Name: _____________

Wellness 7 Mixed Messages Tobacco Performance Task

You receive media messages every day. These messages are on TV, the internet, the radio, and in newspapers and magazines. With so many messages coming at you, it can be difficult to sort them out. This project will allow you to examine and evaluate print advertisements which promote tobacco products. In addition, you will try your hand at creating an anti-

smoking print advertisement for teenagers. You will get to present you ideas to the class. Let’s begin!

Follow these Steps:1. Find an advertisement for a tobacco product in student resources in Unit 3. You may search

your own ad from the internet. Save it on a USB and bring your ad to class. 2. Pre-writing/Brainstorming

Visit the blog and use the list of advertising techniques to answer the 4 questions below. 3. PARAGRAPH ONE. Answer the following questions.

a) Explain how your ad was designed to “sell smoking”. b) What advertising techniques do they use in the creation of your ad? What is “evidence do

you see?c) Evaluate….What are the makers of your ad trying to tell you? What do they want you to think

about their product? d) How effective is the message of the ad?e) Do the advertisers show you the truth about the effects of smoking in their ad? What “false

facts” did they communicate in their ad?4. REDESIGN YOUR AD ~ Mix it up! Now it’s your turn to make an advertisement. Using

the same basic design of your original ad, create a new ad which shows an anti-smoking message(see samples in class). You may change the picture, colors, and/or written text, but your new design should be based on the original ad.

5. PARAGRAPH TWO . Explain how you redesigned your ad to sell “not smoking”! How did you change the original tobacco ad to make it an anti-smoking ad? Why did you make those changes? What is the new message you are trying to convey?

6. PARAGRAPH THREE. It should include: How can you personally avoid the use of Tobacco; especially when the media sells it as attractive, cool, and something that is not that harmful? What are three facts you have learned about smoking during this unit? What are three refusal skills you can use to avoid the peer pressure to smoke?

7. Display your work! Combine your original ad, newly designed ad, and two paragraphs for display in the classroom to your peers.

CRITERIA EXEMPLARY A A-

94%

PROFICIENTB+ B B-

88%

DEVELOPINGC+ C C-

76%

EMERGINGD+ D D-

64%

Comments

CREATIVITY

Re-DesignedAdvertisement: Effective Creative Presentat

ion

10 points

New design clearly displays an anti-smoking message based on the original ad and displays excellent original thought.

Shows excellent imagination, insight and style.

Adverts and written paragraphs are neatly mounted and presented

New design clearly displays an anti-smoking message based on the original ad and shows some original thought.

Shows some imagination, insight and style.

Adverts and written paragraphs are neatly presented

New design displays an anti-smoking message based on the original ad but lacks visual appeal and original thought.

Shows minimal imagination, insight and style.

Adverts and written paragraphs are poorly presented

New design is incomplete.

Lacks imagination, insight and style.

Elements of the task are missing

COMMUNICATION

Written paragraphs: Languag

The audience is given a detailed and well-written explanation of how tobacco companies use advertising techniques to sell their products.

They are able to explain

The audience is given a well- written explanation of how tobacco companies use ad techniques to sell their products.

They are able to state

The written explanation the audience is given lacks clarity of how tobacco companies use ads to sell their products.

Written paragraphs

Written paragraphs are incomplete.

e Informati

ve

10 points

what changes were made to the original advert.

Written paragraphs provide a clear and thorough understanding of why they made these changes and they explain their message.

what changes were made to the original advert.

Written paragraphs provide an understanding of why they made these changes.

are written but lack clarity about the changes they made to the original ad.

CRITICAL THINKING

Re-DesignedAdvertisement: Reflectio

n Refusal

skills

10 points

New design shows excellent use of refusal and decision making skills to show a very effective anti-smoking message.

They are able to clearly explain with insight and empathy about personal avoidance, facts about smoking and refusal skills

New design shows good use of refusal and decision making skills to show an effective anti-smoking message.

They are able to clearly explain personal avoidance, facts about smoking and refusal skills

New design inadequately shows use of refusal and decision making skills.

Personal avoidance, facts about smoking and refusal skills is rushed and lacking thought

New design does not show the use of refusal and decision making skills.

Personal avoidance, facts about smoking and refusal skills is absent or incomplete

Wellness 7 Tobacco Project Mixed Messages

FINAL GRADE =