MISSION STATEMENT - Harpers Bazaar Media · PDF fileMISSION STATEMENT A magazine doesn’t...

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

MISSION STATEMENT

A magazine doesn’t last 151 years by standing still.

It endures by continually reinventing itself, always striving to

delight, inform, and inspire its readers.

That is the story of Harper’s BAZAAR.

We are fashion.

Both a visual muse and an unrivaled source of ownable style,

we turn the unexpected into the coveted.

As we have since 1867.


邮发代号：2-701SSN 1673-082I 8

5324/GO-CN11

总第三百六十四期

JUNE

2015

六月号上

JUNE 62015

高圆圆没有明天的人才怕今天犯错

克劳迪娅·希弗《王牌特工》背后的女人

入“圈”必修课

部必看时尚电影15

父亲节专辑

时尚圈爸爸聚会个潮爸新定义13

时装珠宝美妆艺术爱情音乐美食

人生尽欢不可少

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ИЩИТЕ ЖЕНЩИНУ

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A GLOBAL BRAND32 international editions, 50 countries, in 21 languages, over 11 million readers, and over 2 million issues sold each month.

Arabia

Argentina

Australia

Brazil

Bulgaria

Chile

China

Czech Republic

Germany

Greece

Hong Kong

India

Indonesia

Japan

Kazakhstan

Korea

Malaysia

Mexico

Netherlands

Poland

Romania

Russia

Serbia

Singapore

Spain

Taiwan

Thailand

Turkey

Ukraine

United Kingdom

United States

Vietnam


2018 EDITORIAL CALENDAR

ISSUE CLOSING DATE ON-SALE DATE

FEBRUARY BAZAAR Loves December 1, 2017 January 23, 2018

MARCH The Spring Fashion Issue Carine Roitfeld Portfolio

January 2 February 20

APRIL Fabulous at Every Age February 1 March 27

MAY The Beauty Issue Carine Roitfeld Portfolio: The Beauty

March 1 April 24

JUNE/JULY The First of Fall April 2 May 22

AUGUST The Personal Style Issue June 1 July 24

SEPTEMBER The Fall Fashion Issue Carine Roitfeld Portfolio: The Icons

June 29 August 21

OCTOBER BAZAAR Business July 31 September 25

NOVEMBER The Daring Issue August 31 October 23

DECEMBER/ JANUARY

The Luxury Issue October 1 November 20

Editorial and Paging Are Subject to Change.


THE BAZAAR WOMANDelivering affluent, educated, professional women.

Source: IPSOS Affluent Survey Fall 2016, Base: Adults *Net Worth: HH Financial Accounts including Real Estate

18–34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 .7%

35–54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 .7%

55+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 .5%

Median Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 .2

Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 .6

HHI $150,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 .2%

HHI $200,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 .4%

HHI $250,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 .3%

Median Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160,768

Average Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250,305

Married or Partnered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 .5%

Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 .5%

Any College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 .4%

Graduated College+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 .8%

Postgraduate Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 .2%

Employed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 .3%

Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 .2%

Top Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 .4%

Live in A County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 .9%

Live in A or B County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 .9%

Median Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . . $527,183

Average Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . $693,957

Median Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $918,316

Average Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,625,462

%COMP


CIRCULATION UPDATE

Source: AAM Statements December 31, 2016 and December 31, 2015 . Note: Increased rate base to 750,000 in 2016.

TOTAL CIRCULATION 761,819

Total Paid & Verified Subscriptions 683,095 89 .7%

Total Paid Subscriptions (Print) 626,479 82 .2%

Total Paid Subscriptions (Digital) 25,981 3 .4%

Total Verified Subscriptions 30,635 4 .0%

Single Copy Sales 78,724 10 .3%

Print 78,000 10 .2%

Digital 724 0 .1%

Rate Base 750,000

% Above Rate Base 1 .6%

2H 2016 % OF TOTAL

2H 2015 % OF TOTAL


Total Paid & Verified Subscriptions 638,974 85 .2%

Total Paid Subscriptions (Print) 590,119 78 .7%

Total Paid Subscriptions (Digital) 16,291 2 .2%

Total Verified Subscriptions 32,564 4 .3%

Single Copy Sales 110,745 14 .8%

Print 90,000 12 .0%

Digital 20,745 2 .8%

Rate Base 725,000

% Above Rate Base 3 .4%


REACHING AMERICA'S TOP MARKETSHARPER’S BAZAAR circulation is concentrated in the leading retail markets.

DESIGNATED MARKET AREA TOTAL CIRCULATION

1 . NEW YORK 79,316

2 . LOS ANGELES 53,312

3 . CHICAGO 23,797

4 . SAN FRANCISCO/OAKLAND/SAN JOSE 21,190

5 . PHILADELPHIA 19,871

6 . WASHINGTON, DC 18,103

7 . HOUSTON 16,385

8 . BOSTON 15,686

9 . DALLAS/FT . WORTH 14,911

10 . ATLANTA 14,516


Source: AAM DMA Report. Based on March 2016 issue.


2018 ADVERTISING RATESGeneral display rates (effective with February 2018 issue)*

RATE BASE 750,000 Standard rates for all colorations

PAGE $168,345

2/3 PAGE $129,715

1/2 PAGE $117,840

1/3 PAGE $88,890

COVER 2 $210,435

2ND 2ND COVER $210,435

COVER Z GATE $420,860

COVER 3 $185,175

COVER 4 $218,845

*All rates are gross before agency commission. Maximum cover discount is 25%.


2018 CLOSING & ON-SALE DATES

ISSUE SPACE & MATERIAL CLOSING DATE

SUPPLIED INSERTS DUE AT PLANT

ON-SALE DATE

FEBRUARY December 1, 2017 December 19, 2016 January 23, 2018

MARCH January 2 January 16, 2017 February 20

APRIL February 1 February 21 March 27

MAY March 1 March 21 April 24

JUNE/JULY April 2 April 18 May 22

AUGUST June 1 June 20 July 24

SEPTEMBER June 29 July 18 August 21

OCTOBER July 31 August 22 September 25

NOVEMBER August 31 September 19 October 23

DECEMBER/ JANUARY October 1 October 17 November 20

All dates are subject to change. Extensions for advertising materials are available only upon request. Please notify your sales representative if you require an extension. Scent strips close 1st of the month, 5 months prior to issue date. Premium positions and covers close 1st of the month, 3 months prior to issue date. All scheduled premium position and cover advertisers may be moved for multiple-page high-impact units.


2018 MATERIAL REQUIREMENTS

CirculationMember AAM, published 10X per year Rate Base: 750,000

Cancellation DatesAll advertising pages are non-cancellable after issue closing date. Orders for covers, supplied cards, and franchise positions are non-cancellable 60 days prior to issue closing date.

Commissions and Terms15% commission to recognized advertising agencies. Invoice/billing rendered 25th of month prior to issue. Payment net 30 days and in U.S. currency. All frequency discounts apply to space run within a 12-month period.

InsertsAdvertising inserts contribute to frequency discounts but do not earn discounts. Insert prices supplied on request.

IssuanceHarper’s BAZAAR is published 10X per year, with combined June/July and December/January issues.

Submissions InstructionsSubmit your ads electronically via the HEARST AD GATEWAY. Go to http://ads.hearst.com to access the Ad Submission Portal.

Printing Process: Offset

Binding Process: Perfect Bound

Magazine Trim Size: 8 7/8” x 10 7/8”

Supplied Inserts9 1/8” x 11 1/8” All inserts jog to foot.

Digital Ad SpecificationsHearst Magazines utilizes Virtual Proofing technology at all monthly publication print facilities. Hard copy guidance is no longer required. For complete advertising specifications, and to submit your ads electronically, go to http://ads.hearst.com. For further information, please call Karen Nazario, 212.450.7008, or Harry Yee, 212.450.0981.

SIZE BLEED (w" x h") TRIM LIVE/NON-BLEED

SPREAD 18" x 11 1/8" 17 3/4" x 10 7/8" 17 1/4" x 10 3/8"

PAGE 9 1/8" x 11 1/8" 8 7/8" x 10 7/8" 8 3/8" x 10 3/8"

2/3 VERTICAL 6" x 11 1/8" 5 3/4" x 10 7/8" 5 1/4" x 10 3/8"

1/2 HORIZONTAL 9 1/8" x 5 1/2" 8 7/8" x 5 1/4" 8 3/8" x 4 3/4"

1/2 VERTICAL 4 1/2" x 11 1/8" 4 1/4" x 10 7/8" 3 3/4" x 10 3/8"

1/3 VERTICAL 3" x 11 1/8" 2 3/4" x 10 7/8" 2 1/4" x 10 3/8"


2018 ADVERTISING TERMS & CONDITIONS

1 . Harper’s BAZAAR, published by Hearst Communications, Inc ., Hearst Magazines Division (“Publisher”), will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card . All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder .

2 . Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted . If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to Harper’s BAZAAR without the prior written permission of the Publisher .

3 . Short rates: Advertisers will be short-rated if the space upon which billings have been based is not used within the 12–month contract period .

4 . Agency commission: 15% to recognized agencies . Bills are rendered on publication date . Payment in U .S . currency required . Net due 30 days from invoice date . Interest will be charged at rate of 1 .5% per month or, if less, the maximum lawful interest rate, on past-due invoices . New Advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion .

5 . The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice .

6 . Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein) . Orders containing incorrect rates may be accepted and, if accepted, charged at regular rates . Such errors will be regarded as only clerical .

7 . All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box .

8 . Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions .

9 . Advertisements in other-than-standard sizes are subject to Publisher’s approval .

10 . Harper’s BAZAAR is a member of the Alliance for Audited Media (AAM) . Harper’s BAZAAR reports its total circulation on an issue-by-issue basis, which is audited by AAM . Harper's BAZAAR does not guarantee circulation to regional advertisers,

and regional circulations reported to AAM are used only as a basis for determining rates . For newsstand distribution purposes, a 5% margin must be allowed for regional circulations .

11 . Rates, conditions, and space units are subject to change without notice . Any discounts are applicable during the period in which they are earned . Any and all rebates from earned discount adjustments must be taken by the Advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired .

12 . Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s) . So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way . 13 . Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension . All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date .

14 . Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability .

15 . No rebate will be allowed for insertion of wrong key numbers .

16 . The Advertiser agrees that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may be held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits .

17 . The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights, or otherwise unlawful . As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage, and expense of whatsoever nature (“Losses”) arising out of copying, printing, or publishing such advertisement (“Claims”) . In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution, and/or other promotional elements


2018 ADVERTISING TERMS & CONDITIONS (continued)

that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use, or distribution of any materials, products (including prizes), or services related to all such promotional elements provided by the Advertiser including, without limitation, those arising from any Claims .

18 . The Advertiser agrees to indemnify and save harmless Publisher from all loss, damage, and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States, or any of the states or subdivisions thereof .

19 . All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing Harper’s BAZAAR . 20 . All advertisements must be clearly identified by the trademark or signature of the Advertiser .

21 . Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter .

22 . Cancellations must be in writing . Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside

cover pages and for all inside pages, prior to the advertising closing date . Thereafter, orders may not be cancelled or changed by the Advertiser without the acknowledgement and acceptance of Publisher . If orders are not cancelled on time, the Advertiser agrees that it will be responsible for the cost of such cancelled advertisements .

23 . A copy of any proposed insert must be submitted to Publisher prior to printing of the insert . In no event shall Publisher be responsible for any errors or omissions in or the production quality of any furnished insert .

24 . The Advertiser agrees to reimburse Publisher for its attorney’s costs and fees in collecting any unpaid billings for advertisements .

25 . The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties .

26 . All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein . Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts .


PRESTIGE ADVERTISERS

AAkrisAlberta FerrettiAlexander McQueenAudemars Piguet

BBalenciagaBallyBalmainBaume & Mercier Bergdorf GoodmanBlumarineBottega VenetaBrunello CucinelliBulgariBurberry

C CadillacCalvin KleinCarolina HerreraCartierCélineChanelChloéChopardChristian Dior Coach

DDavid YurmanDolce & GabbanaDonna Karan

E EresErmanno ScervinoEscadaEtro

F FendiFurla

GGiorgio ArmaniGiuseppe ZanottiGivenchy Gucci

HHarry WinstonHermèsHugo Boss

J Jaeger-LeCoultre Jil SanderJimmy ChooJohn Hardy

K Kenzo

L La Perla LanvinLes CopainsLexusLongchampLouis Vuitton

M Marc JacobsMarco BicegoMax MaraMCMMichael KorsMissoniMiu MiuMonclerMoschinoMovado

N Nancy GonzalezNeiman Marcus

P Patek PhilippePhillip LimPradaProenza Schouler

R Ralph LaurenRoberto Cavalli

S Saint Laurent Saks Fifth AvenueSalvatore FerragamoSergio RossiSonia RykielStella McCartneyStuart Weitzman Swarovski

T TacoriTag HeuerTiffany & Co .Tod'sTom Ford

VValentinoVan Cleef & ArpelsVera WangVersace

Y Yves Salomon

Z Zadig & Voltaire

Source: PIB Full Year 2016

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATIONSource: PIB Full Year 2016

FASHION & RETAIL ADVERTISERS

AA Testoni Adriano GoldschmiedAkrisAlberta FerrettiAldoAlexander McQueenAmazon .comAnne KleinAquataliaArmaniAttilio Giusti LeombruniAvant Toi

BBal Harbour ShopsBalenciagaBallyBalmainBanana RepublicBaslerBergdorf GoodmanBloomingdale'sBlumarineBottega VenetaBrahminBrunello CucinelliBruno MagliBurberry

CCalvin KleinCamperCarolina HerreraCeCe CélineChanelChico'sChloéChristian DiorCoach

DDanskin Dillard'sDolce & GabbanaDonna KaranDooney & Bourke

EEileen FisherEresErmanno ScervinoEscadaEtro

FFabiana FilippiFendiFossilFryeFurla

GGiuseppe ZanottiGivenchyGolden GooseGottexGucciGuess

HHermésHernoHugo Boss

JJ BrandJ CrewJ . JillJil SanderJimmy ChooJordache

KKarl Lagerfeld Kate SpadeKenneth ColeKenzoKimora Lee SimmonsKit & AceKohl's

L La PerlaLands' End LanvinLaundry By Shelli Segal Leon MaxLes CopainsLilly PulitzerLisette LLongchampLord & TaylorLouis VuittonLouise Et Cie

M MajeMarc Fisher FootwearMarc JacobsMarciano MaxMaraMichael KorsMillyMissoniMiu MiuMonclerMoschino

N Nancy GonzalezNatoriNeiman Marcus Nic + ZoeNicole MillerNordstrom NYDJ

OOutnet .com

PPeutereyPhillip LimPikolinosPologeorgisPradaProenza Schouler

RRalph LaurenRoberto Cavalli

S Saga Furs Of Scandinavia Saint LaurentSaks Fifth Avenue Salvatore FerragamoSam Edelman SandroSantoniSergio RossiSimon Malls Sonia Rykiel Stella McCartneyStuart WeitzmanSunglass Hut

T TalbotsTeri JonTod'sTom FordTommy BahamaTommy Hilfiger

UUniqlo

V ValentinoVera BradleyVera WangVersaceVince Camuto

WWacoalWestfield Malls

YYooxYves Salomon

ZZadig & Voltaire

#1 .State


AAlbertosAlwand VahanAudemars Piguet

BBaume & MercierBuccellatiBulgari

C CartierChanelChopardChristian DiorCoachCrivelli

DDavid WebbDavid YurmanDe Beers

EEffy

FFabergéF .P . Journe

GGabriel & CoGemfieldsGucciGURHAN

HHarry WinstonHearts On FireHenri Daussi

J Jack KelegeJaeger-LeCoultreJB StarJohn HardyJudith Ripka

L LagosLe Vian

M Marco BicegoMartin KatzMessikaMichele WatchesMonica Rich KosannMovado

NNestNirav Modi

P PandoraPatek PhilippePiaget

R Richard MilleRoberto Coin

S Simon GSparkSwarovskiSylvie Collection

T TacoriTAG HeuerTamara ComolliTiffany & Co .TOUS

VVan Cleef & Arpels


JEWELRY & WATCH ADVERTISERS


AAcqua Di ParmaAlgenistAlwaysAmoreArmani BeautyArmani FragranceAveeno

BBond No 9 FragranceBottega Veneta FragranceBurberry Beauty

C Calvin Klein FragranceChanel BeautyChanel FragranceChantecaille BeautyChantecaille FragranceChloé FragranceClairolClarisonicClé De PeauCliniqueColgateCoverGirlCrest

DDior BeautéDolce & Gabbana FragrancesDonna Karan FragranceDr . BrandtDyson

E

Elizabeth ArdenEssieEstée LauderExuviance

FFiera

GGivenchy BeautyGucci Fragrances

H Hermès Fragrance

J Jane IredaleJo Malone

L L’Oréal ParisLa MerLa PrairieLancômeLaura MercierLouis Vuitton Fragrance

M M .A .C . CosmeticsMarc Jacobs BeautyMaybelline New YorkMichael Kors FragranceMoroccanoil

N NARSNeutrogenaNexxusNorell

OOGXOlay OPI

P Pantene Perricone MDPeter Thomas RothPhysicians FormulaPrada Fragrances

R Rusk

S Sephora ShiseidoSK-IIStriVectin

T Thierry Mugler FragranceTom FordTRESemméTria Beauty

UUrban Decay

VViktor + Rolf Fragrance

YYSL Beauty

ZZoya


BEAUTY, FRAGRANCE & HBA ADVERTISERS

MISSION STATEMENT - Harpers Bazaar Media · PDF fileMISSION STATEMENT A magazine doesn’t...

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