MINUTES OF THE MARKETING & OPERATIONS COMMITTEE … · 2020. 2. 18. · OTHERS PRESENT: Charles...
Transcript of MINUTES OF THE MARKETING & OPERATIONS COMMITTEE … · 2020. 2. 18. · OTHERS PRESENT: Charles...
MINUTES OF THE MARKETING & OPERATIONS COMMITTEE MEETING OF THE
CONVENTION CENTER AUTHORITY OF THE METROPOLITAN GOVERNMENT OF NASHVILLE &
DAVIDSON COUNTY
The Marketing & Operations Committee Meeting of the Convention Center Authority of the Metropolitan Government of Nashville and Davidson County (CCA) was held on February 28, 2017 at 11:04 a.m. in the Administrative Conference Room of the Administrative Offices at the Music City Center, Nashville, Tennessee.
MARKETING & OPERATIONS COMMITTEE MEMBERS PRESENT: Irwin Fisher, Willie McDonald, Randy Rayburn, Luke Simons and Renata Soto
OTHERS PRESENT: Charles Starks, Charles Robert Bone, Heidi Runion, Brian Ivey, Mary Brette Wylly, Erin Hampton, Donna Gray, and Andrew Sarta
Committee Chair Irwin Fisher opened the meeting and noted there was a quorum present.
ACTION: Willie McDonald made a motion to approve the Marketing & Operations Committee minutes of August 23, 2016. The motion was seconded by Randy Rayburn and approved unanimously by the committee.
*Denotes the arrival of Renata Soto
Charles Starks discussed proposed changes to the Social Media Policy (Attachment #2), and there was discussion.
ACTION: Luke Simons made a motion to approve the revisions and additions to the Social Media Policy as considered this day. The motion was seconded by Renata Soto and approved unanimously by the committee.
Charles Starks presented the Weapons in the Workplace Policy (Attachment #3), and there was discussion.
ACTION: Luke Simons made a motion to approve the Weapons in the Workplace Policy as considered this day. The motion was seconded by Renata Soto and approved unanimously by the committee.
DRAFT MINUTES: Subject to change prior to approval by Authority or Committee at its next regular meeting
With no additional business a motion was made to adjourn and with no objection the
Marketing & Operations Committee of the CCA adjourned at 1:24 p.m.
Approved:
Irwin Fisher, ctmmittee Chair CCA Marketing & Operations Committee Meeting Minutes of August 23, 2016
Respectfully submitted,
Charles L. Starks President & CEO Convention Center Authority
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
1
Marketing and Operations Committee August 23, 2016
Methodology
• FY 17’ Goals are based on the 2 year average of Actual Sales from FY 15 & 16.
• Actual sales are comprised of Building Rent and F&B revenues, broken down by individuals and the team as a whole.
• FY 17’ goals reflect the expected trend based on current booking pace for the next five years.
$6,324,102 $8,534,228 $7,429,165 $7,300,000
$14,707,489
$19,291,451
$16,999,470 $17,800,000
$21,031,591
$27,825,679
$24,428,635 $25,100,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
15' 16' Average 17'
Rent F&B Combined
MCC FY Comparison
14' 15' 16' 17'
Rent $4,762,943 $6,324,102 $8,534,228 $7,300,000
Rent Goal $6,750,000 $5,600,000 $6,500,000
F&B $9,832,824 $14,707,489 $19,291,451 $17,800,000
F&B Goal $8,250,000 $9,650,000 $12,000,000
Combined $14,595,767 $21,031,591 $27,825,679 $25,100,000
Combined Goal $15,000,000 $15,250,000 $18,500,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
MCC FY Comparison
Sales Map by Region
15' 16' Average 17'
F&B $1,290,000 $1,630,000 $1,460,000 $1,500,000
Rent $497,250 $667,500 $582,375 $600,000
Combined $1,787,250 $2,297,500 $2,042,375 $2,100,000
$497,250 $667,500
$582,375 $600,000
$1,290,000
$1,630,000
$1,460,000 $1,500,000
$1,787,250
$2,297,500
$2,042,375 $2,100,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Teri McAlister
Director of Sales
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
2
15' 16' Average 17'
F&B $1,555,000 $2,933,000 $2,244,000 $2,250,000
Rent $1,043,124 $1,233,335 $1,138,230 $1,125,000
Combined $2,598,124 $4,166,335 $3,382,230 $3,375,000
$1,043,124 $1,233,335 $1,138,230 $1,125,000
$1,555,000
$2,933,000
$2,244,000 $2,250,000
$2,598,124
$4,166,335
$3,382,230 $3,375,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
Crystal Fields
Sales Manager
15' 16' Average 17'
F&B $1,157,500 $1,780,000 $1,468,750 $1,475,000
Rent $1,061,825 $1,764,425 $1,413,125 $1,400,000
Combined $2,219,325 $3,544,425 $2,881,875 $2,875,000
$1,061,825
$1,764,425
$1,413,125 $1,400,000
$1,157,500
$1,780,000
$1,468,750 $1,475,000 $2,219,325
$3,544,425
$2,881,875 $2,875,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
Tim Strobl
Sales Manager
15' 16' Average 17'
F&B $1,542,000 $2,927,500 $2,234,750 $2,300,000
Rent $1,037,225 $1,028,650 $1,032,938 $1,025,000
Combined $2,579,225 $3,956,150 $3,267,688 $3,325,000
$1,037,225 $1,028,650 $1,032,938 $1,025,000
$1,542,000
$2,927,500
$2,234,750 $2,300,000
$2,579,225
$3,956,150
$3,267,688 $3,325,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
Van Ingram
Sales Manager
15' 16' Average 17'
F&B $3,066,654 $2,795,000 $2,930,827 $2,850,000
Rent $886,414 $2,203,800 $1,545,107 $1,450,000
Combined $3,953,068 $4,998,800 $4,475,934 $4,300,000
$886,414
$2,203,800
$1,545,107 $1,450,000
$3,066,654
$2,795,000
$2,930,827 $2,850,000
$3,953,068
$4,998,800
$4,475,934 $4,300,000
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Cynthia Jones
Sales Manager
15' 16' Average 17'
F&B $1,016,126 $1,029,300 $1,022,713 $1,100,000
Rent $1,192,613 $1,165,528 $1,179,071 $1,025,000
Combined $2,208,739 $2,194,828 $2,201,784 $2,125,000
$1,192,613 $1,165,528 $1,179,071 $1,025,000
$1,016,126 $1,029,300 $1,022,713
$1,100,000
$2,208,739 $2,194,828 $2,201,784 $2,125,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Lindsay Rice
Sales Manager
15' 16' Average 17'
F&B $1,459,358 $1,653,077 $1,556,218 $1,700,000
Rent $129,650 $91,500 $110,575 $150,000
Combined $1,589,008 $1,744,577 $1,666,793 $1,850,000
$129,650 $91,500 $110,575 $150,000
$1,459,358 $1,653,077 $1,556,218
$1,700,000
$1,589,008
$1,744,577 $1,666,793
$1,850,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
Renae Droege
Director of Catering
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
3
15' 16' Average 17'
F&B $1,194,245 $1,688,566 $1,441,406 $1,450,000
Rent $191,656 $198,580 $195,118 $200,000
Combined $1,385,901 $1,887,146 $1,636,524 $1,650,000
$191,656 $198,580 $195,118 $200,000
$1,194,245
$1,688,566
$1,441,406 $1,450,000
$1,385,901
$1,887,146
$1,636,524 $1,650,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
Meg Nichols
Senior Catering Manager
15' 16' Average 17'
F&B $1,235,171 $1,456,224 $1,345,698 $1,375,000
Rent $150,720 $82,250 $116,485 $125,000
Combined $1,385,891 $1,538,474 $1,462,183 $1,500,000
$150,720 $82,250 $116,485 $125,000
$1,235,171 $1,456,224 $1,345,698 $1,375,000
$1,385,891
$1,538,474 $1,462,183 $1,500,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
Jenny Brewer
Catering Manager
15' 16' Average 17'
F&B $0 $38,627 $19,314 $900,000
Rent $0 $9,175 $4,588 $100,000
Combined $0 $47,802 $23,901 $1,000,000
$100,000
$900,000
$0 $47,802 $23,901
$1,000,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Open
Catering Manager
15' 16' Average 17'
F&B $1,191,435 $1,360,157 $1,275,796 $900,000
Rent $133,625 $89,485 $111,555 $100,000
Combined $1,325,060 $1,449,642 $1,387,351 $1,000,000
$133,625 $89,485 $111,555 $100,000
$1,191,435 $1,360,157 $1,275,796
$900,000
$1,325,060
$1,449,642 $1,387,351
$1,000,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
Clint Strange
Catering Manager
Teri Crystal Tim Van Cynthia Lindsay Renae Meg Jenny Open Clint
Rent $600,000 $1,125,000 $1,400,000 $1,025,000 $1,450,000 $1,025,000 $150,000 $200,000 $125,000 $100,000 $100,000
F&B $1,500,000 $2,250,000 $1,475,000 $2,300,000 $2,850,000 $1,100,000 $1,700,000 $1,450,000 $1,375,000 $900,000 $900,000
Combined $2,100,000 $3,375,000 $2,875,000 $3,325,000 $4,300,000 $2,125,000 $1,850,000 $1,650,000 $1,500,000 $1,000,000 $1,000,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
17’ Goals by Sales Manager Upcoming Hotel Development In close proximity to MCC
Name Rooms Projected Open Date
JW Marriot 533 Jul-18
AC/ SpringHill Suites/Residence Inn 468 Mar-18
Westin 454 Sept-16
Cambria Suites 255 Dec-17
Thompson Hotels 224 Oct-16
The Noelle (Tribute Portfolio by Starwood) 220 Jul-17
Kimpton 180 Mar-17
Dream Nashville 169 May-18
Moxy Hotel/Barkley Lake Inn 152 Jul-17
21c Museum Hotel 124 Mar-17
Total: 2,779
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
4
Music City Center FY 17’ Sales Department Incentive Plan
The incentive plan is based on a percentage of the sales manager’s base salary. The scale by which the bonus plan is based coincides with the departmental goals of the sales department. To activate the plan: •The team and individual sales manager must achieve 90% of the MCC Rental and F&B combined goal for the incentive plan to be activated. •Additions or deductions in building rental for previously contracted events will be added to or deducted from respective sales manager and team totals. Should the originally contracted F&B amounts not materialize those amounts will be deducted from the sales manager and team totals. •Sales manager must be actively employed, in good standing, and been employed for a minimum of six (6) months by the end of the fiscal year when incentive is paid.
Music City Center FY 17’ Sales Department Incentive Plan
• Once the plan is activated sales managers will be paid the following percentage of their base salary based on percentage of each goal obtained on the following chart:
% of Goal Achieved MCC Rental MCC F&B
90 - 94.9% 1% 1%
95 - 99.9% 2% 2%
100 - 104.9% 4% 4%
105 - 109.9% 6% 6%
110 - 119.9% 8% 8%
120% + 10% 10%
TEAM MEMBER SURVEY
RESULTS 2016
Completion Totals:
Music City Center (minus Food & Beverage) – 106 team members
completed out of a total of 145 team members – 73% response rate
Music City Center ( including Food & Beverage) – 157 team members
completed out of a total of 213 team members – 75% response rate
Food & Beverage – 51 completed out of a total of 68 – 75% response
rate.
TEAM MEMBER SURVEY RESULTS
SURVEY RESULTS SURVEY RESULTS
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
5
SURVEY RESULTS SURVEY RESULTS
SURVEY RESULTS SURVEY RESULTS
SURVEY RESULTS SURVEY RESULTS
Attachment #1 CCA Marketing & Operations Committee Meeting
8/23/2016
6
SURVEY RESULTS
CUSTOMER SURVEYS
July 2016 Year to Date
66 out of 140 surveys returned (47.14% response
rate)
Would you recommend the Music City Center?
Yes – 65 (98.48%)
No - 1 (1.52%)
Overall Score: 12.24 = A (based on a scale of 1 -13)
CUSTOMER SURVEYS
July 2016 Year to Date
To p F i ve
1 . Qual i ty o f Banquet Ser vices/Appearance & Cleanl iness o f Bal l room – 4 .59
2 . Bui ld ing Exter io r – 4 .54
3 . Appearance & Cleanl iness o f Meet ing Rooms – 4 .52
4 . Qual i ty o f Retai l Car ts – 4 .50
5 . Sales Experience – 4 .44
Bo t tom F i ve
1 . Al Tagl io – 3 .83
2 . Securi ty – 3 .81
3 . Dunkin Donuts – 3 .70
4 . Free Publ ic WiF i – 3 .61
5 . Internet Speed – 3 .52
CUSTOMER SURVEYS
Marketing and Operations Committee August 23, 2016