MioDatos: Synchronized Channel Marketing

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Synchronized Channel Marketing www.miodatos. com A CMR Solution

Transcript of MioDatos: Synchronized Channel Marketing

Synchronized Channel Marketing

www.miodatos.com

A CMR Solution

About Us

• Headquarted in San Diego

• Over 30 Years in Business

• Reporting Partners from Around the World

Clients

Reporting Partners

Reseller Challenges

1. Limited Time/Resources

2. Limited Experience & Skills

3. Intimidated by Content Requirements

Vendor Challenges

1. Identifying the end customer

2. Enforcing a consistent message

3. Motivating partners to extend efforts

4. Controlling corporate identity

Solution: Synchronized Channel Marketing

5000 ResellersX

5000 Contacts___________________25,000,000 Impressions

Print AdvertisingNewspaper Name Print Circulation (Weekday)* 1/4 Page Ad Open (Weekday)** 1/2 Page Ad Open (Weekday)

Orange County Register 159,411 $ 1,834.00 $ 3,270.00

San Diego Union Tribune 192,782 $ 3,627.31 $ 7,254.63

Los Angeles Times 432,873 $ 4,252.00 $ 8,505.00

Washington Post 431,149 $ 3,540.00 $ 6,000.00

San Francisco Chronicle 218,987 $ 6,000.00 $ 9,000.00

Chicago Sun-Times 184,801 $ 6,500.00 $ 12,900.00

New York Post 299,950 $ 11,500.00 $ 23,153.00

Dallas Morning News 190,613 $ 20,475.00 $ 40,950.00

New York Times 731,395 $ 73,842.00 $ 133,183.00

Impressions vs. Cost Comparison

Shared Content

Features

Benefits

Benefits

Benefits

Campaign Analytics

Synchronized Channel Marketing

www.miodatos.com

A CMR Solution