Minor HHS Digitale Communicatie 20131016
description
Transcript of Minor HHS Digitale Communicatie 20131016
Challenge the future
DelftUniversity ofTechnology
Minor Digitale Communicatie
Rob Speekenbrink, marketing & communicatie TU Delft
Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114
Reality check
Monitoring
Interaction
Sentiment
Corporate branding
They are all ambassadors
University =
wetenschappersdocenten
niet-wetenschappersstudenten
We just train them
But that’s not what we’re going to talk about today
we’re not the target group
Karlijn
Using students for our webcare
skills
creativity & brains
networks
Time on their hands
They speak the language
Not all of them are fit for the job
Not every one of them is fit for the job
Gevaar 1:Ze komen en gaan
Gevaar 2:Wij draaien niet aan de knoppen. Is er genoeg
vertrouwen?
Gevaar 3:Zijn ze net zo niet-objectief als wij?
But they do exist
Trainen, trainen, trainen
RobAnd now you are the students in our webare team
Waarom is dit goede content?
Student politics - KdW
tools
Monitoring tools
Tweetdeck
Facebook / Ads
LinkedIn company, universiteitspagina and alumni group
Behavior
wat doe je?
Organisation
Organisation sensitivity
Who knows what?
The website = the truth
Departimentalisation
F.A.Q.
Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114