Mission Possible: Social Media Success

BUSINESS EMPOWERMENT NETWORKING SERIES

SOCIAL MEDIA SUCCESS

SOCIAL MEDIA SUCCESS

• Using Social Media to Promote Your Business Bill Grunau, @own_your_future

• Creating a Great Facebook Page Terence Sheperd, @

• Tweet Up Your Profits

• Marvin Dejean, @MDejean

Tweet Up Your Profits

Micro Blogging

Real Time Communication ToolTwitter is a combination of these various forms of communication.

140 characters or less

shared links to

interesting content on the web,

conversations around hot topics (using hashtags), photos, videos, music,

real-time accounts from people who are in the midst of a newsworthy event, crisis, or natural disaster.

10 Twitter Best Practices for Brands

Do your research before engaging customers

Know how your customers use Twitter.

Twitter Search

Use Twitter Search to find out what is being said about your company, your brand, your industry and even

the competition


Determine organizational goals

Know The Ultimate Goal

Customer Service

Sell Products

Provide Information on your industry

Strengthen existing relationships

Entice Prospects


Utilize either a branded or personal profile


Build your Twitter equity and credibility

You won’t succeed in building your Twitter equity by pushing out one way marketing messages about your product

Follow the 80/20 Rule

80 percent of my tweets are conversational and personal,

20 percent are about the company


5. Track metrics and conversation trends


One metric you absolutely must track: how much money Twitter has saved your brand. How many

issues did you solve, leads did you create, and dollars did you save through Twitter engagement versus

traditional resources?


• 6. Don’t go overboard; less structure is better

Planning, training, coordination and integration with social tools is imperative — just don’t go overboard

and create a social media policy that is too restrictive.


7. Listen and observe before engaging


8. Be authentic & believable

you and your brand need to be believable. This means spending time listening to your community, observing it, and learning

about the dynamics of that community.


• 9. Track, measure, and iterate

The great thing about the social web is that it’s not difficult to track the results of Twitter engagement,


• 10. Don’t just strategize: execute!

By spending too much time trying to think of the best strategy, you are going to miss priceless

opportunities to fix problems, answer questions, and create brand affinity with customers.

With Twitter your mantra should be: just get out there and try it.

What is Your Twitter IQ

• Are we using Twitter to help boost our site traffic?

• Are we using Twitter to improve our search rankings?

• Are we tapping Twitter to sell seasonal merchandise and excess inventory?

• Are we using Twitter as a focus group environment?

• Are we using Twitter to its fullest potential?

• Are new clients finding me though Twitter?

The Twitter Road Map• Instead of answering the question, “What are you doing?”, answer

the question, “What has your attention?”

• Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.

• When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.

• Ask questions. Twitter is GREAT for getting opinions.

• Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.

The Twitter Road Map• Tweet about other people’s stuff. Again, doesn’t directly impact your

business, but makes us feel like you’re not “that guy.”

• When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.

• Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.

• Don’t toot your own horn too much.

• Promote the heck out of others, too.

The Twitter Road Map• You don’t have to read every tweet.• You don’t have to reply to every @ tweet directed to you (try to

reply to some, but don’t feel guilty).• Use direct messages for 1-to-1 conversations if you feel there’s no

value to Twitter at large to hear the conversation • Use services like Twitter Search to make sure you see if someone’s

talking about you. Try to participate where it makes sense.• 3rd party clients like Tweetdeck and Twhirl make it a lot easier to

manage Twitter.• Learn quickly to use the URL shortening tools like TinyURL and all

the variants. It helps tidy up your tweets.• Commenting on others’ tweets, and retweeting what others have

posted is a great way to build community.

Marvin Dejean, CEO Markcom Industries, Inc. 11046 NW 34th Manor Coral Springs, FL 33065 P:(954) 254-9030 E:[email protected] W:www.marvindejean.com Twitter:@MDejean Facebook:Facebook.com/marvindejean Linkedin:Marvin Dejean

Mission Possible: Social Media Success

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