Mkt2524 quiz 2 jj2012
-
Upload
ilyaninini -
Category
Business
-
view
259 -
download
0
description
Transcript of Mkt2524 quiz 2 jj2012
KOLEJ PROFESIONAL MARABERANANG
DIPLOMA IN AGRO BUSINESS
QUIZ 2
AGRIBUSINESS MARKETING(MKT 2524)
NAME: ID NUMBER:
CLASS:
INSTRUCTIONS TO CANDIDATE:
1. The time allowed for this paper is 1 HOUR ONLY.
2. Candidates are required to answer:
i. ALL questions from Section Aii. ALL questions from Section B
3. Candidates are advised to read each question carefully before attempting to answer
4. All answers must be written in black/blue ink, must be clearly and correctly numbered but need not be in numerical order. Pencils should be used only for graphs, charts; diagrams, etc. begin each section on a new page.
5. Marks may be lost due to lack of neatness.
DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO
Section A (10 Marks)
Multiple Choice Question .Answer all
questions and please CIRCLE the
answers.
1. _____________ objective is to
maximize market share.
a) Profit
b) Volume
c) Prestige
d) Competition
2. A computer shop offers a
personal computer complete
with a printer, modem, and
software installed for immediate
use of the buyers known as
product ______________ pricing.
a) optional
b) captive
c) bundle
d) line
3. Which of the following is NOT an
advantage of intermediary?
a) Intermediary can provide
wider market exposure.
b) Intermediary can reduce
selling cost and time.
c) Producers need the
intermediary function
because of insufficient
capital to market directly to
the customer.
d) Producers can increase
number of channel
transaction.
4. ______________ creating and
placing newsworthy information
in the news media to attract
attention to a person, product,
or service.
a) Press relations
b) Lobbying
c) Investor relations
d) Development
5. The examples of ______________
materials include annual
reports, brochures, articles,
company newsletters and
magazines.
a) written
b) audiovisual
c) Corporate identity
d) Public service
Answer all questions underline the correct answer.‘True’ or ‘False’.
1. Optional product pricing, sellers often combine several of their products and
offer at a reduced price. ( True / False )
2. A functional discount is offered by the seller to trade-channel members who
perform certain functions, such as selling, storing and record keeping.
( True / False )
3. The greater the degree of interdependence between two members of the
distribution channel, the greater the potential of conflict. ( True / False )
4. During the pre-approach step of the selling process, the salesperson tells the
product “story” to the buyer, presenting customer benefits and showing how
the product solves the consumer’s problems. (True / False )
5. The disadvantage of advertising is it has some shortcomings which is it
reaches many people quickly but cannot be as directly persuasive as can
company salespeople. ( True / False )
Section B (5 marks)
Answer all questions. Fill in the blanks and write the correct answers.
1. Market __________ pricing is setting a high price for a new product to
maximize revenues from the target market
2. ___________ pricing which is a forecasting tool used by marketers to determine
how many products must be sold before the company starts realizing a profit.
3. _____________ product pricing which is manufacturers normally sell the main
products at a low price and set high mark-up on the captive products.
4. ____________ conflict occurs among firms at the same level of the channel.
5. _________ advertising is to tell the market about a new product and
suggesting new users for a product.