KOLEJ PROFESIONAL MARABERANANG

DIPLOMA IN AGRO BUSINESS

QUIZ 2

AGRIBUSINESS MARKETING(MKT 2524)

NAME: ID NUMBER:

CLASS:

INSTRUCTIONS TO CANDIDATE:

1. The time allowed for this paper is 1 HOUR ONLY.

2. Candidates are required to answer:

i. ALL questions from Section Aii. ALL questions from Section B

3. Candidates are advised to read each question carefully before attempting to answer

4. All answers must be written in black/blue ink, must be clearly and correctly numbered but need not be in numerical order. Pencils should be used only for graphs, charts; diagrams, etc. begin each section on a new page.

5. Marks may be lost due to lack of neatness.

DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO

Section A (10 Marks)

Multiple Choice Question .Answer all

questions and please CIRCLE the

answers.

1. _____________ objective is to

maximize market share.

a) Profit

b) Volume

c) Prestige

d) Competition

2. A computer shop offers a

personal computer complete

with a printer, modem, and

software installed for immediate

use of the buyers known as

product ______________ pricing.

a) optional

b) captive

c) bundle

d) line

3. Which of the following is NOT

an advantage of intermediary?

a) Intermediary can provide

wider market exposure.

b) Intermediary can reduce

selling cost and time.

c) Producers need the

intermediary function

because of insufficient

capital to market directly to

the customer.

d) Producers can increase

number of channel

transaction.

4. ______________ creating and

placing newsworthy information

in the news media to attract

attention to a person, product,

or service.

a) Press relations

b) Lobbying

c) Investor relations

d) Development

5. The examples of ______________

materials include annual

reports, brochures, articles,

company newsletters and

magazines.

a) written

b) audiovisual

c) Corporate identity

d) Public service

Answer all questions underline the correct answer.‘True’ or ‘False’.

1. Optional product pricing, sellers often combine several of their products and

offer at a reduced price. ( True / False )

2. A functional discount is offered by the seller to trade-channel members who

perform certain functions, such as selling, storing and record keeping. ( True

/ False )

3. The greater the degree of interdependence between two members of the

distribution channel, the greater the potential of conflict. ( True / False )

4. During the pre-approach step of the selling process, the salesperson tells the

product “story” to the buyer, presenting customer benefits and showing how

the product solves the consumer’s problems. (True / False )

5. The disadvantage of advertising is it has some shortcomings which is it

reaches many people quickly but cannot be as directly persuasive as can

company salespeople. ( True / False )

Section B (5 marks)

Answer all questions. Fill in the blanks and write the correct answers.

1. Market ___skimming_______ pricing is setting a high price for a new product

to maximize revenues from the target market

2. ____Breakeven_______ pricing which is a forecasting tool used by marketers

to determine how many products must be sold before the company starts

realizing a profit.

3. ____Captive__________ product pricing which is manufacturers normally sell

the main products at a low price and set high mark-up on the captive

products.

4. ____Horizontal________ conflict occurs among firms at the same level of the

channel.

5. ___Informative______ advertising is to tell the market about a new product

and suggesting new users for a product.