Mining & Engineering New South Wales Post Show Report 2012

miningandengineeringnsw.com.au 1miningandengineeringnsw.com.au

MINING & ENGINEERING

POST-SHOWREPORT 2012NEWCASTLE ENTERTAINMENT CENTRE

28-30 AUGUST 2012

2 M&E NSW POST-SHOW REPORT

We are delighted with the industry response to our fi rst M&E NSW held in Newcastle, recording visitor numbers 59% higher than the previous edition, held in Muswellbrook in 2009 – and it vindicates our decision, taken in conjunction with exhibitors and visitors, to move to what is the hub for the Hunter mining sector.

Exhibitors are reporting excellent levels of business and contacts. The feedback has been that M&E NSW attracted the ‘right’ people – quality visitors interested in what exhibitors have to offer and keen to do business.

With the current strength of the Hunter region mining sector, and the very positive indications for future growth and development, there are high levels of confi dence throughout the region. That is refl ected in the good support for this year’s event, and will stand us in good stead when we return to Newcastle.

Each year we publish this Post-Show Report as a transparent account of independent research and feedback from both exhibitors and visitors from M&E NSW. Visitor statistics in this report have been audited and approved by the Circulations Audit Board to provide you with a detailed overview of M&E NSW 2012. Some highlights include:

• There were 3,649 total visits over the three days of M&E NSW 2012

• 82% of visitors were ‘very satisfi ed’ to ‘satisfi ed’ with M&E NSW 2012

• 71% of visitors, who had direct authority or infl uence to purchasing the types of goods on display, saw something at M&E NSW 2012 that they were likely to buy after the exhibition

• 94% of visitors stated that they ‘intend’ or ‘may’ visit M&E NSW again in 2014

• 75% of exhibitors were ‘very satisfi ed’ to ‘satisfi ed’ with M&E NSW 2012

On behalf of REEDMININGEVENTS, I would like to thank all exhibitors, trade visitors, speakers, supporting partners, media partners and all other supporters for their contribution toM&E NSW 2012.

I look forward to working with you again at one of our premium mining exhibitions or at the next M&E NSW in 2014.

Paul BakerExhibition Director

A WORD FROM THE EXHIBITION DIRECTOR


Source - StatisticsCAB Audit Report– M&E NSW 2012 / Micromex Visitor Research – M&E NSW 2012 / Micromex Exhibitor Research – M&E NSW 2012

miningandengineeringnsw.com.au 3

KEY RESEARCH OUTCOMES

THE REEDMININGEVENTS TEAM

This Post-Show Report is a transparent account of what M&E NSW 2012 was all about. 300 trade visitors and 80 exhibitors were surveyed by an independent research company Micromex Research. Visitor statistics included in this report have been audited and approved by the Circulations Audit Board to provide you with a detailed overview of M&E NSW 2012.

We hope you enjoy reading this report and that it provides you with a useful insight into M&E NSW 2012. If you have any queries about this report, please do not hesitate to contact the REEDMININGEVENTS team.

Paul Baker Exhibition Director 02 9422 8822

Warren Queenan Sales Manager 02 9422 2563

Chris Ghosh Strategic Account Manager 02 9422 2518

Peter Thompson Account Manager 02 9422 2472

Luke Griffi n Account Manager 02 9422 2339

Brad Wheeler Operations Manager 02 9422 2581

Nina Vidale Event Manager 02 9422 2451

Veronica Ling Exhibition Coordination Manager 02 9422 8965

Amy Schwab Exhibition Coordinator 02 9422 2534

Samantha Martin Industry Liaison Manager 02 9422 2794

Christina Loo Marketing Executive 02 9422 2179

“ We’ve had really good enquiries about our range of solutions which improve safety and productivity when working at heights. Being based in WA we are also here to look for distributors for our range and we’re fairly confi dent we’ve found the right company, so from our point of view the show has been a great success.”

Liam McGeever, Access Superintendent, Linkforce Engineering

m.

“ Being based in Newcastle and wanting to make inroads into the mining sector made the decision of coming to M&E NSW fairly straightforward, and we haven’t been disappointed. Each morning has been busy for us, people stopping by the stand to see what we are doing. We’ve seen good levels of decision makers and we know we’ll do business from the show.”

Alex Panov, Delta Water Solutions


SPOTLIGHT ON THE VISITORS*Date Single

visitsRevisits Total

Tuesday 28 August 1,060 0 1,060

Wednesday 29 August 1,388 86 1,474

Thursday 30 August 1,054 61 1,115

Total visitors 3,502 147 3,649

Summary of attendance

Satisfaction

• Overall, visitors’ satisfaction with M&E NSW 2012 was high with 82% stating that they were ‘very satisfi ed’ or ‘satisfi ed’

• 70% of visitors stated that they ‘defi nitely will’ or ‘probably will’ recommend to associates in the industry that they should visit M&E NSW

• 94% of visitors stated that they intend or may visit M&E NSW again in 2014

Purchasing authority

• 54% of visitors stated that they held direct authority or infl uence for purchasing the types of goods or services seen at M&E NSW 2012

• 71% of visitors who had direct authority or infl uence for purchasing, saw something at M&E NSW 2012 that they were likely to buy after the exhibition.

Exhibition directory

• 67% of visitors stated that they would use the Exhibition Directory to contact exhibitors after M&E NSW 2012

• Of the visitors who did receive the directory, 49%stated that they would keep it for 5 months or more

“ We have been happy to be at M&E NSW. We’ve seen plenty of our existing clients, which is important, but also management from mines, engineers, mine contractors as well as operators that we are not currently working with. The enquiries have come from right across the region.”

Anthony Males, Operations Manager, Crusher RentalsMean ratings: 1 = very unimportant and very dissatisfi ed, 5 = very important and very satisfi ed

* Source: Micromex Visitor Research – M&E NSW 2012 / CAB Audit Report– M&E NSW 2012


Industry category Number of responses

% of attendees

Agriculture 32 0.9%

Blasting & Demolition 21 0.6%

Communications 28 0.8%

Construction 191 5.5%

Consulting & Design 122 3.5%

Contracting 67 1.9%

Defence/Aerospace 22 0.6%

Drilling 44 1.3%

Education 78 2.2%

Engineering 522 14.9%

Environment 35 1.0%

Financial Institution 33 0.9%

Government 39 1.1%

Import/Export 69 2.0%

Maintenance 192 5.5%

Materials Handling 169 4.8%

Mineral Processing 95 2.7%

Mining 893 25.5%

Oil & Gas 66 1.9%

Power Distribution 53 1.5%

Power Generation 38 1.1%

Process, Control & Instrumentation

83 2.4%

Production / Refi ning 47 1.3%

Quarrying 25 0.7%

Sugar 5 0.1%

Telecommunications / IT 60 1.7%

Transport / Distribution / Storage

95 2.7%

Utilities 31 0.9%

Waste Management 19 0.5%

Other 2 0.1%

Blank 326 9.3%

Total Responses 3,502 100.0%

Industry category Number of responses

% of attendees

Administration 133 3.8%

Apprentice 41 1.2%

Consultant 264 7.5%

Contractor 103 2.9%

Engineer, Chemical 19 0.5%

Engineer, Civil 28 0.8%

Engineer, Electrical 134 3.8%

Engineer, Hydraulic 43 1.2%

Engineer, Mechanical 207 5.9%

Engineer, Mining 78 2.2%

Engineer, Process 38 1.1%

Engineering, Other 79 2.3%

Exploration 10 0.3%

Maintenance 170 4.9%

Media 2 0.1%

Mine Manager 18 0.5%

Operations 122 3.5%

Operator 93 2.7%

Owner 122 3.5%

Plant Manager 41 1.2%

Production 97 2.8%

Purchasing 123 3.5%

Research &Development

69 2.0%

Safety / OH&S 93 2.7%

Senior Management – Director, GM, MD, CEO

439 12.5%

Site Manager/ Supervisor

122 3.5%

Trades Person 189 5.4%

Trainer / HR 84 2.4%

Transport 47 1.3%

Other 54 1.5%

Blank 440 12.6%

Total Responses 3,502 100.0%

Trade visitor analysis by industry category Trade visitor analysis by job function

“ M&E NSW has been one of the better shows for us. We fi nd that trade shows are an excellent way of getting to our markets and putting across our point of view and services. There is no substitute for talking face to face with people, understanding their problems and showing them how they can be solved.”

Harry Lamerton, Director, HPL Group – Fuel Tax Credits


States & Countries Number of attendees

% of attendees

NSW 3,295 94.09%

VIC 55 1.57%

SA 7 0.20%

QLD 84 2.40%

WA 6 0.17%

TAS 1 0.03%

ACT 13 0.37%

NT 1 0.03%

Total Australia 3,462 98.86%

New Zealand 1 0.03%

Other Overseas 39 1.11%

Total 3,502 100.0%

Objectives Importance score

Satisfactionscore

To keep abreast of industry trends

4.14 3.99

To look for new products 3.92 3.81

Networking 3.91 3.97

Too look for new/alternative suppliers

3.61 3.85

To see existing suppliers 3.49 3.94

To make purchasing decisions/source products

3.34 3.91

To attend conference/seminars

2.90 3.83

To place orders 2.67 3.94

Trade visitor analysis by state/country breakdown

Objectives when attending M&E NSW 2012

“ Today, safety is the most important issue in mining and our portable monitoring systems have been proved to be very popular in the mining sector. We’re at M&E NSW to increase awareness of our products and technology – and it’s certainly worked for us. We’ve had some quality leads and numerous discussions about other applications for our products, which will lead to new developments and business opportunities. We’ve also been able to network with a couple of other exhibitors which will help us expand our network and coverage, so it’s been good from that perspective. Yes, M&E NSW has been a really good show for us.”

David O’Dell, Portable Safety Systems


Mean ratings: 1 = very dissatisfi ed, 5 = very satisfi ed

Mean ratings: 1 = very dissatisfi ed, 5 = very satisfi ed

SPOTLIGHT ON THE EXHIBITORS*Objectives in exhibiting

Rating of the exhibition

Objectives description Objective % count

Satisfactionmean

Promote company & product awareness

100% 3.68

Generate new sales leads 95% 3.42

Maintain status as a playerin the industry

79% 3.62

Promote new products/ services

65% 3.65

Increase sales to existing customers

58% 3.04

Launch a new product/ service

56% 3.73

Seek agent / distributor/ reseller

16% 3.77

Write sales orders onsite 13% 2.60

Description Satisfactionmean

Shell scheme construction 4.08

Organisation of the event 4.00

Security 3.97

Cleaning 3.96

Electrical installation 3.95

Exhibition layout 3.86

Venue 3.85

Promotion of the event 3.77

Parking 3.76

Catering 3.15

Overall satisfaction with M&E NSW 2012• 75% of exhibitors were ‘very satisfi ed’ to ‘satisfi ed’ with M&E NSW 2012

• 81% of exhibitors stated they ‘will’ or ‘possibly will’ exhibit at M&E NSW 2014

* Source: Micromex Exhibitor Research – M&E NSW 2012


EVENTSSafety Panel DiscussionPanellists including Brant Webb and Dean McSporran spoke about their experiences, the moments that changed their lives. Brant also conveyed the impact on the individual and their families; and provided evidence on the prevalence and incidence of ABI (Acquired Brain Injury), which is prevalent and increasing in the mining industry.

Brant Webb Mine Safety PresentationBeaconsfi eld mine disaster survivor Brant Webb shared his experiences and the importance of workplace safety. Webb’s frank and compelling sessions resonated with all that work in the mining industry.

Women in Mining Panel DiscussionPanellists spoke about their experience in the mining industry: challenges, opportunities and inspirations. It was an inspiring, motivating and educational session to women currently working or considering work in the mining industry. The Orica Talent Team was also onsite post panel discussion to speak one-on-one with audience members interested in a career or looking at other opportunities.

Bubbles & Boots Networking FunctionA featured function provided additional networking opportunities. Nibbles, drinks and live entertainment were served complimentary to celebrate the M&E NSW Women in Mining.

M&E NSW Crib SessionsA dedicated area featuring live entertainment for the M&E NSW visitors as well as exhibitors to network with industry peers.

“ Our fall protection systems have been very popular here at M&E NSW; it’s been a really good show for us. We’ve had plenty of enquiries from the local mining area and from all levels including mine management, engineers and operators. The fi rst and third day were outstanding for us, we were busy dealing with high levels of quality people. It’s been a good move bringing the show to Newcastle.”

Greg Single, Managing Director, Skylotec


MARKETING ACTIVITIES FOR M&E NSW 2012Below is an overview of marketing activities undertaken by REEDMININGEVENTS to attract a high-quality audience of mining industry professionals to M&E NSW 2012.

Direct MailApproximately 13,000 trade invitations were distributed to industry personnel using targeted mailing lists.

A further 31,000 were sent to exhibitors and industry associations for distribution to customers and members.

Email MarketingA comprehensive email marketing campaign was used to both encourage new visitors and remind all registered visitors to attend the exhibition.

AdvertisingTo target potential M&E NSW visitors, an extensive advertising campaign commenced three months prior to the show. The campaign incorporated a combination of various channels, including:

• Trade publications – advertising in major industry publications.

• Online – advertising on major industry websites and e-newsletters.

• Newspaper – regional newspapers.• Radio – live-read ads were aired on 2KO and ATN

(Australian Traffi c Network). Recorded ads were aired across three major regional stations.

• TV advertising – TVC were aired starting one month before M&E NSW across Prime Seven Newcastle network.

• Outdoor advertising – including airport signage, roadside billboards and mobile billboards.

TelemarketingA successful telemarketing campaign to previous visitors was undertaken fi ve weeks before M&E NSW 2012.

An additional telemarketing campaign was undertaken to recontact pre-registered visitors in the fi nal week before M&E NSW 2012.

Public RelationsOur public relations agency – Spitfi re Communications - undertook a broad campaign covering industry, regional and mainstream media. Ample editorial coverage of M&E NSW 2012, individual exhibitors and products and parallel events was secured in all key mining industry trade journals and in the mainstream media.

M&E NSW WebsiteThe M&E NSW website proved to be a valuable tool for visitors and exhibitors to access information about the event. All exhibitors were provided with the opportunity to provide a 250 word company profi le that is listed on the website.

Social MediaFacebook, Twitter and LinkedIn were used for M&E NSW to increase awareness and generate discussions within the industry. Followers and fans were kept connected before, during, and after the event via regular live posts.

Logos‘See us at M&E NSW 2012’ logos were designed and made available to exhibitors to include on their website and in their email signature. This was instrumental in driving visitors to individual stands.

Exhibition DirectoryDistributed to every visitor, the Exhibition Directory was again a valuable reference tool during and after the show.the show.


28 – 30 August 2012Newcastle Entertainment Centre

Partners

AT THE COALFACE OF MINING INNOVATIONRegister to Visit miningandengineeringnsw.com.au


OUR INDUSTRIAL EXHIBITION PROGRAMME2013

2014

20 – 23 August 2013Sydney Showground, Sydney Olympic Park, NSWaimex.com.au

WESTERN AUSTRALIAMINING & ENGINEERING

6-8 May 2014Perth Convention & Exhibition Centre, WAminingandengineeringwa.com.au

22-24 July 2014Mackay Showground, QLDqueenslandminingexpo.com.au


24-26 September 2014Jakarta, Indonesiaminingandengineeringindo.com


7-9 October 2014Newcastle Entertainment Centre, NSWminingandengineeringnsw.com.au

15-17 July 2013Sydney Convention & Exhibition Centre, NSWwinetechexpo.com.au

13-16 May 2014Sydney Showground, Sydney Olympic Park, NSWnationalmanufacturingweek.com.au

2014

7-10 May 2013Melbourne Convention & Exhibition Centre, VICnationalmanufacturingweek.com.au

2013

21-25 May 2013Melbourne Convention & Exhibition Centre, VICpacprint.com.au

Mining & Engineering New South Wales Post Show Report 2012

Documents

Transcript of Mining & Engineering New South Wales Post Show Report 2012