#MITXECS - Becoming a Customer-Centric Organization
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BECOMING A CUSTOMER-CENTRIC ORGANIZATION Anabela Perozek @ShoeBuy CMO ShoeBuy
Transcript of #MITXECS - Becoming a Customer-Centric Organization
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BECOMING A CUSTOMER-CENTRIC ORGANIZATION
Anabela Perozek@ShoeBuyCMOShoeBuy
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Becoming a
Customer-Centric
Organization
Anabela Perozek, CMO, ShoeBuy
@shoebuy
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Established in 1999
Headquartered in Boston, MA
Continually ranking in Internet Retailer’s Top 100
Rated Excellent by Stella Service
Parent company is IAC
1200+ brands
1 million+ products
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Our
journey
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A company’s infrastructure
must support this for it to become a reality.
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Where we began
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Warehousing
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data
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We’re not perfect yet, but we
are getting to where
we need to be now.
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Call Center
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The
customer
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2008
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2011
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2013
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Teamwork
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We need to live up to the
brand both externally
and also internally
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Today
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Continuing to Innovate
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Thank you!