Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste...

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Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010

Transcript of Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste...

Page 1: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Mining the

URBAN OREA 30-year Saga

Joe WerthManager, Outside Trader Department

Zero Waste International AllianceOctober 29, 2010

Page 2: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We prevent landfilling

• We salvage at the City of Berkeley Solid Waste Transfer station.

• We receive discards people bring us, 360 days a year. (We buy some.)

• We pick up unwanted things after we screen the materials on the phone.

Page 3: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Without Us -

Berkeley Dump circa 1979

Page 4: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

The Bad Old Days (1979)

Berkeley had an open dump, not yet a sanitary landfill, filling the San Francisco Bay shoreline. Common practice.

Page 5: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We got permission to salvage and a place to put things down.

Page 6: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We sold metals for scrap or reuse, whichever brought more.

In 1980 we registered as a business.

Page 7: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We had no startup money,

so we learned to sell - fast.

Bargaining was a must.

Page 8: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We saved our pennies and upgraded our equipment.

Page 9: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We expanded by renting a sales yard in town.

Page 10: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Over time it became clear that

this yard would make the most

money by specializing in

building materials

Page 11: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

This yard lost its

location and was forced

to move twice in two

years. Fortunately location 3 was very

good.

Dump

1

2

3

Page 12: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Then the landfill closed and the City opened a

transfer station. Urban Ore moved

its salvaging operation and

store to the transfer station.

Dump

3TS

Page 13: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Salvaging at the transfer station was easier than at the landfill. The concrete floor

helped a lot.

Page 14: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

The City incubated our business as a community service. We paid no rent

until we earned $11,000 a month. Then we paid 10% of the amount over $11,000.

Page 15: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We helped defeat 6 garbage incinerators and pass 3 citizens’ initiatives that banned incineration; set a 50% recycling goal; and established a County

agency to fund recycling. Our campaign slogan:

GIVE RECYCLING A CHANCE!

Page 16: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

In 1989 we left the transfer station and brought the two parts of Urban Ore together on Location 3, paying commercial rent.

Page 17: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

After 10 stable years we lost our lease and had to move again. This time it took two years and was very difficult. We did

earthquake upgrading on an old pipe manufacturing building. In 2002 we

completed our move to today’s location. In 2009 we purchased the property!

We hope NEVER to move again!

Page 18: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Home Sweet Home Dump

1

2

3TS

Page 19: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Today the Landfill Is Cesar Chavez Park

Page 20: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We Have Mixed Feelings About the Park

Page 21: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We still salvage

Page 22: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Receiving - Building Materials

Page 23: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Receiving - General Store

Page 24: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Sometimes We Buy

Rewards

modify

behavior.

Page 25: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We Pick Up

Page 26: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We Sell

Page 27: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

And Sell.

Page 28: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

And Sell.

Page 29: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

1/3 of interior from above

Page 30: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

2 acres more outside

Page 31: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

What we can’t sell, we recycle.

Page 32: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

We have grown.

Page 33: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

Community Benefit 2009

• Purchases for resale $153,390

• Sales taxes collected $213,812

• Property taxes $ 66,537

• Payroll taxes, fed & state $ 82,789

• Taxes, licenses, fees $ 79,758 TOTAL $596,286

• 7,000 tons/yr not landfilled Priceless

Page 34: Mining the URBAN ORE A 30-year Saga Joe Werth Manager, Outside Trader Department Zero Waste International Alliance October 29, 2010.

The EndThe End

900 Murray St.Berkeley, CA 94710phone 510-841-SAVE

Joe WerthOutside Trader Manager

[email protected]. 313