Hi,I’m Edson

Breaking In

Communion

Solar Man

VogameDiscontrol

mixgogo

LISTEN BEFORE YOU GO

- City guide listings prioritize text and images

- No easy way exists to hear what’s playing at an event, next weekend, or during an upcoming trip

- Discover local scenes requires an extensive network

PROBLEM

BENCHMARK

NEWS / LISTINGSNews / articles

STREAMING MIXGOGO

*Individual track

Doesn’t lead to a event

BENCHMARK

Event

Ticket

Artist

Sound

Search / Feed

Artist

Sound

Calendar

Sound

Event+ =

FIND Original and Local

Sounds

CONNECT With Peers

trough music

SAVE TIME Searching for Music Events

SERENDIPITY Discovering Original

Sounds

FIND Your beat when exploring the city

SAVE TIME Searching for Music Events

VALUE PROPOSITION

SOLUTION

www.mixgogo.com

1) LOCATION 2) LISTEN THE MUSIC BY DAY 3)GO

USER RESEARCH

“Its hard to remember the name of the artists nowadays, because you listen to one song here and another there. It's not like when we used to buy albums.”

48 interviews - listeners, promoters, venue owners and PR

Trevor Safford, interviewed

80s 90sSource: We All Want to be

young, Box1824, 2010.

RESEARCH

NOW

RESEARCH

Source: We All Want to be young, Box1824, 2010.

USER TESTS A/B Tests with mockups

Vs

Heating Maps on functional page

Art by Namira Abdulgani

Art by Namira Abdulgani

Personalized Recommendations

Messages with short audio samples

NEXT STEPS

Geo location streaming

NEXT STEPS

Playlists from venues located on a certain radius distance

FOCUS ON PROMOTERS SMALL AND MEDIUM SIZE

INCLUDES VENUES, NOT ONLY CONCERTS

DIFFERENTIALS

Streaming

List

ings

/ N

ews

Tickets

Loca

tion

22tracks

Resident Advisor

POSITIONING

FINAL STATEMENT

THANK YOU!

Readings / Videos:- Outlook insights: an analysis of the Global

entertainment and media outlook 2015–2019. - We all Want to be Young, Box 1824, 2010 - Gender Swap Experiment, BeAnotherLab

Interviews:Presley Prescott, Danny(Verboten), Roberto Gekojones(Que Bajo), Bayu Aditya, Vitek, Roberto Silva, Michael Cohen, Asiel, Claudio Gregori, Jake Rosenthal (PopGun Presents), Cella Toledo, Beto Sepúlveda (iBomba), Stephen Bolles, Luis Sevilha, Gustavo Moura, Linkpon, Alexander Lee, Trevor Safford, Wills Hapworth, David Serrano, Francois Maheux, Memo, Douglas DeFalco, Trevor Kuprel, Annie, Gabriel Andrade, Sandro, Songwei, Felipe Giacon, David Kiss (Might Get Weird), Jessica Weber, Adam Ogushwitz, Sam Hilmer, Veta Bates, DJ Penny, Philip Donaldson.

Presentation icons:Darren Wilso, icons.design, Leonardo Scheneider, Krista Kiroga, M.J. Moneymaker, Arthur Shlain

Code / Libraries:Moment.js, Bootstrap, Soundcloud API, Mongolab, Node.js, Express.js

Special Thanks:Marc Abbey, Namira Abdulgani, Adrew Lazarow, Sam Slover, Sam Lavigne, Jason Seagal, Shawn Van Every, Made in NY Media Center, Leslie e-lab

CREDITS

Collaborations mentioned:Breaking in - in collaboration with Namira Abdulgani Solar Man - in collaboration with Oryan Inbar