Credentials

Mio is a new-age hybrid & fluid communication solution provider. All arms of the marketing communication process meshed together seamlessly. Adept equally at conversation starter nuggets and mass megaphone push initiatives. Mio has an uninterrupted orientation to respond and bring the brand persona alive through action and behavior. As a matter of practice, the design, the brand and the digital lenses are worn on all brand initiatives. Mio is live, real time and fiercely creative.

Mio : Mutation at its best

Mio view

Brand Lens

• A brand management combination of 65 years collectively across the top management

• Steadfast belief in the brand as the ultimate source of value drives the MIO mutant

• A belief that each problem needs a solution that is custom built for the brand that faces it.

• The brand lens takes the brand corner during brainstorms

Design Lens

• In a world hurtling toward a situation of heaps of digital waste it is imperative that the brand cuts through.

• Design and identity play even stronger roles in a brand’s journey.

• Mio drives design and identity that is not just visual, but experiential and sets the guidelines for engagement

Digital Lens

• Digital communications has never been closer to real life.

• Our brands are being shaped / co-created real time.

• Digital marketing is a hybrid game of Boggle and Scotland Yard. A 24x7 reality game that is highly engaging and profitable if played correctly.

• The new-age marketing world is a delicate mix of inbound and outbound strategies. With Mio Digital you are equipped

Services

Mainline & Digital Communication: Ideas led creative solutions starting at the core: Design and consumer insight.

Mobile: Trust in relationships with the individual propelling the consumer to opt-in for content.

Online Reputation Management: ORM starting with listening and analysis right down to customized solutions.

Social Media : Owned, Earned and Paid The brand and end consumer have never been closer. Brand personality has never been as important and as real before this.

Moving Pictures: An in-house production team equipped to produce high quality films in animation and real picture.

Case Studies

Mainline

• Mio Design was responsible for the brand refresh giving it distinctive features keeping the Corporate Identity in its original form.

• The refreshed look has been taken forward across all customer facing communication

– Stationery– E-mailer campaigns– Collaterals– Retail Outlets (signage, signature

wall)– Communication (Print ads)– Giveaways

Club Mahindra Travel

Unived Healthcare

• A Young, innovative brand

• Products are completely natural, new-age, and extremely effective, derived from natural sources

• Product range - Health Teas, Omega 3, Red Yeast Rice & Anti Hangover Drink

• Mio Design has nurtured the brand right from Identity creation, product packaging and communication for the brand

Communication

Retail Signage

Reliance Retirement Solutions

• Leveraging the opportunity with Sachin’s retirement

• Sudhir – the protagonist who is Sachin’s greatest fans. He has been a constant feature at all Sachin’s matches in India

• Well integrated campaign - high decibel outdoors amplified manifold through digital media

• Lead channels in digital – social media (FB, Twitter), youtube,

Outdoor

Madhur Sugar

• Madhur Sugar was launched in 2007 as an independent brand by Shree Renuka Sugars Ltd. From the beginning it has focused on providing pure & hygienic sugar to its customers

• Today, Madhur is a leading sugar brand in India. The Brand has seen an 80% jump in sales after the high decibel media campaign in Mumbai market

• Mio is proud to be associated with Madhur in its journey to becoming a leading brand in the FMCG category

Retail POS

PressOutdoor

COMMUNICATIONOther Campaigns

Brochures & Collaterals

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Poster

Banner

Leaflet

Leaflet

Visual Aid

Posters

Banners

Insurance Agent Recruitment Campaign

Sales aid

Film publicity

Mio Digital : Services

ONLINE REPUTATION

MANAGEMENT

ONLINE & WORD OF

MOUTH MARKETING

ONLINE PR

INFLUENCER RELATIONS

& ADVOCACY

DIGITAL & SOCIAL MEDIA

STRATEGIC CONSULTANCY

ONLINE CHANNEL

MANAGEMENT

Digital Services Unpaid Media • Public Relations

– Forums – Content seeding – Engagement – Wires – Blogger engagement and influence

Earned Media • Content Creation and Management of Digital Properties

– Content Calendars – Brand & Content strategy and execution – Analytics and reporting

Paid Media • CPM and CPC

– Mobile Internet – Mobile (IVRS, USSD, SMS, Bluetooth, Codes) – Internet ad network and search

Social Media • Development

– Facebook pages – Applications – Blog set up and design – Twitter set up and engagement – YouTube set up and video content strategy

Digital Services

Production Websites Marketing toolkits and CDs Corporate and brand Audio visuals Digital owner manuals Viral films Mobile

Mobile sites Mobile apps Cross operating systems Cross handset Cross mobile and PC accessed net Games IVRS and SMS integration Blue tooth Augmented Reality QR Codes

Digital Services Online Reputation Management

• Listening – Cross platforms – Individuals – Klout analysis

• Analyze & Plan – Sentiment analysis – Crisis preparedness – Campaign emotion – Influencer, media and brand priority – Digital SOV– Messaging strategy – Frequency analysis – Target sharp focus and clustering – Rules of engagement

• Engage – Content and campaign strategy – Content development – Real Time – Canned response – Social CRM – Client consultancy on response strategy

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Case Studies

Digital

Jehangir Art Gallery (NGO)For Art and the Artist Community

• Objective – Take JAG online transposing its ethos of being purely for Art and the Artist community

• Solution – A user generated ‘system’ that connects the Artist, JAG and the new online

properties (Website, Social media and digital PR)– A website that displays the art real time as it appears in the gallery and a

social media that builds and promotes the art on display through Facebook and Twitter

– Artists paint their version of JAG for the mast head which changes on a monthly basis

• Results – Website

• High engagement with average time spent of over 8 minutes • High volume repeat visitors • Exporting Indian art – Over 87 countries

– Social Properties • Organic growth on Facebook • Artist led growth to art enthusiasts • Drives traffic back to the site • UGC Mastheads received make up a year and a half supply of JAG

Mastheads – Art has been viewed by over 130000 people since the sites inception 9

months ago – Over 100 news sites and blogs have covered the gallery online

Plan : Educateagirl.org

• Objective – Bring a new set of donors into the fry for Plan India (Beyond the usual HNI) – Go beyond the self satisfying ‘like’ to giving a part of you socially and

‘standing’ behind the Indian girl child’s education

• Insight

– There are small things that we spend on knowing fully well that the expense could have been avoided/ deferred

• Solution – Web E-commerce site prompting small ticket donations and an Equations

campaign targeting E-commerce sites – Web and Facebook app that creates a mosaic of the educated girl child out

of the donors Facebook picture– Women Influencers Targeted for support and donations – Digital PR across news platforms and blogs targeted

• Results – 160+ platforms covered the initiative – Strong support received by way of online help and money from women

influencers – Grew the base of new donors for Plan substantially

CADBURY BOURNVILLE

Objectives : A. Launch Bournville Cranberry Variant. “THE NEW MMM”B. Establish Blends and bring down age appeal

Solution :Road block top visited sites with a startling innovation.

Cadburys Bournville

Site Capture (Animation) 1. Cranberries roll of the top banner

on page and fall in the Dark Bournville chocolate

2. Cranberries ‘Blend’ with dark chocolate

3. All the M’s from the actual page join the party to launch Bournville Cranberry “The new MMM”

4. Homepage Media Used : Yahoo, Rediff, MSN, Daily Motion

Youth Images in animation : Football and music .

Youth Images in animation : Football and music .

Youth Images in animation : Football and music .

Cadburys Bournville

• Online Banner Campaign– Supporting mainline campaign of 44% Dark– Innovative interactive web banners to drive the proposition of 44% Dark

• Slider concept• Sites covered – Burrp, Yahoo, MSN, NDTV …

* Status Update : WIP on BNVL Cranberry launch creative and Celebrations

Cadburys Bournville

BAJAJ PULSAR

Objective: Image enhancement and film delivery

Solution: Eight animations leading to film viewing

Few of our clients