KOLEJ PROFESIONAL MARABERANANG

DIPLOMA IN AGRO BUSINESS

QUIZ 1

AGRIBUSINESS MARKETING(MKT 2524)

NAME: ID NUMBER:

CLASS:

INSTRUCTIONS TO CANDIDATE:

1. The time allowed for this paper is 1 HOUR ONLY.

2. Candidates are required to answer:

i. ALL questions from Section Aii. ALL questions from Section B

3. Candidates are advised to read each question carefully before attempting to answer

4. All answers must be written in black/blue ink, must be clearly and correctly numbered but need not be in numerical order. Pencils should be used only for graphs, charts; diagrams, etc. begin each section on a new page.

5. Marks may be lost due to lack of neatness.

DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO

Section A (10 Marks)

Multiple Choice Question .Answer all

questions.

1. Roslin use a ___________ to make

sure his potato available at the

proper place on the right time.

a) truck

b) middleman

c) promotion

d) advertising

2. A fire extinguisher is example of

_________________.

a) Product concept

b) Production concept

c) Selling concept

d) Marketing concept

3. Consumer and environmental

groups have voiced concern

that Coke has little nutritional

value, its can harm people

teeth, contains caffeine and

adds to litter problem with

disposable bottles and cans.

This statement refer to

______________

a) Product concept

b) Production concept

c) Marketing concept

d) Societal marketing

concept

4. Customer become aware of the

need or problem due to either

physical or psychological factors

such as thirst, hunger, food and

shelter known as

_______________.

a) Internal stimuli

b) External stimuli

c) Internal info search

d) External info search

5. Nike offers athletic shoes for a

dozen and more different sport

shoes such as running, fencing,

golf, and aerobics. This example

refer to:

a) Differentiated marketing

b) Undifferentiated marketing

c) Concentrated marketing

d) Micromarketing

Answer all questions underline the correct answer.‘True’ or ‘False’.

1. Ah Seng plant Brassica sp on his farm but his vegetables was attack by pest.

This is example of market risk . ( True / False )

2. Processing is making the product to the desired form. ( True / False )

3. Selling concept, consumers will not buy enough of the organizations products

unless the organization undertakes a large scale selling and promoting effort.

( True / False )

4. Concentrated marketing also called as mass marketing. ( True / False )

5. One of the information sources is from the consumer experience. ( True /

False )

Section B (5 marks)

Answer all questions. Fill in the blanks and write the correct answers.

1. The definition of _____want_________ is human need shaped by culture &

individual personality.

2. ____Grading___________ involving sorting product into uniform categories.

3. The market divided into ____demographic___________ variables, including

age, gender, family size, family life-cycle, income, occupation, education,

religion, race, generation and nationality.

4. Niche marketing also known as _____concentrated__________ marketing.

5. ___Product__________ concept is the idea that consumer will favor products

that are available and highly affordable.