Mixmag Presentation
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Transcript of Mixmag Presentation
White masthead and black cover lines contrast well with each other
Cover Lines written in black writing which stands out to the audience
Medium Close Up highlighted by cover lines placed around the edge
Cover Price written in small font
Feature article placed on brightly coloured background to make it stand out.
Mix of colours adds interest.
very distinct layout; the masthead taking up approximately 1/4 of the page, the medium close up taking up the majority of the page and a house style simple font has been used.
majority of the contents page is white on black, contrasting colours work well to highlight the words
flush left which works well to give a professional look to the contents page of the magazine
photois the main item on the contents page so it’s the first thing you look at
different weights of text to attract the target audience to read the contents page in a particular order
small pieces of text in the spot colour yellow on this page makes that particular font stand out a lot more
Blank space to attractreaders to the word ‘contents’
white and a bright pink this has been placed to try and capture the reader's attention.
flush left so theleft margin is straight but the right one is ragged
gutter on this double page spread is enough to define and stop the reader reading along the same line and reading down instead
delayed drops to introduce the nights
lead because it uses up a whole page and has more text and a bigger photo than the two that are both on the right hand page.
weight of the text across the double page spread changes
Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make happening music happen and the cool products cool within their peer group.They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and move on before it starts to go cold. They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than 6 months old). They’re the biggest downloader's of music in the UK.The media age of a Mixmag reader is 24 – 72% male, 28% female- and they tend to be urban and single.They have a high disposable income and a high propensity to spend it on:-Nights out- Clothes- Tunes- The latest mobile and MP3 playerNearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.