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Marketing Plan

July2011-Aug2011

Big Bazaar Vashi

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About Marketing

In-store Activities & Promotions

Outdoor promotions

Cross tie ups

Mall tie ups

Ticket size offers

Space on Hire

Gift voucher sale Customer delight activities

Footfall drivers

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About Marketing

In-store Activities & Promotions:

Fashion shows like Mum Tum Aur

Hum, Fancy dress competitions. Comparer & sound to promote

events like FGSF, Swagat,Anniversary, Ben 10

Drawing competitions

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About Marketing

Outdoor promotions:

Banners

Hoardings Human banners

Leaflet distributions

Society promotions (kiosk) Institutional promotion

Exchange Mela van

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About Marketing

Ticket size offers:

Shop for Rs.999 above Soan Papdi free

Lucky Draws

Space on Hire:

Tata Nano

Mall tie ups:

Javed Habib

Disha Direct

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About Marketing

Customer delight activities:

Cookery competitions

One minute games

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Marketing Activities Till week 10

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June11 Marketing Plan

Campus Fashion:

Leaflets distribution of CampusFashion at Colleges & majorcongregation points near thecolleges.

Campus Fashion Posters at Colleges

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Campus Fashion

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Chai Samosa ActivityDuring Monsoon

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Back to School

Drawing Compitition Conducted atSeven days school where more than300 students participated.

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July11 Marketing Plan

Big Bazaar 9th Anniversary:

Balloon Arch at entrance

Balloon dcor in store-

Cake cutting & celebrations Gift for Anniversary Maruti Alto

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Aug11 Marketing Plan

5 Din Maha Bachat:

Preview invites to societies

Corporate E-mailers Leaflet distribution at Mosque

Mall Branding

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Figures 6DMB

NSV-

TY.

NSV-

LY

NSVYOY%

ABPABP

%CE CE LY

CEYOY

NOBNOB

LY

NOB

YOY

AVPBAVPB

LY

AVPB

YOY

518.78

442.29

17.29%

591.41

87.72%

199452

141646

41%

38214

38051

0%

1357.56

1162.36

17%

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Aug11 Marketing Activity

Ganesh Chaturthi:

Bappa Sukhkarta contest

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Sept11 Marketing Plan

Mon Tues Wed Thu Fri Sat Sun1MBB

2MBB

3MBB

4MBB

5MBB

6MBB

7MBB

8MBB

9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

Happy 10 years Anniversary start

Happy 10 yrs Anniversary celebration ends

Festive11 Celebrations Starts

Fashion Festive celebrations Starts in store in NWG

Fashion Festive celebrations continues

Ganesh Chaturthi celebrations ends

Navrathi Celebrations Starts in Gujarat

Fashion Festive celebrations continues`

Fashion Festive celebrations continues

Fashion Festive celebrations continues

Fashion Festive celebrations continues

http://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Den

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Sept11 Marketing Plan

Friendship Day:

In-store free customized friendship

bands on ticket size Special cakes with friendship quotes

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Sept11 Marketing Plan

Navratri:

Dandia decoration competition

In-store decoration look & feel ofNavratri

In-store Navratri celebration withSound & comparer

O t11 M k ti Pl

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Oct11 Marketing PlanMon Tues Wed Thu Fri Sat Sun

1MBB

2MBB

3 MBB 4MBB 5MBB 6 7MBB

8MBB

9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31Festive11

Celebrations Ends

Karva Chauth

Gandhi

Jayanti

Navrathi Celebrations Continues

Navrathi Celebrations ends

Festive11 Celebration continues

Fashion Festive celebrations continues

Fashion Festive celebrations continues

Fashion Festive celebrations continues

Fashion Festive celebrations continues

Fashion Festive celebrations continues

Festive11 Celebration continues

Festive11 Celebration continues

Festive11 Celebration continues

Festive11 Celebration continues

Fashion Festive celebrations continues

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Oct11 Marketing Plan

Diwali:

Corporate E-mailer on employeegifting

Gift voucher sale

Ticket size offers

Society tie ups: kiosks to promoteoffers

Lucks draw on ticket size

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Nov11 Marketing Plan

Mon Tues Wed Thu Fri Sat Sun

1MBB

2MBB

3MBB

4MBB

5MBB

6 MBB

7MBB

8MBB

9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

Children's day celebration Starts

Children's daycelebration ends

Winter Mela starts in NCR,RON & Raj

Winter Mela continues

Winter Mela continues

Winter Mela continues

Winter Mela continues

Eid-Ul-Adha

Guru Nanak

Jayanti

http://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.megamalls.in/announcements/images/bigbazaar_wednesdaybazaar_pic.jpg&imgrefurl=http://www.megamalls.in/announcements/news.php%3FId%3D1497&usg=__uXh-eFjqaifXY0Z02yarDaKjol4=&h=99&w=185&sz=10&hl=en&start=1&tbnid=fdQ6_OecJZOEJM:&tbnh=55&tbnw=102&prev=/images%3Fq%3Dwednesday%2Bbazaar%26gbv%3D2%26hl%3Den

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Nov11 Marketing Plan

Childrens day:

Childrens day celebration with a Famouscartoon/ Television character.

Indoor games, Fancy dress competition,drawing competition etc.

Workshops like paper craft, clay moldingetc.

Lucky draw for kids on purchase of toysetc

Celebration at NGOs/ orphanage etc likemovie, games, hand painting, sweetsdistribution (CSR activity)

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Nov11 Marketing Plan

Winter Mela:

Fashion show to promote wintercollection

Promotion at colleges such as leafletdistribution, posters etc

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Figures

Parameter TY LY YOY%

Customer Entry 528254 483410 9%

No of Bills 158086 170798 -7%

Customer Conversion % 29.93% 35.33% -15%

Avg.Value Per Bill (Ticket Size) 852 715 15%

Avg.Piece Per Bill (APPB) 7

Avg.Value Per Piece (ASP) 108

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Marketing Plan way forward

Different Ticket size offers everymonth to push sales.

Banners every month Pehli Tarik/MBB / Wednesday Bazaar

SMS Blast on Pehli Tarik,Wednesday Bazaar, MBB

In store activities like Artists,Mascots, Bangle makers forcustomer delight.

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Marketing Plan way forward

Promote Free Home Delivery to increasesales by providing offer on availing freehome delivery

Competition tracking & Benchmarking onweekly basis

Customer based Surveys to know ourcustomers better & the impact of

marketing campaigns. Cross promotion tie ups every month

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Marketing Plan way forward

More emphasize on SOH togenerate extra revenue for thestore

More emphasize on gift vouchersale to corporates to build goodrelationship

Kiosk inside mall atrium to pushsale such as farm fresh

Identification of different SIS

counters to generate extra revenue

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Namaste