1

[spirit bear]

the design and illustration of

organix... ... ... ... ... ... ... ... ... ... ... ... 4

usps letter-writing promotion... ... ..8

diy culture ... ... ... ... ... ... ... ... ... ... .12

weerōl ... ... ... ... ... ... ... ... ... ... ... ... 18

oil change... ... ... ... ... ... ... ... ... ... ...22

along the fold ... ... ... ... ... ... ... ... ... 26

organix textile manufacturers are a cooperative of farmers who raise and harvest organic fibers, primarily wool and cotton. fibers are spun into fabric and sold wholesale across the United States.

collateral:logobusiness cardwebsite

[logo]

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[homepage]

[national location page]

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[business card]

[location page by state]

the USPS letter-writing promotion is a series of collectible stamps and posters. it encourages customers to return to writing letters to their loved ones.

collateral:type-as-image characterscollectible postersstamps

[namiko]

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[stamps]

USA FIRST CLASS FOREVER

USA

FIR

ST C

LAS

S FO

REV

ER

USA FIRST CLASS FOREVER

Ah yes, amore mio.

Writing letters is so romantic. Tell him you love him, you miss him, you’re lost without him (exclude the bits where you’re having the time of your life!) We’ll be sure he gets your xoxos!

delivering love letters since 1792

Italy

France

delivering bragging rightssince 1792

Oh, gay paree!

The boys back home won’t know what to make of your money winnings in Monte Carlo and lady killings in Paris. Make ‘em eat their hearts out! You’re the man and they know it!

Penpals: your friends across the pond (and beyond!)

They have the best stories, the most interesting lives. Don’t forget they send the best packages! Let them know you care just as much...send a life update today!

connecting friends around the world since 1792

Japan

[posters]

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[spirit deer]

diy culture is a craft magazine. it is produced online to save paper. every single article, cover to cover, can be printed off and crafted by the reader.

collateral:websitemagazine spreads

[website with contents page and ad]

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[cover page]

diy cultureissue #13Oct.-Nov. 2012

[jointed limbs added to printed piece]

diyspotlight

How did you get your start in design?My Gran was a seamstress. As a kid, my siblings and I spent one week during summer vacation with her. She always put us to work with chores around the house. She used to say “Every man needs a skill,” so my chore was to help with the sewing. I have always been fascinated with how things work and the sewing patterns seemed sort of like a puzzle to me.

How did you figure out you had an eye for interior design? Like I said, I’ve always been interested in the form and function of things. After sewing clothes I transitioned into sewing tents and sleeping bags—I camped a lot as a kid—to studying how furniture is made and even architecture. Later, I studied industrial design and learned how to make a product work efficiently and productively. After college, I took a job with an interior design firm.

Our reader base is primarily women. What do you have to say to them about men working in design and trusting their opinion?I guess I’d tell them it takes both sides to make something truly work. A guy pad still needs a feminine touch so women will feel comfortable hanging out at his place. Same with a gal’s home. There has to be balance; if a couple lives together, both parties should design the space. Excellent advice. What is your favorite diy project?I still make tents! Although, for my two sons we call them teepees.

Yes, we heard. Are you are selling your fantastic teepees?Yes! Actually, my youngest son Shaun’s school principal’s wife owns an indie boutique in our town. She got wind

by Charlotte Grosgain

Lew Michaelson His work is contemporary with a bit of boyish charm (he designs teepees!). He won ID Magazine’s Best of the Year award in 2011 and is on a roll with an elite client base.

of my life size teepees and offered me a sort of consignment deal. Since then, I’ve also opened an online shop and business is booming. My sons and wife, the whole family, help with the designs, ordering materials, and the sewing.

What advice do you have for the young folk interested in the design profession?Oh man, I’d tell them absorb anything and everything design! If your passion is design, immerse yourself in it. Get into a good design program and network as much as you can.

Check out Lew’s TeePee Shopat http://teepeeyouandme.com

Lew Michaelson

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Lew Michaelson

[magazine spread 1]

[the hipster witch]

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[magazine spread 2]

how-tofashion

• Black felt• 12mm cat eyes• Scissors• Black cording• Craft needle• Download template • An old sweater

This season, animal sweaters are all the rage. Spice up your fall wardrobe with a diy crazy cat mountain sweater inspired by Pretty Snake! To add to the fun of Halloween, we’re wearing our sweaters and going trick-or-treating as the one and only, Hipster Witch!

Follow these easy pictorial steps and you’ll be cat-terrific in no time! Hover over the images for complete step by step how-to.

HIPSTERwitch

by Martha Longshore

crazy cat mountain sweater

weerōl is a re-design of a kickstarter campaign from weefab. the weerōl is an heirloom-quality toy that can be configured 5 ways to accommodate a child’s development and style of play.

collateral:logopackage designwebsite [logo]

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[package design]

[website]

[homepage]

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[trees made of real birch bark]

[about page][products page]

oil change is a non-profit organization dedicated to educating the general public on the practices of Transition. they also focus on finding alternative means of energy to reduce the global dependency on oil.

collateral:logomailerwebsite

[logo]

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[mailer panels and inside poster]

[home page and transition info page]

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[spirit fox]

along the fold specializes in paper goods. offered here is seasonal gift wrap featuring an animal for every season: spring, summer, fall, winter.

collateral:gift wrapcoordinating cardspackage design [logo]

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[giftwrap patterns]

[giftwrap and cards]

[packaging]

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[thank yous & credits]

my family and friends for their supportfuzzimo.com; usps airmail envelope

morguefile.com; oil change web imagesweefab.com; weerōl toy site images

all illustrations and other photographyare by me, miranda rodgers

[the end]