Missie LindseyMarketing Coordinator

Southern United States Trade Association

Danielle ViguerieMarketing Director

Total U.S. Exports and Imports of Food and Agriculture

Valu

e in

Mill

ions

Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data

U.S. Agricultural Trade Totals For August 2015

Exports: $9,560,947,968.00Imports: $9,053,788,501.00

Trade Balance: $507,159,467.00

U.S. Exports 2010-2014

Value in Thousands

Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data

South Carolina Consumer-Oriented Exports 2014More than $520 Million

Product Type – Top Ten Country – Top Ten

1. Canada2. China3. Korea, South4. Hong Kong5. Angola6. Russia7. Mexico8. Indonesia9. Chile10. Nigeria

1. Poultry Meat & Prods. (ex. eggs)2. Prepared Foods3. Dog & Cat Food4. Pork & Pork Products5. Condiments & Sauces6. Dairy Products7. Tree Nuts8. Beef & Beef Products9. Processed Fruit10. Fresh Fruit

5

0

200

400

600

800

1000

1990 1994 1998 2002 2006 2010 2014 2018

Foreign households w/real PPP incomes greater than $20,000 a year

“Middle Class” Outside the U.S. Expected to Double by 2020 – To 1 Billion Households

Worldwide food consumption will be impacted

Developing countries

Developed countries (ex US)

Middle class in developing countries projected to increase 104% by 2020 vs. just 9% in developed countries in 2009

Source: Global Insight’s Global Consumer Markets data as analyzed by OGA

Global market trends and forecasts

•95% of the World’s consumers are outside of the U.S., yet only one in 100 companies export

•Total U.S. ag exports up 50% since 2009

•Long term: World population is projected to increase 32% to 9.1 billion by 2050

Eligibility Requirements:• Must be promoting a brand• Headquartered in SUSTA region• Small by SBA standards• Product at least 50% U.S. agriculture content• Origin statement on product. Ex: “Made in USA”• Annual Sales Requirement

www.susta.org

SUSTA RegionAL – Alabama AR – Arkansas FL – Florida GA – Georgia KY – Kentucky MD – Maryland NC – North Carolina PR – Puerto Rico SC – South CarolinaTN - TennesseeVA – Virginia WV – West Virginia

Market Access Programs:

• International Marketing Program– Trade Shows & Trade Missions

• Brand Promotion – 50% Reimbursement

www.susta.org

International Marketing ProgramInternational Trade Shows Why Are Trade Shows Beneficial?

– To see and meet with existing buyers/distributors

– To identify new prospects – Gain market intelligence and – See what competitors are doing.

www.susta.org

SUSTA Pavilion at Seoul Food & Hotel

International Marketing Program

Inbound & Outbound Trade Missions

www.susta.org

Ex: Caribbean-Central American Inbound Trade Mission to Miami

International Marketing Program

www.susta.org

www.susta.org/events

. www.susta.org

Getting startedwww.susta.org

1) Sign into MySUSTA to access 2016 Pre-qualification

2) Complete 2 page Pre-qualification form

3) Once determined eligible, you can register for 2016 events on a per event basis

. www.susta.org

Brand Promotion

50% reimbursement marketing expenses

togrow

your brand internationally

www.susta.org

Brand PromotionEligible Expenses

• Advertising• Printed Sales Materials• Direct Mailing to Foreign Buyers• Public Relations- Press Kits• Website development• Freight• Packaging/Label Changes• In Store Demonstrations and Food

Service Promotions • In Store Displays

• Exhibition at International Trade Shows & Approved U.S. Trade Shows

• International Trade Seminars Sponsored by Company

• International Trade Missions • Travel Expenses • Part-Time Contractors for trade

seminars and trade shows• Promotional Give Away Items

www.susta.org

Brand PromotionFirst step:•Company develops international marketing strategy

www.susta.org

Apply Annually for Brand

Promotion

* Application includes a

marketing plan per country.

(limit 10 countries)

* 5 year graduation rule per country

Maximum reimbursement: $300,000Minimum reimbursement: $2,500

www.susta.org

Brand Promotion

*Company pays SUSTA 6% administrative fee on reimbursement amount.

Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee

Next steps:• Conduct marketing

activity• Collect required

documentation

• Submit expenses• Receive

reimbursement

www.susta.org

Helping small Southern food/ag companies promote products in foreign markets

www.susta.org

SUSTA

Fill out the 2016 Pre-Qualification at www.susta.org If approved for

Brand Promotion International Marketing Program

Complete 2016 Application Start signing up for 2016 events at: If approved www.susta.org/events

-Trade shows

Receive 50% reimbursement of -Trade Missions 2016 international marketing expenses

Contact:Southern U.S. Trade Association

701 Poydras StreetSuite 3845

New Orleans, LA 70139Tel: (504) 568-5986

www.susta.orgEmail: danielle@susta.org or missie@susta.org

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