Mithun Banerjee Advertising And Design 09
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Transcript of Mithun Banerjee Advertising And Design 09
Mithun Banerjee
The following presentation is divided into three sections
1. Published work – These include my commercially printed works.
2. Speculative pitches - These include pieces of work that I have executed for my previous agencies but haven’t seen the light of day as yet.
3. Unpublished work - This contains campaigns and designs that I have developed by myself just for my portfolio.
Published Work
Rajasthan Patrika - Concerned communicator award
This entry secured 13th position in an all India competition. RajasthanPatrika (newspaper) called for entries for advertisements for a social
cause. The concept behind the advertisement was to stop child abuse.
The entry was selected within the top fifty and got published in theRajasthan Patrika concerned communicator book.
The Mumbai logo
CAG from The Times of India had held a contest for a logo
to be designed that captured the spirit of Mumbai. This entry was short-listed
among the top four logos and was awarded by the Governor of Mumbai.
Link Labs
The following logo was developed for an website providingweb space as well as web based solutions
Image Labs
The following logo was developed for a sister concern oflinklabs that provided interactive online solutions.
Client : Camlin
The following were pencil designs executed for Camlin’s new range.
Client : Onida
The following were designs developed for packaging and communication for Onida Mobile phones
Client : Playwin
The following were pieces of communication created forthe Lotto games for Playwin.
Client : Masterpieces
It is an exclusive showroom that sells handcrafted furniture. The following was a press advertisement for the same.
Pantaloons
Pantaloons is one of India’s largest retail outlets for fashion and lifestyle
products and accessories. I had the opportunity to work on their press
advertisements, hoarding campaigns, invites and brochures. Some of the
work executed for them remains in the slides that follow.
93.5 Red FM
The look and feel of the brand was very young and peppy which only
helped in reinforcing their communication strongly. The slides that follow
contain designs for a railway campaign, badges, kiosks and backlit signages.
August
The following are advertisements for a furnishings store called August, which appeared in leading fashion magazines like Vogue, Cosmopolitan
etc.
SOTC
The following brochure was used to market the 2007 Cricket World Cup.
Speculative pitches
Channel V
The following are design templates proposed for Channel V’s Indian website – www.vindia.com. The first set of creatives
have been made with Simpoo Sardar in mind who happens to have a very high recall value in the mind of the urban youth in India. Simpoo is a school teacher and so the pages of the site
have been designed keeping classrooms in mind.
The second set has been based on the property of ‘V in da genes’. Coming from the fact that V is an inherent aspect of one’s life being passed on from one generation to another.
Tilaknagar Breweries
The following was a campaign to promote the awareness to not drive under the influence of alcohol.
Golden Tobacco Company
In the wake of the ban on tobacco advertising the following surrogates were developed
1. Studz – Body piercing and junk jewellery
2. Rhythm – Earth music
Studz – Piercing and Junk Jewellery
Rhythm – Earth chants
Client : Zandu Kesari Jivan
The thought was to position the product as an anti- ageing formula.
Unpublished Work
National Geographic
This campaign was a set of four ads that was intended
to create awareness about the hazards of deforestation.
Fair & Lovely fairness cream
A series of 4 ads that substantiated the effectiveness of the fairness cream.
Gold’s Gym
A set of four posters that would be put up in bars.
The Ad Club of Mumbai
These were entries that were being developed for the Bombay Ad Club Awards.
The theme was - The exciting profession called advertising.
The entire look and feel of the ads were targeted at aping the film ‘Fight Club’.
International council to ban landmines
I happened to visit this site by accident and was amazed by the contents of
www.icbl.com. The site is dedicated to studying landmines worldwide.
I was totally inspired by what I read and decided to develop this piece
of communication in the form of posters.
SOCIAL AWARENESS ADVERTISEMENTS
Tel - 9833880902/ 022 26425515E-mail – [email protected]
Address – 703, Gulmohar apts, Gawand Baug,Pokhran rd. 2, Thane (W)-400610
