Mission To present entertainment that helps young people become better human beings – by changing...
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![Page 1: Mission To present entertainment that helps young people become better human beings – by changing the world; by making important positive, lasting, broad,](https://reader035.fdocuments.net/reader035/viewer/2022070411/56649cc55503460f9498f807/html5/thumbnails/1.jpg)
Mission
• To present entertainment that helps young people become better human beings – by changing the world; by making important
positive, lasting, broad, global social changes• To support mission– by producing entertainment that makes a
difference in the lives of young people.• Multi-platform delivery of meaningful content
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Meaningful Content
•Secret Life of Words•Mighty Joe Young•North Country•American Blackout•Amazing Grace•Paradise Now•Shut Up & Sing
•Sweet Mother Tour•An Inconvenient Truth•Bulworth•The Daily Show•Fast Food Nation•Half Nelson•Girl in the Café
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Objectives: by 2010
• Create the premier brand for socially relevant films & music
• Develop or produce 10 films per year• Develop or sponsor 10 albums per year• Produce 1 TV series per year• Produce 100 webisodes concurrently• Net $10M
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Scope of SLEEntertainment
Entertainment
Entertain
Entertain
Art
Media
Educate
Activate
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Scope of SLEProfessional
Stars
Repeatable
Congregate
Participate
Amateur
Real people
Unique
Isolate
Observe
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Scope of SLE
Art
Head
Emotion
Craft
Body
Intellect
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Scope of SLECraft Enter
tainment Enter
tainment
Entertain
Activate
Repeatabl
e
Observe
Profession
al
Congregate
Mental
EmotionsArt
Art
Media
Educate
Educate
Unique
Participate
Amateur
Isolate
Physical
IntellectIN
•Films•Television•Music•Dance•Theater•Live performance•Web television•Multimedia + Live events•Circus
OUT•Sports
•Games
•RPG
•Home video
•2D or 3D visual art
•Books
•Educational media
•Video games
•Comic books
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Our Audience
US teen boys
US young adults
Global young adults US teen girls
Global Youth
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Strategy: Content Development
• Participant Productions model– Develop in-house with outside collaborators– Star-driven– Meaningful content both fiction & non-fiction– Distribution through major channels
• Co-branded model– Partner to promote externally-produced content
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Strategy: Entertainment 2.0
• What is Entertainment 2.0– Agile– Participatory– On demand– Searchable– Simultaneous mult-platform– Mashups– Viewer-influenced stories
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Strategy: Cross-Platform Brand Penetration
• Content available across all SL platforms– Original venues– SL Metaverse– SL Lounges / Discovernauts– Licensed merchandise– SL Sports– SL Games– SL House parties/ Action Centers– SL marches, events, rallies, mobilizations– SL Educational media
• Challenge youth to excel
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Strategy: Revenue
• Portfolio of products– Balance risk
• Cross-merchandise with other SL Divisions• Focus on revenue from sale of content• Secondary revenue streams
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Focus of Media Projects
By youth•Young writers & directors
About youth•Stories about young people For youth
•Messages targeted at young people, even though the performers may be adults
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Matrix of ProductsFictional Non-fiction Participatory
Big Screen Experimental Documentary
Little Screen Narrative Reality TV
Mobile Screen Flexible Mobile doc
3rd Screen Flexible Concert video
Face-to-Face Live + FilmFilm + ArtLive + ArtMusic + TheaterSpoken Word
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Consumer spending
• Size of total market• Spend by segment• Spend by product type
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Revenue Streams
• Sale of content-primary distribution• Sale of content-ancillary distribution• Participatory revenue• Advertising & placement• Licensing• Cross-merchandising with other SL platforms
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Revenue Streams: Sale of Content through Primary Distribution Channel
• Film box office, US & International• Original network (or cable) broadcast• Original webcast access fees• Performance tickets, US & International
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Revenue Streams: Sale of Content through Ancillary Distribution Channels
• DVD• CD• Memory sticks• Download• Network & cable re-sale• Subsidiary markets
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Revenue Streams: Participatory Revenue
• Text to vote• Online participation fee• Real-world participation fee• Competitions• License to mashup (on SL Metaverse)
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Revenue Streams: Advertising & Placement. “Campaign Placement”
• Web CPM • Web graphic ads• Mailers• Film product placement • Musician/performer logo wear • Musician /performer endorsements – Presupposes star value– Television– Billboards– Radio
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Revenue Streams: Licensing
• Presupposes stars or franchises• Toys• Action figures• Games• Lunchboxes• Clothing & accessories• Cell phone accessories• Pet accessories• Recycling tools-can smashers, sorters
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Partners
• Current TV• Participant Productions• See Jane• NAMAC• Etc.