Mix It Up: 75 Content Ideas to Keep Visitors Engaged
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Transcript of Mix It Up: 75 Content Ideas to Keep Visitors Engaged
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@StoneyDStoney G deGeyter
@polepositionmkg
TITLE
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
Web PresenceOptimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME I do this
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arketingChecklist.com
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Why content marketing mattersIntroduction
• http://www.stateofinboundmarketing.com/
Produces positive ROI for 82% of marketers.
• http://marketeer.kapost.com/content-marketing-stats/
Increases unique site traffic by an average of 7.8x.
• http://www.demandmetric.com/content/content-marketing-infographic
Costs 62% less than traditional marketing.
• http://www.demandmetric.com/content/content-marketing-infographic
Generates about 3 times as many leads.
• http://resources.kapost.com/aberdeen-content-chaos.html
Drives nearly 6x higher conversion rates.
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Lead Generation Sales Lead
NurturingBrand
Awareness Engagement Customer Loyalty
Customer Advocacy
Upsell / Cross-Sell
What are your content marketing goals?
http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research
Introduction
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Top content marketing challenges
http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/
Introduction
Producing a Variety of ContentProducing Engaging ContentMeasuring Content EffectivenessProducing Content ConsistentlyMeasuring ROILack of Budget
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
One basic rule: All content can be repurposedIntroduction
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Five formats for generating quality contentIntroduction
Writt
en
Vide
o
Audi
o
Imag
e
Tool
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
If reviewing or comparing your own product be honest about your weaknesses and your competitors strengths
Written Content
Reviews / comparisons
vs.
2,800 words. Generated over 150 comments!
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
News
Make sure your news is… you know, actually helpful!
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
Answer questions
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
Case studies
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
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Video Content
Educational
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
How to • 25 videos• 3-5 minutes each
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
Series First episode of Two Roads had over 330,000 viewers.
Go Pro channel has more than 3 million subscribers.
Follows Olympic athletes and their coaches on their journeys to Rio 2016 Summer Olympics.
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Audio Content
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Social Media Marketing Podcast
Audio Content
Interview
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Audio Content
Curation
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Audio Content
Recorded content
New app called Anchor makes this easy. Big digital marketing influencers such as Kim Garst and Gary Vaynerchuk are talking about it. Gary did a written blog post on it but also recorded that blog post and embedded the audio, and other Anchor users were able to reply in audio format. Some people are better verbally, so this is a good platform.
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Image Content
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Image Content
Slide deck
• Started as a whitepaper• Turned into a slideshare • Turned into an infographic
Slideshare was viewed 324 times!
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Image Content
Quotes
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Image Content
User-generated content
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Tools
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Tools
Web tool
• Content• Web Marketing• Visitor Engagement
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
Spreadsheet share
Shared almost 8,000 times!
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
Quiz
Over 140,000 people took the quiz Generated 7,000 new email subscribers $124,000 increase in revenue
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD7575 Ideas for YOUR Content
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ppmkg.com/75-content-ideas
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MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Thank You!ppmkg.com/contentplanner