Mission hills1.4
Transcript of Mission hills1.4
Agenda
• Company Profile • Business Scope & Milestones • Mission Hills Highlight
-Mission Hills Centreville (Shen Zhen)-Mission Hills (Haikou) -Mission Hills Lan Kwai Fong (HaiKou)-Movie Theme Town “Feng Xiao Gang” (Haikou)
• Mission Hills Partnership & Business Model• CEO Vision and Business Direction
Company Profile
Name :Mission Hills Group (骏豪集团)(Jun Hao Group)Type : Private Company Founded : 1992 (1992-2013) 21 years Founder :Dr. David Chu (朱树豪)
Born 1950 (Guangdong) Aged 62 (10 August 2011 passed away)
He was claimed as the “Father of golf in China”Chairman & CEO : Dr. Ken Chu(朱鼎健)(Son)(aged 38)Revenue Source :Golf Complex Comprehensive Tourism Service (resort ,spa, hotel etc.)Real Estate
Vision To be a leading world-class brand and a pioneer in the global leisureand tourism industry.
Mission Our mission is to advance with time and inspire happy, healthy andharmonious lifestyles and experiences for ALL.
Dr. David Chu
Dr. Ken Chu(Son)
Business Scope
Golf :The world's largest golf club according to the Guinness
World Records 2004 ( 180 hole) and with12 courses designed by some of the biggest names in the sport
Hotel :China's only five-star resort integrated into a golf complex
Commercial : The largest golf galleria in Asia that has gathered the many current top golf brands in the world
Meeting :World-class facilities ideal for hosting small to large scale events, such as banquets, weddings, meetings, seminars
Mineral Spring (Haikou Only) & SpaFirst-class facilities that combine treatment with leisure and pleasure where wellness and life begins
Residential : Mission Hills is a world leader in the premier property market, and a showcase of the unsurpassed lifestyle in China.
Haikou
Dongguan
Shenzhen
“Tailor made family vacation at a Recreation Paradise “
1.Mission hills Shenzhen Highlight - Over 20 square kilometer golf complex features- Golf courses designed by golf's greatest legends and architect- MISSION HILLS CENTREVILLE (celebrating 20 th year anniversary)
2.Mission Hills Dong Guan Highlight -20 square kilometer golf complex-Mission Hills Galleria Dong Guan (Golf Equipment shopping center )
3.Mission Hills Haikou Highlight -Mission Hills 10 world class golf course -Mineral Spring (The biggest volcanic rock mineral hot spring in Asia)- Feng Xiao Gang Movie- theme Town -Mission Hills.Lan Kwai Fong : Entertainment and Shopping complex ,A joint venture between 2 group (under developing)
Company Milestones
1992-2002 2002 - 2012 2012 - 2022
The First Decade of Mission Hills: From Birth to World’s No.1 biggest guiness book of golf course
The Second Decade of Mission Hills: From Golf to a Diversified Leisure Industry
The Next Decade of Mission Hills: Footed China for Internationalization
Mission Hills Centreville (Shenzhen)
Mission Hills Centreville is a large 5 billion RMB (US$793 million) new development located next to the golf courses in Shenzhen
a HOPSCA project, meaning Hotel, Offices, Parks, Shopping, Convention and Apartment complex. Built on an area of 500,000 m²
Started Project :2011 October Estimated Completion: End of 2013
Video Link
Celebrating its 20th anniversary in 2012
Cover 500,000 square meters
Retails • MH Mall, a high end shopping center • Cinemas and IMAX Seven-screen, 1,000-seat• Children’s play area• Home decoration megastores• Brunswick bowling center• Luxury spa and KTV Club• Ice Castle International Ice Skating Training
Center
Non-Retails • High-end apartments• Auto exhibition center• 3 internationally-renowned hotels (JW
Marriott, Hard rock hotel ,Ritz Carlton)
Mission Hills Haikou
“Haikou is the ultimate destination for visitors
seeking world-class sports, entertainment and wellness facilities “
“The Largest Mineral Springs
in Asia”
HaiKou location (海口)
Location : Nandujiang No.1 Bridge, Meilan, Haikou, Hainan, China, 571155Population 2 Million
Haikou Townscape Highlight
Unique volcanic landforms pollution-
free air city
Ancient city structures combine
with new urban architecture
Top tourist destination by 2020
and the place for people retirement
Mission Hills Lan Kwai Fong
Dr. Allan Zeman, Chairman of Hong Kong’s Lan Kwai Fong GroupConcept :A Whole in One
(Golf ,Spa, Spring ,Shopping ,Entertainment wine & dine, Hainan ,Culture )
http://www.missionhillslkf.com
Business Model
Invested 0.9 billion RMB (49%) Invested 1.1 billion RMB (51%)
50:50 Share Profit
Shopping, Restaurant, Entertainment part
Golf, Leisure and Hotel
Mission Hills Lan Kwai Fong Project Progression
Sep 2012 Oct 2012 Nov 2012 Nov 2012
Hard Rock Hotels in Mission Hills
Construction for Mission Hills Ritz
Carlton and Renaissance hotel begins
First Media Tourin”MissionHills Lan Kwai
Fong “
Signing ceremony between
Mission Hills Lan Kwai Fong
Two Hard Rock Hotels in Shenzhen and Haikou, targeted to open in 2015 in collaboration with Mission Hills Group
Mission Hills Partnership
Mission Hills strategic partner with Dorian Ho Bridalto provide the “one-stop customized high-ranking wedding service”
Dorian Hois a Chinese fashion designer, and his label, Doriano, is very popular in China and internationally.
.
Movie Theme Town A new ground breaking movie themed venture
3 major players from China ’s leisure and entertainment industries came together to
announce a new, ground-breaking film-themed commercial venture - Mission Hills ,
Huayi Brothers , Feng Xiao Gang Movie-Themed Town.
Business Model Set up a new company with investment for “ 200 million RMB “
Feng Xiao Gang (As Feng Xiao Gang
Entertainment Studio)
Hold Share 60 % Hold Share 35%Hold share 5 %
“ Mission Hills Ma Xiao Gang Movie Town “
Feng Xiao Gang 冯小刚
Name : Feng Xiao Gang
(เฝิง เสียวกัง)
Birthdate :17 March 1958Career:-Movie Director-Actor-Screenwriter His Remarkable Film :-A world without thieves(จอมโจรหัวใจไม่ลวงรัก)
-Let the bullet fly (730 miillion RMB China box office)
-If you are the one
Present CEO : Dr. Ken Chu
“ Wealth 30,000 million RMB “
“ Ranked in Chinese Oversea Richest list no. 3 rd”
(2012 )Resources : http://www.takungpao.com/paper/content/2012-05/24/content_228690.htm
Apart from sport business and leisure industry ,cooperating with international partnership , rolling with
partnership is his strategy vision
“Embrace international brand to join in our
group and cooperate with new partner “
“Mission Hills has been the major driving force behind
the sports and leisure industry in China.”
“Driving a Mission hills ‘s brand to
international scale “
Mission Hills event & activities 2012 Mission Hills Golf Series Junior Tour
2013 World Lady Championship
Dr. David Chu had been a chairman of 2 company (registered in Hongkok Stock )
Hsin Chong (Stock Code: 0404.HK) is one of the most reputable construction groups in Asia. Listed on the Hong Kong Stock Exchange in 1991
Synergis :(Stock Code: 2340.HK )is asset management services in Hong Kong and Chinese mainland.
http://www.synergis.com.hk http://www.hsinchong.comSource :http://baike.baidu.com/view/1537733.htm