mk mc juniour - Marie Claire · marie claire vogue harper’s bazaar avg. circulatio n (jan˜dec...

mediakit

2020

MultichannelPRINTWEBMOBILEEVENTS INFLUENCERSMC@WORK CLUBAWARDSBRAND EXTENSION

2019

#INFLUENTIAL#CAREERORIENTED#EDUCATED#POWERFUL#AMBITIOUS#PROVOCATIVE#UPSCALE#SOPHISTICATED

3 599 685 people

Source: NRS Russia 2019/4, December 2019; google analytics November 2019

Brand audience

PRIN

T

Creative team

ANNA BURASHOVAEditor-in-chiefIntelligent, authoritative, influential

MIKHAIL RYABOVCreative DirectorKeeping high brand standards

ANASTASIA KHARITONOVABeauty director Leading authority in Russian beauty market

SOPHY SAMOYLOVICH Fashion directorYoung, dynamic, passionate fashion visionary

AudienceREADERS:206 685WOMEN:

75%TOP MANAGERS,

BUSINESS OWNERS,SPECIALISTS

71%HIGH INCOME

58%WITH HIGH EDUCATION

MAIN CORE

Source: Mediascope, NRS-Russia, 2019/4, NRS-Russia (+Zodiac), May- October 2019, Mediascope: Web Index, Russia, 0+, December 2019

182418%

253442%354420%

455415%

201 126MARIE CLAIRE MARIE CLAIRE

Co-owners, private businessAFFINITY INDEX

Income group- can buy expensive things or full in-come, not restricted in financesAFFINITY INDEX

71%

COMPETITIONIncome group can buy expensive things or full income, not restricted in finances

Income C; Affinity Index

HARPER’S BAZAAR

287 287 202

MARIE CLAIRE VOGUE

Sourse : Mediascope; NRS-Russia (+Zodiac). May - October 2019

Affinity Index

HARPER’S BAZAAR

166 149 146

MARIE CLAIRE VOGUE

Editorial axesFASHION

BEAUTY@WORK

JOURNALISMPOWERFUL

PEOPLE

I wish!shop tourjewelry artnewsaccessoriesbody&soulmodern talkinghere&nowheroes

EDITORIAL STRATEGYCOOPERATION WITH INFLUENCERS, CELEBRITIES AND BLOGGERS

MODERN TALKINGGUEST EDITORSSTAR EDITORSINCHIEF

MC powerful people

#CELEBRITIES ACCOUNTS

Andrey Malakhov2,3m

followers

Polina Kitsenko539k

followers

Natalia Vodianova2,1m

followersAlexander Tsypkin

178k followers 2.4m

2.4m

580k2.4m

Natalia Vodianova2,1m

followers817k

Renata Litvinova

Exclusive content MARCH

BIG FORMAT

Bigger sizeSpecial coversExclusive rubrics

Beauty Issue April

Focus on beauty New reading of the standard headings

SPECIAL SUPPLEMENT

AUGUST

#FASHION#EDUCATION#SMART#LEASURE

CIRCULATION 100 000

Editorial calendar New Laws of Life for Powerful People

MONTH THEME

Law of conservation of energy

The Big Bang Theory

Newton's law of gravitation

Darwin's theory of evolution by natural selection

General relativity

Six degrees of separation

The B-theory of time

Mendeleev's periodic trends

Kant's Theory of Categorical imperative

Law of large numbers

BIG SIZEBEAUTY

ISSUE APRIL

MAY

JUNE

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

MC JUNIOR

Full-PageSpreadBack coverInside back coverOpening DPSSecond DPSThird DPSFourth DPSFifth-Tenth DPS

Special position single page

First 1/3 of the magazine

First ½ of the magazine

First 1/3 of the magazine

1/2 of page1/3 of pageSpecial posicion

Beauty Section opener

First spread in Beauty section

MOSCOW

74.2%

58.4%

72.3%

ELLE MARIE CLAIRE* GLAMOUR

56.6%

29.1%

VOGUE HARPER’S BAZAAR

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

00.0%

PRINT RUN99 667 COPIES45 188 MAIN FORMAT52 479 TRAVEL FORMAT

14 REGIONAL COMPANIES

REGIONS

63.1%

44.2%

26.8%

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

00.0%ELLE MARIE CLAIRE* VOGUE

Distribution philosophy

MARIE CLAIRE VOGUE HARPER’S BAZAAR

AVG. CIRCULATION (JANDEC 2018)

COVER PRICE (RUR)

97 667

450 000

84 333

970 000

90 000

665 000

Source: HSM monitoring, November 2019 *market share, (%)

MOSCOWST. PETERSBURG

ROSTOVONDONVORONEZH

SAMARAEKATERINBURGNOVOSIBIRSKVLADIVOSTOK

CIS

63,0%7,0%1,9%1,2%0,2%2,0%5,4%0,8%1,8%

Print ratesPOSITION RATE

Full-Page 450 000 RURSpread 900 000 RURBack cover 1 350 000 RURInside back cover 560 000 RUROpening DPS 1 600 000 RURSecond DPS 1 325 000 RURThird DPS 1 200 000 RURFourth DPS 1 100 000 RURFifth-Tenth DPS 1 050 000 RUR


First 1/3 of the magazine – 1/1 550 000 RUR

First ½ of the magazine – 1/1 500 000 RUR

First 1/3 of the magazine – 2/1 1 050 000 RUR

SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%

BEAUTY SECTION

Beauty Section opener 475 000 RUR

First spread in Beauty section 925 000 RUR

POSITION RATEFull-Page 445 000 RURSpread 900 000 RURBack cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RURFifth-Tenth DPS 1 025 000 RUR






BEAUTY SECTION









BEAUTY SECTION









BEAUTY SECTION









BEAUTY SECTION



POSITION RATE445 000 RUR900 000 RUR

Back cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RUR

Tenth DPS 1 025 000 RUR






BEAUTY SECTION



BIG SIZE

BEAUTYISSUE

MATERIAL DEADLINE

FEBRUARY 10 DecemberMARCH 13 JanuaryAPRIL7 February

JUNE10 MarchJULY-

-

AUGUST11 MaySEPTEMBER10 JulyOCTOBER7 AugustNOVEMBER10 SeptemberDECEMBER9 OctoberJANUARY14 November

ONSALE DATE

11 January

14 February

13 March

17 April

12 June

14 August

11 September

16 October

13 November

11 December

2020 closing & on-sale dates

MC JUNIOR

DIG

ITA

L

#FASHION LEGENDS#POLITICAL OLYMPUS#ANTIAGE#CAREER #LOVE STORY#DYNASTIES#LIFESTYLE#SUCCESS STORY#BUSINESS

UPSCALE POSITIONING

TrafficUNIQUE VISITORS

3 393 000VISITS

2 965 000PAGEVIEWS

8 337 000

MOBILE TRAFFIC +46%*

Source:Google analytics: November 2019*nov`18 vs. nov`19

3:15 min

1,94 PV/UV

AudienceWITH HIGH EDUCATION49,6% HIGH INCOME29,8%TOP MANAGERS, BUSINESS OWNERS, SPECIALISTS45,7%

Main core18245,3% 253420,9%354419,3% 455417,2%

COMPETITION

MARIE CLAIRE.RU BAZAAR.RU BURO247.RU VOGUE.RU TATLER.RU

4,61 3,19 1,2 3,25 0,95

Source: WEB-Index, Russia, 12+, October 2019

Source: HSM monitoring. *November 2018-November 2019

Social mediaINSTAGRAM FOLLOWERS*80 000 followers+57%

255 926

BRAND SAFETY TERRITORY

SPECIAL PROJECTS

Digital rates, RUR (CPM)

FORMATS

1000x500

1000x350

1000x250

1000x150

300x600

FULLSCREEN

ARTICLE

INSTAGRAM

3200

2000

1500

900

1600

5000/3800

162000

125000

RATES

EVEN

TS

& Special projects

SPO

NSO

RSH

IP C

ON

TEN

T

Brand expansionPRIX D’EXCELLENCE DE LA BEAUTEMC@WORK#SHOES FIRST#GET FRAMED#WATCH ME#BLOGGER PARTY

@WORKFor powerful people with purpose

BUSINESS CONFERENCEBUSINESS COMMUNITYNETWORKINGEVENTS

ALL YEAR

@WORKBusiness clubPOWERFUL NETWORK TO DRIVE YOUR BUSINESS FORWARD

Talented entrepreneurs

Influential Top managersStrong opinion leaders

PRIX D’EXCELLENCE DE LA BEAUTE 2020

The most prestigious beauty awardEDITORIAL COVERAGEWEBSITECEREMONYSOCIAL MEDIA

The international initiative

FEBRUARY`2020

#SHOES FIRST

SEPTEMBER`2020

PARTY WITH BLOGGERS AND CELEBRITIESSPECIAL DISCOUNTSTAILORMADESHOOTING

Give a girl the right shoes, and she can conquer the world

#GET FRAMEDThe definitive guide to fashioningyour eyewear collectionFASHION STORYRETAIL EVENT SPECIAL OFFERS

MAY`2020

#WATCH MEEven in this age

everything, nothing beats the timeless

watchFASHION STORYRETAIL EVENT SPECIAL OFFERS

MAY`2020

#BLOGGER PARTY

gathers together the most stylish and popular social media influencers

WOWEFFECT EVENT

#eventsVIP SUPPERCOCKTAIL PRIVATE SHOPPING PRESENTATIONEXHIBITION

Tailor-made upon request

Event ratesFORMATS

Retail event

Brand event participation

Tailor-made upon request

from 350 000 rub

from 700 000 rub

from 900 000 rub

RATES

Brand Director, Alena [email protected] Editor-in-Chief, Anna Burashova [email protected] Creative Director, Mikhail [email protected] Director, Sophia [email protected] Beauty&Health Director, Anastasia [email protected] MarieClaire.ru, Pershina Zhanna [email protected] Sales Director, Anastasia [email protected] Sales Manager, Elena [email protected] Sales Manager, Drugaleva [email protected] Senior Brand Manager, Elizaveta Nikishina [email protected] Manager, Evgeniya Molchanova [email protected]

Address: derbenevskaya street, 15B, 115114, Moscow, Russia

Contacts

mk mc juniour - Marie Claire · marie claire vogue harper’s bazaar avg. circulatio n (jan˜dec...

Documents

Transcript of mk mc juniour - Marie Claire · marie claire vogue harper’s bazaar avg. circulatio n (jan˜dec...