MITX: User Experience Techniques
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Dean Whitney President ‐ Interac2ve Site: www.garfieldgroup.com Twi8er: @deanwhit
description
User Experience Techniques: Inspiring Users to Identify What They Didn't Know They NeededA MITX User Experience Event
Transcript of MITX: User Experience Techniques
Dean Whitney
President ‐ Interac2ve
Site: www.garfieldgroup.com
Twi8er: @deanwhit
Integrated Marketing
Results (KPIs) • Search rank
• Audience Acquisition
• Brand recognition
• Quality of Engagement
• Leads & Customers
Tactics • Websites/blogs
• Lead gen programs
• Organic Search
• Apps (Twitter, Facebook)
• Social Media
• Branding/Print
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Not everyone is the same
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2009 4 Billion Tweets
2010 40 Billion Tweets
They influence each other…
The consumer decision journey • Consumers are moving outside the
purchasing funnel—changing the way they research and buy your products.
McKinsey & Company JUNE 2009 • David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik000
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Insights Observations
discovery Ideation
BIG IDEA
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User Experience Principals - Sacri!ce features for time
- Involve end users early - Strive for a co-creation
experience - Leverage social networks - Use free/low cost tools
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Feature Rich – Experience Poor
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Target Audience
• Influencers
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Feature Creep
Wireframes
Strategy
Business Requirements
Research Findings Feature Set
14 11/15/09 GGI Overview
Microsoft Release History
1985 2007
Agile Development
Agile Iterative Development
• Release early and often (perpetual beta)
• Trust users as co-developers and real-time testers
• Incrementally release new products
2006 2004
Flickr Release History
O’Rielly Radar – October 2006
Benefits
• Faster time to market / Reduced risk
• Closer relationship with customers
• Real-time data to make quantifiable decisions
• Increased responsiveness
Features matrix
Involve end users early
Implementation Jun Jul Aug Sep Oct Nov
Finalize features and requirements, set up issue tracking
Detailed Design, business process modeling, proof of concept (POC), portal staging
Implement hosting, platform configuration, feature backlog/iteration plan
Template development, custom applications, custom data services, 3rd Party integrations
QA and performance testing, UAT testing
User training & Roll-out (TPA, Admin)
Launch Plan
Closed Alpha
Beta Launch POC
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Social Media Operations
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Social Media Monitoring
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Social Media Monitoring
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User Experience Principals - Sacri!ce features for time
- Involve end users early - Strive for a co-creation
experience - Leverage social networks - Use free/low cost tools
Dean Whitney
President ‐ Interac2ve
Site: www.garfieldgroup.com
Twi8er: @deanwhit
