MKT2524 QUIZ1 Jan-Jun2012
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Transcript of MKT2524 QUIZ1 Jan-Jun2012
KOLEJ PROFESIONAL MARABERANANG
DIPLOMA IN AGRO BUSINESS
QUIZ 1
AGRIBUSINESS MARKETING(MKT 2524)
NAME: ID NUMBER:
CLASS:
INSTRUCTIONS TO CANDIDATE:
1. The time allowed for this paper is 1 HOUR ONLY.
2. Candidates are required to answer:
i. ALL questions from Section Aii. ALL questions from Section B
3. Candidates are advised to read each question carefully before attempting to answer
4. All answers must be written in black/blue ink, must be clearly and correctly numbered but need not be in numerical order. Pencils should be used only for graphs, charts; diagrams, etc. begin each section on a new page.
5. Marks may be lost due to lack of neatness.
DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO
Section A (10 Marks)
Multiple Choice Question .Answer all
questions.
1. Roslin use a ___________ to make
sure his potato available at the
proper place on the right time.
a) truck
b) middleman
c) promotion
d) advertising
2. A fire extinguisher is example of
_________________.
a) Product concept
b) Production concept
c) Selling concept
d) Marketing concept
3. Consumer and environmental
groups have voiced concern
that Coke has little nutritional
value, its can harm people
teeth, contains caffeine and
adds to litter problem with
disposable bottles and cans.
This statement refer to
______________
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing
concept
4. Customer become aware of the
need or problem due to either
physical or psychological factors
such as thirst, hunger, food and
shelter known as
_______________.
a) Internal stimuli
b) External stimuli
c) Internal info search
d) External info search
5. Nike offers athletic shoes for a
dozen and more different sport
shoes such as running, fencing,
golf, and aerobics. This example
refer to:
a) Differentiated marketing
b) Undifferentiated marketing
c) Concentrated marketing
d) Micromarketing
Answer all questions underline the correct answer.‘True’ or ‘False’.
1. Ah Seng plant Brassica sp on his farm but his vegetables was attack by pest.
This is example of market risk . ( True / False )
2. Processing is making the product to the desired form. ( True / False )
3. Selling concept, consumers will not buy enough of the organizations products
unless the organization undertakes a large scale selling and promoting effort.
( True / False )
4. Concentrated marketing also called as mass marketing. ( True / False )
5. One of the information sources is from the consumer experience. ( True /
False )
Section B (5 marks)
Answer all questions. Fill in the blanks and write the correct answers.
1. The definition of _____want_________ is human need shaped by culture &
individual personality.
2. ____Grading___________ involving sorting product into uniform categories.
3. The market divided into ____demographic___________ variables, including
age, gender, family size, family life-cycle, income, occupation, education,
religion, race, generation and nationality.
4. Niche marketing also known as _____concentrated__________ marketing.
5. ___Product__________ concept is the idea that consumer will favor products
that are available and highly affordable.