Mitsubushi Corp strategy

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3E ti lG th St t i Growth Growth Industrial Industrial Information & Information & 3. Essential Growth Strategies Growth Growth Soundness Soundness Profitability Efficiency Profitability Efficiency (1)VI Growth Strategy: Make strong businesses stronger Home Appliances Home Appliances Energy & Electric Energy & Electric Industrial Automation Industrial Automation Information & Communication Information & Communication Electronic Devices Electronic Devices Power Systems Satellites Satellites Air Conditioning Air Conditioning and Housing Products and Housing Products Power Devices Power Devices Transportation Systems Factory Automation Products Optical Broadband Optical Broadband Access Systems Access Systems Device Technology Device Technology Next-generation SiC inverter for railcars Air conditioners with Ex. Elevators and Escalators P d t titi th ht h l i l Network Security Network Security Systems Systems Power Electronics Technology Power Electronics Technology with SiC inverters Motor systems with built-in SiC inverters Automotive Equipment Automotive Equipment Product competitiveness through technological synergy Creation of new strong businesses Energy Technology Energy Technology Media Technology Media Technology Display & Imaging Technology Display & Imaging Technology Information Technology Information Technology Optical & Electrical Wave Technology Optical & Electrical Wave Technology Communications Technology Communications Technology Power Electronics T h l Power Electronics T h l Electric Technology Electric Technology Mechanical Technology Mechanical Technology Device Technology Device Technology Materials Technology Materials Technology Sensor Technology Sensor Technology ology orms 6 EMC: Electro-Magnetic Compatibility Technology Technology Electric Technology Electric Technology Mechanical Technology Mechanical Technology Device Technology Device Technology Materials Technology Materials Technology Sensor Technology Sensor Technology Quality Engineering, EMC Technology, Simulation Technology, Systemization Technology, Design Technology, Intellectual Property Rights, Standardization Quality Engineering, EMC Technology, Simulation Technology, Systemization Technology, Design Technology, Intellectual Property Rights, Standardization Techno platfo

Transcript of Mitsubushi Corp strategy

Page 1: Mitsubushi Corp strategy

3 E ti l G th St t i GrowthGrowth

IndustrialIndustrial Information &Information &

3. Essential Growth Strategies GrowthGrowth

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency(1)VI Growth Strategy: Make strong businesses stronger

Home AppliancesHome AppliancesEnergy & ElectricEnergy & Electric Industrial AutomationIndustrial

AutomationInformation &

Communication Information &

Communication Electronic DevicesElectronic Devices

Power Systems SatellitesSatellites Air Conditioning Air Conditioning and Housing Productsand Housing Products

Power DevicesPower Devices

Transportation Systems

Factory Automation

ProductsOptical Broadband Optical Broadband

Access SystemsAccess Systems

Device Technology

Device Technology

Next-generation SiC inverter for railcars

Air conditioners with

Ex.

Elevators and Escalators

P d t titi th h t h l i l

Network SecurityNetwork SecuritySystemsSystems

Power Electronics Technology

Power Electronics Technology

with SiC inverters

Motor systems with built-in SiC

inverters

Automotive EquipmentAutomotive Equipment

Product competitiveness through technological synergyCreation of new strong businesses

Energy TechnologyEnergy Technology Media TechnologyMedia Technology Display & Imaging Technology

Display & Imaging Technology

Information TechnologyInformation Technology

Optical & Electrical Wave Technology

Optical & Electrical Wave Technology

Communications Technology

Communications Technology

Power Electronics T h l

Power Electronics T h l Electric TechnologyElectric Technology Mechanical TechnologyMechanical Technology Device TechnologyDevice Technology Materials TechnologyMaterials Technology Sensor TechnologySensor Technologyol

ogy

orm

s

6EMC: Electro-Magnetic Compatibility

TechnologyTechnology Electric TechnologyElectric Technology Mechanical TechnologyMechanical Technology Device TechnologyDevice Technology Materials TechnologyMaterials Technology Sensor TechnologySensor Technology

Quality Engineering, EMC Technology, Simulation Technology, Systemization Technology, Design Technology, Intellectual Property Rights, StandardizationQuality Engineering, EMC Technology, Simulation Technology, Systemization Technology, Design Technology, Intellectual Property Rights, Standardization

Tech

nopl

atfo

Page 2: Mitsubushi Corp strategy

GrowthGrowth

3 E ti l G th St t i

Develop wide-ranging applications by maximizing device functionality

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency3. Essential Growth Strategies

(2)Creation of New Strong Businesses: SiC Power Devices - Applicationp g g pp y g y

Multi-Axial Integrated Drive Unit(commercialized in Dec. 2012)

Railcar propulsion system (DC1,500V)(commercialized in Nov. 2012)

Electricity consumption reduced by approx 30% compared with the High-speed switching operation

increases spindle motor speed up to twice that of its previous modelReduced power loss in drive unit results in 15% higher torque for

i dl t th th t f it i

approx. 30% compared with the conventional systemsReduced dimension and weight of the inverter: volume reduced by approx. 40%, mass reduced to approx. half 10000

100000

)

Electric power

Rolling stockspindle motors than that of its previous model

Elevator Traffic Control E i t

10

100

1000

apac

ity (k

VA)

Automobiles

Industry・Renewable energy

SiC Inverter for SiC Inverter for Rail CarsRail Cars

High EfficientHigh EfficientEnclosed TypeEnclosed TypeTraction MotorTraction Motor

SiC Auxiliary Power Supply Systems for Railcars

(Commercialized in Mar. 2013)

EquipmentIndustry’s first use of the full SiC Power

Module for high-speed elevators (currently under field test)

% f

0.1

1

Ca

10000100010010

Home appliances

Voltage (V)

30% less power loss20% smallerApproximately 15% lighterTransfer noise reduced by 4 dB owing to 35% improvement in the

65% reduction of power loss with the power moduleDownsize the dimension of the traffic control unit, both in terms of the volume and the ground surface in which it is

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owing to 35% improvement in the distortion rate of output voltage waveforms

ground surface in which it is to be installed

Page 3: Mitsubushi Corp strategy

GrowthGrowth

3 E ti l G th St t i(3)AD Growth Strategy:

Reinforce solutions business centered on strong businessesExpand business areasExpand business areas

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency

3. Essential Growth Strategies

Best of the IT for augmenting competitiveness of the productsIntensify cross-business

Expand business areasExpand business areasSmart GridSmart Grid

Competitive Advantages Competitive Advantages of Mitsubishi Electricof Mitsubishi Electric

Energy Energy Conservation Conservation

S l tiS l ti

ycollaborationAlliance with partners

Strong businesses

SolutionsSolutionsTotal SecurityTotal Security

SolutionsSolutions

and rich experience

SmartSmartCommunityCommunity

Security technologyUtilize the space infrastructure Cyber security

Cryptography/verificationInformation security

Safety and risk managementSocial servicesCommunication

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CommunicationImagingImaging

SolutionsSolutions

Page 4: Mitsubushi Corp strategy

3 E ti l G th St t i GrowthGrowth

(4)Mitsubishi Electric Smart Community SolutionCreate sustainable society by applying proven energy platform technology with ICT

3. Essential Growth Strategies GrowthGrowth

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency

y y pp y g p gy p gy

xEMS

MeteorologicalDisaster

Prevention

Energy SolutionEnergy SolutionLife/BusinessLife/BusinessSupport SolutionSupport Solution

TotalS it Healthcare Po er demand/s ppl

EnergySaving

PVPVHydro

Renewable

CEMSBEMS

HEMS

CEMS

Positioning

Meteorological Prevention

Imaging ITS

Security Healthcare Power demand/supply

Self-sustainabilityin Disaster

CGSEVPV

PV

Geothermal

CEMSFEMS

HEMS

HEMS ICT platformICT platform

BEMS(Commercial, Residential)

Water treatmentWater treatment

AirportAirport

RoadRoad

CGS

Residential ApartmentResidential Apartment

PV

ResidentialResidentialdistrictdistrict

CommunityCommunity

PV

CGS REMS TEMS SEMS

Harmonize distributed power generationHarmonize distributed power generationand transmission and transmission gridgrid

RailwayRailwayIndustrial districtIndustrial district

Residential ApartmentResidential Apartment

Next Generation PlatformNext Generation Platformof Energy Supplyof Energy Supply

G id PG id P RR

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Grid Power Grid Power ResourcesResources

* xEMS: Energy Management System (B: Building, C: Community, F: Factory, H: Home, R: Railway, S: Station, T: Train), CGS: Co-Generation System

Page 5: Mitsubushi Corp strategy

3 E ti l G th St t i(5)xEMS

Realize optimal energy control integrating Mitsubishi Electric’s expertise in all areas, from power systems to consumer electronics

GrowthGrowth

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency

3. Essential Growth Strategies

from power systems to consumer electronics

Keihanna Science City Pilot ProjectTotal management of energy consumption within the city; Present an optimal plan for energy use

ithin the cit

Open integrated management system for building facilities

Facima BA-system touch CEMSCEMS

BEMSBEMS

within the cityStabilize power supply in the city by demand response in connection with the supply side of power systemFeasibility study on an optimization model of a community energy utilization

Compact; Easy to operate on touch screenDisplay graphs of actual energy consumption; Enable demand control for each facilityCollect and analyze data by

CEMSCEMS

Smart MeterTelecommunication function

Feasibility study on energy local supply-consumption model; utilizing geothermal and other renewable energies

(Kazuno City, Akita Pref.)Establish a local supply-consumption model at normalImplement demand response at the time of shortfall in power

l d ti f l t i ti

Collect and analyze data by utilizing CLOUD-based technology

CommercialCommercial

HEMSHEMS

Function of real-time reading and measuring of the electric energy consumption from remote place, as well as control over the power units

ResidentialResidential supply and creation of relevant incentiveSelf-sufficient power supply utilizing the existing power network at the time of disaster

FEMSFEMSMITSUBISHI HEMS

Equipped with industry-first automated energy-conserving functions, and industry-highest

b f li k ith h h ldSmart Community experiment conducted in

an Indonesian industry complex

Simultaneous pursuit of the improvement of production efficiency and energy efficiency

10* xEMS: Energy Management System (B: Building, C: Community, F: Factory, H: Home), DSM: Demand Side Management System

number of links with house hold appliances and other home equipment

an Indonesian industry complexRealize optimal power saving by coordination of

DSM with FEMS

Page 6: Mitsubushi Corp strategy

3 E ti l G th St t i GrowthGrowth

SoundnessSoundnessProfitabilityEfficiency

ProfitabilityEfficiency

3. Essential Growth Strategies(6)Integrated Solutions:

Railway integrated energy-environmental solutionsREMS:Railroad Energy Management Systems

In addition to the conventional surveillance systems on electricity consumption in train operations, a total solution systems having control over energy consumption all alongside the railroad and utilization of regenerative electricity throughout the integral railway

SEMS:Station Energy Management SystemsBy visualizing power consumption, encourage measures for reducing CO2 emissionOptimal energy control so as to keep both passenger service level and CO2 reduction compatibleRealize a next generation, eco-friendly station equipped with “energy creative” and “energy storage” functionsGround Control Center

Optimize power distribution management coordinating multiple stationsBased on the position and the driving conditions of each train, implement a real time control over voltage output from the substation enable not to limit regenerationThe power storage systems and regenerative inverter, which enable effective utilization of regenerative electricity

Visualization-station

regenerative electricityEnergy control room at a station Hub-station

Railway SubstationsHeadquarters, Branch OfficesVisualization

-total consumption Reduce CO2 emission, utilization of natural energies,

harmonization with the Smart Community

Total configuration control of a train by train information management systems

FEMS:Factory Energy Management SystemsVisualize the production volume and energy consumption based on per unit cost controlSupport a frontline-oriented efficiency improvement utilizing the ICT

TEMS:Train Energy Management Systems

g yHigher efficiency of electric equipmentEffective utilization of regenerative electricity

Introduce a large scale photovoltaic systems utilizing space in the sites

Visualization-train

Visualization-depot

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Train information management systems with vehicle energy management functions DepotIntegrated facility control systems

at depot

* xEMS: Energy Management System (F: Factory, R: Railway, S: Station, T: Train)