MINOR INNOVATION & ENTREPRENEURSHIP (M9) · THE INNOVATION & ENTREPRENEURSHIP MINOR IS ......

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WHAT IS A HTHT MINOR? A HTHT-minor fits within the UT profile: High Tech, Human Touch. The minor is offered in English and accessible for both national and international students. The goal of the HTHT-minor is to illuminate specific societal themes for which the UT develops High Tech Human Touch solutions. These solutions are created by conducting high-quality research. Both the form and the content of the minors are High Tech Human Touch (multidisciplinary) and are profiling for the student. The UT offers most HTHT-minors in a coherent package of 2 (30 EC). There are also HTHT minors of 15 EC that do not belong to a package. You can choose one of these minors and combine this with one minor of a package. If possible, you can even choose 2 minors from different packages. MINOR INFORMATION MINOR WWW.UTWENTE.NL/MAJORMINOR INNOVATION & ENTREPRENEURSHIP (M9) THE INNOVATION & ENTREPRENEURSHIP MINOR IS PART OF A PACKAGE THAT IS AIMED AT CREATING STUDENTS’ SENSITIVITY AND COMPETENCIES FOR DEVELOPING BUSINESS ON THE BASIS OF A PRODUCT/SERVICE CONCEPT DEVELOPED AT THE UT. THIS HTHT PACKAGE CONSISTS OF TWO MINORS: INNOVATION & ENTREPRENEURSHIP(M9) AND NEW TECHNOLOGY BUSINESS DEVELOPMENT (M10). PARTICIPANTS FROM ENGINEERING PROGRAMS COLLABORATE WITH STUDENTS FROM SOCIAL SCIENCE PROGRAMS IN A SEMESTER OF BUSINESS PLANNING ACTIVITIES. WITHIN MULTIDISCIPLINARY TEAMS, THEY GAIN MORE KNOWLEDGE ABOUT WAYS OF EXPLOITING NEW TECHNOLOGY-BASED IDEAS WHILE APPLYING THEORY INTO PRACTICE THROUGH CASE LEARNING AND REAL-LIFE PROJECT WORK. THIS MINOR IS PARTICULARLY MEANT FOR THOSE STUDENTS THAT HAVE NOT HAD A SIMILAR MODULE AS PART OF THEIR MAJOR (AS IN IBA AND CREATE). This module starts with an introductory Acceleration program that sensitizes students to the dynamics of the entrepreneurial business model development for 4 days. This is a quick way of making students aware of the knowledge they lack and need to master for operating in and communicating about business. It also introduces in developing a technology-based start- up into a successful company. In a playful manner, participants interact in multidisciplinary teams in the Acceleration program , the project as well as case work during the module. The business planning project synthesizes knowledge to be gained from the courses described below and will be based on a product and/or service concept developed in (a) prior module(s) by someone within the venture team. A lot of fieldwork is involved using the lean start-up approach, continually testing assumptions, claims and data retrieved from secondary sources in desk research to minimize market risk and improve the concept for real-life adoption to prove a business case For the necessary analysis and business design work to

Transcript of MINOR INNOVATION & ENTREPRENEURSHIP (M9) · THE INNOVATION & ENTREPRENEURSHIP MINOR IS ......

WHAT IS A HTHT MINOR? A HTHT-minor fits within the UT profile: High Tech, Human Touch. The minor is offered in English and accessible for both national and international students. The goal of the HTHT-minor is to illuminate specific societal themes for which the UT develops High Tech Human Touch solutions. These solutions are created by conducting high-quality research. Both the form and the content of the minors are High Tech Human Touch (multidisciplinary) and are profiling for the student.

The UT offers most HTHT-minors in a coherent package of 2 (30 EC). There are also HTHT minors of 15 EC that do not belong to a package. You can choose one of these minors and combine this with one minor of a package. If possible, you can even choose 2 minors from different packages.

MINOR INFORMATION

MINOR

WWW.UTWENTE.NL/MAJORMINOR

INNOVATION & ENTREPRENEURSHIP(M9)

THE INNOVATION & ENTREPRENEURSHIP MINOR IS PART OF A PACKAGE THAT IS AIMED AT CREATING

STUDENTS’ SENSITIVITY AND COMPETENCIES FOR DEVELOPING BUSINESS ON THE BASIS OF A

PRODUCT/SERVICE CONCEPT DEVELOPED AT THE UT. THIS HTHT PACKAGE CONSISTS OF TWO MINORS:

INNOVATION & ENTREPRENEURSHIP(M9) AND NEW TECHNOLOGY BUSINESS DEVELOPMENT (M10).

PARTICIPANTS FROM ENGINEERING PROGRAMS COLLABORATE WITH STUDENTS FROM SOCIAL

SCIENCE PROGRAMS IN A SEMESTER OF BUSINESS PLANNING ACTIVITIES. WITHIN

MULTIDISCIPLINARY TEAMS, THEY GAIN MORE KNOWLEDGE ABOUT WAYS OF EXPLOITING NEW

TECHNOLOGY-BASED IDEAS WHILE APPLYING THEORY INTO PRACTICE THROUGH CASE LEARNING AND

REAL-LIFE PROJECT WORK.

THIS MINOR IS PARTICULARLY MEANT FOR THOSE STUDENTS THAT HAVE NOT HAD A SIMILAR

MODULE AS PART OF THEIR MAJOR (AS IN IBA AND CREATE).

This module starts with an introductory Accelerationprogram that sensitizes students to the dynamics of theentrepreneurial business model development for 4days. This is a quick way of making students aware ofthe knowledge they lack and need to master foroperating in and communicating about business. Italso introduces in developing a technology-based start-up into a successful company. In a playful manner,participants interact in multidisciplinary teams in theAcceleration program , the project as well as case workduring the module. The business planning projectsynthesizes knowledge to be gained from the coursesdescribed below and will be based on a product and/orservice concept developed in (a) prior module(s) bysomeone within the venture team. A lot of fieldwork isinvolved using the lean start-up approach, continuallytesting assumptions, claims and data retrieved fromsecondary sources in desk research to minimize marketrisk and improve the concept for real-life adoption toprove a business caseFor the necessary analysis and business design work to

MORE INFORMATION Minorcoördinator:

For more information about this minor and for general information about minors: www.utwente.nl/majorminor/

be done, students need additional knowledge that isoffered in three introductory courses onentrepreneurship, innovation and financialmanagement. In these courses, a decision-centredapproach is taken in case teaching where - again -students work on real-life problem situations companieshave dealt with in order to prepare for a properlyanalysed and argued decision to be made for the caseproponent.Introduction to Entrepreneurship is about different formsand categories of entrepreneurship, the differences andcommonalities between the entrepreneurial and theinnovation process, as well as the jargon andconceptual basics of business disciplines like strategy,finance, marketing, and personnel and organisation.The subject of Innovation Management introducesstudents to different forms and categories of innovationas process and as result. As a discipline, it is largelybased on corporate as well as policy practice, andtranslated to technology-based start-up theory in orderto help students understand the typical differencesbetween large and small organizations in their strategiesand resource management for commercializing newproduct and service ideas.Finally, to avoid the Valley of Death pitfall, students areintroduced to the basic instruments of Financial Manage­ment of Innovative Enterprises. Focus is onunderstandingand composing a balance sheet, income statement andcash flow statement as part of acquiring and managingresources to invest in and develop the technologiesrequired to realize, valuate and market their product/service idea.

“Companies thatplan do better

than companiesthat don’t”

Joost BrinkmanRavelijn 2115T: 053 489 6599E: [email protected]