minor sports engelse presentatie
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Transcript of minor sports engelse presentatie
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The key to success
How to promote a minor sport?
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Table of contentsO IntroductionO The key to successO Rugby & Golf: a success storyO Case study: hockey
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The key to successO Simplified rules;O Promotion campaign;O Endorser (role model,
characteristic);O Big sponsors;O Simple equipment and accessibility;O Promote new markets.
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Rugby promotional
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Rugby: succes story
O Simplified rules: Rugby SevensO Promotion campaign; William Lawson, USAO Endorser; Chabal, WilkinsonO Big sponsors; Guinness, SkyO Simple equipment; Rugby ballO accessibility; Not yetO Promote new markets; USA
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Nike commercial
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Golf: succes storyO Simplified rules; Not yetO Promotion campaign; Nike commercial,
Start to golfO Endorser: Tiger Woods, Rory McllroyO Big sponsors; Nike, Rolex, AT&TO Simple equipment; Still expensiveO accessibility; Still difficultO Promote new markets; Global market
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Case study HockeyO Simplified rules difficult rulesO Promotion campaign no promotionO Endorser: Jamie Dwyer, Kate Hollywood
Who knows them?O Big sponsors only local sponsorsO Simple equipment; Stick, BallO accessibility still elitistO Promote new markets not global
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The endO Thibault TangheO Arne Van Den HoeckO Cedric Van Damme