Misunderstood value proposition (mvp)
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Transcript of Misunderstood value proposition (mvp)
DISCLAIMER• Almost no children or small animals
were harmed during the production of
this presentation.
• Made entirely of recycled electrons
from sustainably maintained atoms.
• All unfair, opinionated generalizations
are mine and mine alone. Live with it!
Lots of issues and buzzwords
Design thinkingStorytelling
Lean / MVP“Awesome”“Intuitive”
AI / IoTPortfolios
MethodologiesCase studiesResearch
Lots of issues and buzzwords
Design thinkingStorytelling
Lean / MVP“Awesome”“Intuitive”
AI / IoTPortfolios
MethodologiesCase studiesResearch
Minimum
Viable
Product (or prototype, process…)
The least that needs to be made
Something that people will actually want
The “thing” itself
Minimum
Viable
Product
The least that needs to be made
Something that people will actually want
The “thing” itself
What’s the MVP of personal transportation?
If we assume this is for basic transportation first, and enjoyment second,
what are the elementary things a car needs?
Wheels, an engine, a steering mechanism, and controls to make it move and stop.
� Enough features to make it interesting now
� Enough future benefits to keep early adopters
� A feedback mechanism
Three attributes
� “Is the problem I think people have actually
shared by anyone other than me?”
� “Does the solution I am building actually solve
the problem I have validated?”
Two questions
� You’re not building a product; you’re eliciting
customer feedback:
� What are their expectations?
� Have I truly identified their “top tasks”?
One reason
Cool Geek!Cool Geek
IA UX
UI
IoT
Wireframes
AI
The Cloud
Content modeling
Waterfall
Scrum
AgileMVP
CMS
Lean SEO
Note to reader: Yes. We have to educate our clients.
But do we really want to do this during a pitch?
If we wanted our car fixed, would we really want the
mechanic to trot out and display his entire toolkit?
This is not transparency, it is confusing (and scary) to most clients.
Research EUR 0
Strategy EUR 0
IA (sitemap and wireframes) EUR 15k
Design (visual) EUR 10k
Development EUR 150k
CMS license (per year) EUR 20k
Content strategy EUR 0
New content EUR 0
SEO EUR 5k
____________
Total EUR 200k
Typical budget at a dev house
Research EUR 0
Strategy (creative pitch) EUR 30k
IA (sitemap and wireframes) EUR 5k
Design (visual and pasteups) EUR 30k
Development EUR 10k
CMS license (per year) EUR 0
Content strategy EUR 0
New content EUR 15k
SEO EUR 0
____________
Total EUR 85k
Typical budget at an ad agency
� We provide context for content
� If “content is king” “context” is the kingdom!
What does an IA do?
� What are the business goals?
� What are the users’ goals?
� How can I help both groups achieve these goals?
Three questions to ask yourself
� Conduct a competitive analysis
� Check out the analytics
� Talk to some actual users
Three things to do (research)
� What tasks are users currently struggling with?
� What are the 10 essential content pages?
� What are the relevant success metrics?
Three things to do (thinking)
Let’s talk about the IA of microwave ovens…
(what follows is a couple of goofy examples
about home appliances)
� Do your research
� Identify and verify the top tasks
� Solve them!
� Encourage feedback
� Embrace true MVP practices
Recipe for success
Two final questions:
How often have you seen
an MVP approach succeed?
It the MVP concept
actually as useful as it
sounds?
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
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Twitter: @elreiss
www.fatdux.com
Eric Reiss can (usually) be found at: