Rewrite rules,

Retain values.


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KOUTONS

Koutons Retail India is an integrated apparel manufacturing and retail

company in India. Incorporated on Nov. 25, 1994 as Charlie Creations, the

name changed to Koutons Retail India from Feb. 7, 2006.

It was converted into a public limited company with effect from June 27,

2006. The chairman of the company is D.P.S. Kohli and B.S. Sawhney, the

managing director.

The company is in the business of designing, manufacturing and retailing

apparel under the Koutons and Charlie Outlaw brands offering men`s

summer and winter wear.

Koutons has been positioned in the middle to high fashion segment offering

the complete range from formal to casual and party wear for the age group

of 22 to 45 years.

Charlie has been rebranded as Charlie Outlaw targeted at fashion conscious

youngsters in the age group of 14 to 25 years and is positioned as a

fashionable, contemporary, and value-for-money brand.


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The company has 18 in-house manufacturing/finishing units and 14

warehouses in and around Gurgaon, Haryana. Annual finishing and

manufacturing capacity is 22,920,000 and 12,360,000 pieces of apparel,

respectively, as of March 31, 2007.

The company has fabricating agreements with various manufacturing units

for outsourcing apparel stitching. It has product testing, apparel

development, design studio and sampling infrastructure to ensure high

quality apparel.

The company was adjudged The Most Dynamic Brand of the Year 06 at

Images Fashion Forum by Lycra Images Fashion Awards 07 and adjudged

Value Retailer of The Year 06 by Star Retailer.

The registered office is at T-60/1, D.C.M. School Road, New Rohtak Road,

Karol Bagh, New Delhi-110005 and corporate office at 274-275, Udyog

Vihar, Phase-VI, Sector-37, Gurgaon-122001,Haryana.

Recent Developments

12-OCT-07

Koutons Retail India (KRIL), an integrated apparel maker and retailer, afterlisting on bourses today, closed at a premium of 40.72% at the National

Stock Exchange (NSE).


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The scrip closed at a premium of Rs 169 at Rs 584 as against the issue price

of Rs 415 a share. It touched a high of Rs 620 and a low of Rs 502.50 after

opening at Rs 510.05. Total volume of shares traded was 480,943,098 at the

NSE.

08-SEP-07

Koutons Retail India is coming out with an initial public offering (IPO) of

3,524,439 equity shares of Rs 10 each in the price band of Rs 370 to Rs 415

an equity share through the book building route. The issue will open for

subscription on Sep. 18, 2007 and close on Sep. 21, 2007. Post IPO, the

shares will be listed on the BSE and NSE.

Future Plans

The IPO proceeds will be utilized for setting up of exclusive brand outlets of

the company; establishment of a new integrated manufacturing facility;

purchase of plant and machinery to increase the finishing and manufacturing

capacity of the company; improvement of information technology network;

and general corporate purposes.


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SHOPPERS STOP

Vision:

To be a Global Retailer in India and Maintain No.1 position in the Indian

Market in the Department Store Category.

Positioning

Shoppers Stop is positioned as a family store delivering a complete

shopping experience defined by its mission, vision and values.

1991: Shoppers' Stop launches at Andheri

Setting up shop in 1991 with its flagship store in Andheri, Mumbai,

Shoppers Stop is a member of the K. Raheja Corp. of Companies.

Shoppers Stop is the first retail venture by the K. Raheja Corp.

Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr. Neel C.

Raheja, the K. Raheja Corp. have been leaders in the construction business

for over 48 years.

With its wide range of merchandise, exclusive shop-in-shop counters of

international brands and world-class customer service, Shoppers Stop


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brought international standards of shopping to the Indian consumer

providing them with a world class shopping experience.

India 2000 & Beyond

Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai,

Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon

and Kolkata, Shoppers Stop is today recognised as Indias premier

shopping destination. With a customer entry of about 50,000 customers a

day, a national presence with over 6,00,000 square feet of retail space and

stocking over 250 brands of garments and accessories, Shoppers Stop has

clearly become a one stop shop for all customers.

Customer ProfileShoppers Stops core customers represent a strong SEC A skew. They fall

between the age group of 16 years to 35 years, the majority of them being

families and young couples with a monthly household income above Rs.

20000 and an annual spend of Rs.15000. A large number of Non - Resident

Indians visit the shop for ethnic clothes in the international environment they

are accustomed to.

Range of merchandise

The stores offer a complete range of apparel and lifestyle accessories for the

entire family. From apparel brands like Provogue, Color Plus, Arrow,

Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint


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Ricci etc., Shoppers Stop caters to every lifestyle need. Shoppers' Stop

retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini

and DIY.

The merchandise at Shoppers Stop is sold at a quality and price assurance

backed by its guarantee stamp on every bill.

Their motto: We are responsible for the goods we sell.

Customer Rewards The First CitizenShoppers Stops customer loyalty program is called The First Citizen. The

program offers its members an opportunity to collect points and avail of

innumerable special benefits. Currently, Shoppers Stop has a database of

over 2.5 lakh members who contribute to nearly 50% of the total sales of

Shoppers Stop.


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VISHAL RETAIL Ltd.

Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile,

Calcutta) is today a conglomerate encompassing 183 showrooms in 110

cities / 24 states.

Indias first hyper-market has also been opened for the Indian consumer by

Vishal. Situated in the national capital Delhi this store boasts of the singe

largest collection of goods and commodities sold under one roof in India.

The group had a turnover ofRs. 1463.12 million for fiscal 2005, under the

dynamic leadership of Mr.Ram Chandra Agarwal . The group had a turnover

of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal

2007.

The groups prime focus is on retailing. The Vishal stores offer affordable

family fashion at prices to suit every pocket.

The groups philosophy is integration and towards this end has initiated

backward integration in the field of high fashion by setting up a state of the


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Comparative Study of

Data Gathered


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COMPARISON OF FIXED ASSETS

S.NO RETAILERFixed

Assets

1 PANTALOON GROUP 1368.76

2

KOUTONS RETAIL INDIA

LTD 75.12

3 SHOPPERS STOP 325.34

4 VISHAL RETAIL PVT. LTD 262.3


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1,369

75

325

262

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF FIXED ASSETS

COMPARISON OF SALES

S.NO RETAILER Sales


2 KOUTONS RETAIL INDIA LTD 793.46




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5,296

793

1,146

1,005

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF SALES

COMPARISON OF MARKET SHARE

S.NO RETAILERMarket

Share






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0.643

0.096

0.139

0.122

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF MARKET SHARE

COMPARISON OF CURRENT RATIO

S.NO RETAILER Current Ratio






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126

68.2

7

40.6

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF NET PROFIT

COMPARISON OF DEBT: NETWORTH

S.NO RETAILERDebt:

Networth






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209.4

77.9

46.2

68.2

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF CASH PROFIT

COMPARISON OF NET WORTH

S.NO RETAILER Networth






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1,847

350

297

271

PANTALOONS

KOUTONS

SHOPPERSSTOP

VISHALRETAIL

PIE CHART OF NET WORTH


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Conclusion

CONCLUSION

Through the analysis of the data certain inferences can be drawn regarding

the four companies:

1.) Net Operating Profit: Company has the highest Net Profit, hence we

rate it the best. Therefore a pantaloon with the net profit 125.97 cr is

the best company among the four companies.


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2.) Market share of PANTALOONS is the highest along with the NET

OPERATING PROFIT i.e. 0.643 which is again is the best among

four companies, hence we rank it best in market share as well as in net

operating profit.

3.) Company with highest Debt in the books has weakest Balance Sheet.

Hence we rate it the worst, a company with the highest debt is

PANTALOONS.

4.) Net Operating Profit: Company has the highest Net Profit , hence we

rate it the best. Therefore a pantaloon with the net profit 125.97 cr is

the best company among the four companies.

5.) Market share of PANTALOONS is the highest along with the NET

OPERATING PROFIT i.e. 0.643 which is again is the best among

four companies, hence we rank it best in market share as well as in net

operating profit.

6.) Lowest operating profits i.e. 6.97cr Shoppers stop is ranked as lowest

among the four companies.

7.) Due to the Lowest Market Share i.e. 0.096 Koutons retail ltd. Is listed as

lowest among four companies.


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8.) PANTALOONS GROUP is rated highest among four companies due

to of highest cash profits i.e. 209.36 and SHOPEERS STOP is rated

as lowest as it has only 46.24 cr of cash profit, which is the lowest

figure among the four companies.

9.) In Current ratio the company closest to 2:1 ratio is ranked as good

company, in which SHOPPERSS STOP., considered good one but Koutons retail

ltd with the poor current ratio is considered as weakest among four companies.

10.) PANTALOONS with the highest fixed assets is considered as a

STRONGEST company among the remaining three companies and at same time

koutons is considered as a weakest retail chain in terms of fixed assets.


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Recommendations

RECOMENDATIONS

1) PANTALOONS should decrease its debt to increase more of it

NETWORTH in the market.

2) KOUTONS should adopt new measures other than sale promotion to

increase its sale as its have the lowest sale among the four companies.


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3) Net profit of SHOPPERS STOP is less than other companies. This

retail chain has to increase its net profit to sustain in the market for longer period.

4) PANTALOONS group with the highest CASH PROFIT is considered

to be the best one but still its debt are too high which requires a lot of interest to be

paid.

5) KOUTONS should decrease its current ratio as its current ratio is too

high and 2:1 ratio is considered as suitable for companies.

6) With the decrease in current ratio KOUTONS should also increase its

market share to compete with its competitors.


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Bibliography


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BIBLIOGRAPHY

1) www.pantaloonretail.in

2) www.shoppersstop.com

3) www.vishalmegamart.net

4) www.koutonsparivar.com

5) Data collected from the four above included retail

outlets

6) Analysis of finacial accounting

7) Financial management
http://www.pantaloonretail.in/http://www.shoppersstop.com/http://www.shoppersstop.com/http://www.shoppersstop.com/http://www.vishalmegamart.net/http://www.vishalmegamart.net/http://www.vishalmegamart.net/http://www.pantaloonretail.in/http://www.shoppersstop.com/http://www.vishalmegamart.net/


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