Presentation2019

Ambitions

Facts

Missions

Entrepreneurs’ Club

Patronage

The Foundation Women In Africa (WIA) Philanthropy's mis-

sion is to promote the diffusion of education in the field of

economic development, and more specifically the training

of future creators of innovative companies.

WIA Philanthropy, in collaboration with Roland Berger, iden-

tifies and selects innovative women entrepreneurs from more

than 500 African and international institutions.

In its the first year, WIA Philanthropy promoted to the public

opinion and social and economic circles, the creation of

exemplary companies by making a methodical selection and

by inviting the first year group of 16 candidates to Marrakech

at WIA first annual summit.

In the second year, it was decided to increase this visibility

and support and create the first delegation of women

entrepreneurs of the African continent’s 54 countries:

Project 54 - WiA Entrepreneurs' Club - Promotion 2018.

1 000 applications were received and 54 laureates invited

to marrakech for a week to attend a bootcamp and the

Annual summit !

15 mbA scholarships were offered to the laureates.

now in its third year, WiA Philanthropy renews the WiA

54 Project with the ambition to provide entrepreneurs

with even more training sessions and international

exposure.

WiA Philanthropy an endowment fund for high potential African women entrepreneurs

Ambitions

2

In Africa, it is especially in the digital world that entre -

preneurs evolve. The Web and the mobile are thus part of

the main business of these "2.0 women", who seek both

independence for themselves and helping their local com -

munities.

Women are the driving force of African economies, and

will positively change the future of the continent, especially

trough digital technology.

The start-up created by African women often tackle structural

challenges (electrification of the continent, medical coverage,

education).

Supporting African Entrepreneurs is a win-win and sustainable

investment for African and international economies.

3

25%

70%

Between15% and 51%

50%

70%

Today, 25% of women

create a business.

The highest rate globally.

In 2017, 70% of women-owned

SMEs were excluded from

traditional bank financing.Source: Investment Climate and Business

Environment Research Fund (ICBE)

In 2017, the percentage of companies

held by women in Africa ranged from 15%

(Morocco) to 51% (Cameroon)Sources: Investment Climate and Business Environment

Research Fund (CIEA)

The International

Labor Organization

(ILO) estimates that

while 22% of men's

productive potential

is under utilised

worldwide,

this figure is 50%

for women.

With nearly 70%

of the population under the age

of 25, Africa is the continent

with the highest level of

entrepreneurial initiative

7/107 of the 10 fastest-growing countries

in the world in terms of number of web users,

are in Africa, with a threefold increase

in the number of users in Ethiopia

compared to last year.

Africa, an example for the world in terms of women's entrepreneurship

FACts

4

4 missions to support entrepreneurship in Africa

missions

Enable high-potential entrepreneurs to meet personally

with leading pan-African and global leaders, investors and

decision-makers.

Integrate the leading International Club of Women Entre-

preneurs on the Continent

D Free access to the WIA Link platform

D Develop a sense of belonging by offering follow-ups for

each promotion

D Allow synergies between entrepreneurs on the continent.

1. Networking

D WiA startup Exhibition – A space to present WIA 54

Laureates during the Women in Africa Annual Summit in

Marrakech. An exceptional exposure for financing and

partnership opportunities.

D WiA media: Exclusive visibility through WIA Commu-

nication tools

- WIA Mag

- Newsletter and Social networks,

- Women In Africa Press Partnerships

D WiA 54 on stage ! : An entire afternoon dedicated to

women entrepreneurship during the Annual Summit

- Panels

- Keynote

- Revelation award

D optional: Film-testimonials broadcast on a TV channel

(depending on the level of commitment of our patrons).

2. Visibility

D A coaching program ahead of the annual summit for

all laureates.

D Creation of a platform dedicated to the training of

entrepreneurs: MOOC to develop the skills of entrepre-

neurs (speaking, pitch, business opportunities) available

with unlimited access for registered entrepreneurs.

D offer our patrons and members of our community,

the possibility to increment a dedicated space for skills

sponsorship to support the growth of our entrepreneurs.

3. Support

D A study on the theme Women - Entrepreneurs - Africa

is being done each year with Roland Berger.

4. WIA Entrepreneurs' Club Data Center

55

In collaboration with

Selection criteria

WIA selects the most innovative and high-growthpotential companies or initiatives with alreadyproven traction:

D Innovative product, service or technology and/or a strong human impact.

D Created or managed by an African woman.

D With a first traction on the market (turnover,number of users, raised funds...).

D Proven business model, scalability.

D Large growth potential (in own country, Africaand globally).

D Ambitious team with deep execution skills.

D Ambitious team with deep execution skills.

the Women in Africa Annual summit

In 2017, the success of the Annual Summit in Marrakech de-

monstrated the relevance of the WIA initiative to participants

and large companies.

Witnessing this success, 100% of our partners and sponsors

renewed their commitments in 2018 and are joined by several

international companies (Orange, Engie, OCP, L’Oreal, Lenovo,

Suez, GFI, Stop Hunger, BNP Paribas, BMCI...).

Award Ceremony

Over the 54 entrepreneurs selected and invited, 6 Laureates will

be rewarded ! 6 sectors have indeed been selected to reward

entrepreneurs from the continent :

• Education

• Health

• Energy / environment

• Fintech

• Social and digital innovation

• Agricultural innovation

A special prize has been awarded by our great patrons,

Societe Generale and Roland Berger: the gold-Award.

highlights

Dedicated time for Women Entrepreneurs at the Women in Africa Annual summit:

WiA 54 on stage !

WiA 54 on stage !

Driciru Favourite, winnerof the 2018 Finance Award,

during the African eveningRevelations Night,

in September 2018

Promotion 2018 WIA Entrepreneurs’ Club

Falmata Hassane AwadaTchad SAHITNA HEALTH.

Ibrahima Sittina FarateComores BIOZEN BEAUTE / MODE.

Fanta Bernah de Font-ReaulxCôte d’Ivoire ADWOWI AFRICA SA TECH.

Almaz NegashErythrée AFRICAN DIASPORA NETWORKTECH.

Nsie Nami BrigitteGabon ORIGINESBEAUTE/MODE.

Mansata KurangGambie VR REVIVAL TECH/HEALTH.

Barry Fatoumata AguibouGuinée ZI ALLIANCE SARL TRANSPORTS.

Claudinecia Gomes CabralGuinée BissauINNOVALAB TECH.

Roukiya Mohamed AbdoulkaderDjibouti DJIB SOFTECH EDUCATION / TECH.

Shamila RamjawanAfrique du Sud FARMARAM HEALTH/ENVIRONMENT.

Saron MichaleEthiopie GOTEFF ALIMENTAIRE / AGRICULTURE.

Elizabeth KperrunNigeria LIZZIE’S CREATION EDUCATIONREVELATION EDUCATION

Jacqueline MutumbaOuganda DIGIHEALTH HEALTHREVELATION HEALTH

Driciru FavouriteOuganda FAVOURLINEFINANCEREVELATION FINTECH

Tarneem SaeedSoudan ALSOUG FINANCE / TECHREVELATION TECH

Ivy BarleyGhana DEVELOPERS IN VOGUETECH.

Marjanne BakerLiberia METS AFRIKA 4D EDUCATION / TECH.

Luana Karen AndriamamonjyMadagascar PROUD GEEK TECH.

Samia KhedimAlgérie RDV TOUBIB HEALTH.

Priscilla ChimweleMalawi WALA ENVIRONMENT

Lipuo Lydia Nkholi Lesotho LIMOMONANE PRODUCTS ALIMENTAIRE.

Basant Motawi Egypte ASPIRE WOMEN’S RIGHTSGOLD AWARD

Beth Wanjiku KoigiKenya MA JIK WATER AGRICULTURE/ENVIRONMENT.REVELATION ENERGY

Chika MadubukoNigeria GREYMATE CARE HEALTHREVELATION SOCIAL INNOVATION

Soreya Adam SyllaMali SOREYA GARDENBEAUTE / MODE.

Eneotse UnoogwuNigeria FARM BIZ AGRICULTURE/ENVIRONMENTREVELATION AGRICULTURE

Jessica Medza AllogoGabon LES PETITS POTS DE L’OGOOUE ALIMENTAIRE.

6

La

uréate

La

uréate

La

uréate

La

uréate

La

uréate

La

uréate

La

uréate

La

uréate

Promotion 2018 WIA Entrepreneurs’ Club

Aissa TraoréBurkina Faso BIOBAG ARTISANAT.

Marlene IradukundaBurundi CIROREALIMENTAIRE.

Arielle KitioCameroun CAYSTI TECH / EDUCATION

Yvette IshmweRwanda IRIBA ENVIRONMENT

Awa ThiamSenegal LIFANTOU ALIMENTAIRE / AGRICULTURE

Christine SesaySierra Leone AFRICA’S MONEYPRENEUR FINANCE

Elaine Dias Leitão da Graça Cap VertSCIENTIAMARKETING / SALES.

Akuol Akour ChourSoudan du Sud AYIAM ENTREPRISE TECH/ IT

Clenne MouangouRDC CM AGROBUSINESS AGRICULTURE / ALIMENTAIRE

Sandra MopeteRDC SEJOUR AU PAYS TOURISME

Mauricette Kobozo YadibertRépublique CentrafricaineHANDICAP VAINCU EDUCATION / HEALTH

Sara FakirMozambique IDEIALAB TECH

Nadia Jean ElegbédéNiger ANA JI MOBILE DEV TECH / HEALTH

Karelle Vignon-VulliermeBéninGOURMANDISES KARELLE ALIMENTAIRE.

Bookie KethusegileBotswana B-WOM HOLDINGS INC FINANCE/AGRICULTURE.

Muna MaganSomalie RIYAN ORGANICSBEAUTE/MODE

Délia DiabangouayaTogo CHOCOTOGO ALIMENTAIRE

Amira CheniourTunisie IT GRAPES/SEABEX AGRICULTURE / ENVIRONMENT

Sonia PaivaSwaziland ESWATINI ALIMENTAIRE / AGRICULTURE

Vwanganji BowaZambie MIGHTY FINANCE SOLUTION - FINANCE

Hyasintha B. NtuyekoTanzanie KASOLE SECRETS HEALTH

Meryam El OuafiMaroc GEMS ENVIRONMENT

Lalita Purbhoo JungeeMauriceNINETEEN FIFTYDESIGN&PRINTHEALTH / ENVIRONMENT

Dikel FofanaMauritanieGOOMFUND TECH

Anoziva Ishe MarindireZimbabwePOWER CLASSES 4 WOMEN TECH / EDUCATION

Maira ImmanuelNamibie O’NATUREBEAUTE / MODE

Nozelina FernandesSao Tome et PrincipeTENTACÃO ALIMENTAIRE / AGRICULTURE

7

8

the Roland berger and WiA studyThe aim of this study is to draw up a full overview of fe-

male entrepreneurship in all African countries and to draw

lessons and recommendations for both the African eco-

nomy and the world economy.

This study aims at:

1. Collecting data to develop a picture of women's entre-

preneurship as accurate as possible in the 54 African

countries.

1. Drawing the portraits of these women entrepreneurs

through a wide survey sent to all our African contacts.

1. Conducting interviews of some women entrepreneurs

and African institutions to understand their view of

women's entrepreneurship in Africa

1. Calculating the economic value of this entrepreneurship

The major results of this study are presented at WIA’s

Annual Summit and help to position the debate on the

needs and l to work on for the women entrepreneurs.

highlights

The Struggling

63395 91432% 75% 4.5

59317 71926% 42% 5.1

73229 3,58619% 78% 2.9

65282 6,28423% 85% 3.4

The Emergent

The Traditional

The Striving

Source: Roland Berger

Cumulative population (M)

% of total

GDP per capita2 (USD)

Literacy rate2 (% of pop. ages 15+)

Life expectancy2Fertility rate2

The Struggling

The Striving

The Emergent

The Traditional

Africa

OECD

631,223 2,236 67% 4.3

811,289 37,448 ~100% 1.7

One continent and several dynamicsA: Four main clusters to understand Africa's diversityClusters composition

Clusters' disparities and dynamicsKey socio-economic indicators per cluster of countries [2015-20161]

Morocco

Mauritania

Senegal

Cabo Verde

Seychelles

Gambia

GuineaGuinea-Bissau

Sierra LeoneLiberia

Ivory Coast

Ghana Eq. Guinea

Sao Tome & Principe

TogoBenin

Burkina Faso

Algeria

Tunisia

LibyaEgypt

TchadNiger

Sudan

South Sudan

Eritrea

Djibouti

Somalia

EthiopiaCentral African Republic

Nigeria

Mali

Cameroon

Gabon Democratic Republic of Congo

Angola

NamibiaBotswana

ZimbabweMozambique

Comoros

Madagascar

Mauritius

Estwani (Swaziland)

LesothoSouth Africa

Congo

ZambieMalawi

Tanzania

Rwanda

KenyaUganda

Burundi

B: The TEA gender gap tends to increase within richer countries.Average female vs. male TEA rates [% pop. ages 18-64; 2012-20171, Estimates]

Male / female delta

3 pts 2 pts 5 pts5 pts 7 pts

The Striving

The Struggling

The Emergent

The Traditional

OECD countries2

28%

31%

27%

29%

22%

27%

7%

14%

7%

12%

MenWomen

Literacy rate Secondary education completion Tertiary education completion3

Africa

OECD2

1.31.9

2.5

1.01.1

1.0

Male/female ratios for a selection of education indicators [Group average]

F: A huge educational gender gap.[Panel of African countries1 vs. OECD; 2006-2016]

a

H: Women entrepreneurship creates USD 150 and 200 billion of added value.Valuation of women entrepreneurship in Africa [Bn USD; 2016, Estimates]

Total value

Valuation at TEA equivalent to world average (10%)

Added value

% of African GDP

250

300 200

150

~100

12-14% 5% 7-9%

a

I: A clear contribution for Emergent countries.Breakdown of women entrepreneurship in Africa by cluster [Bn USD; 2016]

3119

6343

171106

191

The Struggling

The Striving

The Emergent

The Traditional

Added valueTotal value

Source: Roland Berger

9

Call to

application

WIA 54 2019

Promotion

Call to

application

closing

11th March

Gfi

Informatique

Event

WIA 54

Laureate will

be invited

to talk about

women in Tech

2019

WIA 54

Selection

2019

WIA 54

Coaching

2019

WIA 54

Promotion

2-days

Bootcamp

Marrakech

WIA Startup

exhibition

2019

WIA 54

Plenary

Session

2019 WIA 54

Promotion fellowship

with the support

of our Patrons

Scholarship with

Honoris online

MBAs, Webinars,

Digital Networking,

Locals events,

International Events,

Training, Fund

raising coaching

AgEnDA

janvier2019

february2019

march2019

april2019

may2019

june2019

june 2019june 2020

1 2 3 4 5 6 7

WIA PHILANTHROPY THANKS ITS PATRONS

PATRONS

MAJOR PATRONS

PATRONS

10

Photo Credits © WIA - © Shutterstock - © Remi Schapman

Major Patron

An annual support on all of our 4 missions

BenefactorSupport of the study.Support of the digital platform of interaction

and formation.Support of the advocacy

PatronSector support

at the WIA Revelations Night

(Prize Presentation)

Please note: all donations are tax-free (60% of the donation amount for companies, 66% for individuals).

contact@wia-initiative.comseynabou@wia-initiative.com

www.wia-initiative.com

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