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BANANAS

MINI-CONCEPT

THIS IS BANANAS!

INTRODUCTION

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As the most widely consumed fruit in the United States, bananas are about as exotic as the

common loaf of Wonder Bread. When it comes to trendy foods, bananas have maintained

their basic status while the wellness world heralds foods like oat milk. But alas, the humble

banana is having its time in the sun. Due to it’s numerous health and beauty benefits, along

with the fact that the scent of bananas is irresistible to many, a surge in its popularity has

spiked. Familiar foods like banana have invaded the home and personal care market due to

the collision of two major consumer moments: the pervasiveness of wellness culture and the

increasing fear that most products are dangerous.

On the horizon, bananas many uses and varieties make it a favored fruit, it’s no coincidence

that it’s become one of the top trending ingredients in recent years.

AROUND THE WORLD

GLOBAL FACTS

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In 2018,

800Air Care & Personal

Care products with a “Banana” claim

launched in North America.

Source: Mintel

The biggest producers of bananas are

India and China.

Philippines has the highest per capita

consumption, about 132 per year,

followed by Brazil. About 100 billion

bananas are consumed globally

each year.

Of the nearly 80 million tons of

bananas produced around the world less than 20% are exported. The rest are eaten locally.

Source: Food and Agriculture Organization of the United Nations

In the 1950’s, a disease called the Panama Disease all but wiped out an entire species of banana which motivated farmers to use

the Cavendish bananawhich we all eat today. The bananas we eat are actually all cloned from a

single banana plant in southeast Asia.

DID YOU KNOW

A’PEELING BENEFITS

INCREASE HAPPINESS

Bananas release a mood regulating substance called

tryptophan which is converted to serotonin in the brain and thus elevates mood

to make us happier!

ENERGY

Bananas supply proper carbohydrates necessary to replace the muscle glycogen

(muscle sugar) used.

DISEASE FIGHTER

Research shows that eating bananas may lower the risk of

heart attacks and strokes.

POTASSIUM

High in potassium, bananas help the body’s circulatory system deliver oxygen to the brain,

helping maintain regular heartbeat and proper

water balance.

[ ]Did you know that bananas are herbs? Although referred to as banana trees, they are not trees at all but a perennial herb.

FUN FACT

[ ]What do Mona Lisa, Ice Cream, and Goldfinger all have in common? They’re all varieties of the more than 1,000 types of bananas in the world.

FUN FACT

TREAT PUFFY EYES

The nutrients in bananas can help calm the blood vessels

under the eyes and reduce puffy eyes.

ENHANCE HAIR HEALTH

Bananas contain folic acid that makes your hair shine. They also keep your hair moisturized and

hydrated.

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BANANA BULLETIN

IN THE NEWS

2. Fashion brand, Marni has pulled its latest inspiration from the produce world, crafting it’s new Banana sneakers around the eponymous fruit and its ties to pop art.

1. Chiquita Banana released their annual artist sticker, this year designed by renowned Spanish artist Ricardo Cavolo. Five new stickers have been designed with bold colors and a reimagination of the iconic Miss Chiquita Banana figure to celebrate the end of 2019.

3. Bananas are by their nature a bit comical. They are fun. Since it first debuted on 2011, the banana has once again made it’s return on Prada’s pattern print bowling shirt for men. 4. The banana industry is fighting to protect the most popular variety of the fruit from a destructive fungus. A disease that ravages banana crops has made its long-dreaded arrival in Latin America, the biggest exporter of the crop. That's reigniting worries about the global market's dependence on a single type of banana, the Cavendish.

@marni

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Prada

Banana CabanaWhite Barn

Bana BananaL’Artisan Parfumeur

Banana Body Yogurt

The Body Shop

Banana Nut BreadYankee Candle

Banana Bundt CakeBath & Body Works

Banana Hand Milk Tony Moly

Banana TwistVictoria’s Secret

PlaintainDemeter

Banana Bright Eye Cream

Ole Henrikson

Banana Skin Facial Oil

Lush

Strengthening Treat – 1 Minute Hair Mask

+ Banana ExtractGarnier

Banana Lip Balm Sephora Collection

‘BUNCHA BANANAS

MARKET PRODUCTS

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Almond BreezeAlmond Milk with

Banana

Purely Elizabeth Superfood Bar

Kit Kat Banana Flavor

BELOVED BANANA

FOOD & BEVERAGE

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1. Banane du BrésilLiqueur made from the slow maceration of bananas mostly from Brazil, captures the spirit of bananas for an intense aroma, enhanced by a hint of Cognac.

2. Purely Elizabeth Superfood Bar Bananas and rich, creamy nut butter + grain-free goodness. Craveablechewy crunch, made with cashews, almonds, coconut oil, bananas, chia seeds, and hemp seeds.

3. Bacardi Banana RumBacardi Banana, a white rum expertly blended for character and flavor to create an authentic Banana taste. Aroma notes of fruit and candy banana, caramel and vanilla with an aftertaste of sweet banana with burnt sugar.

4. Barnana Original Banana BitesUnlike those unsavory banana chips, these bites are moist and delicious.They look and taste just like grandma's old banana bread.

5. Kit Kat Banana FlavorBanana flavored Kit Kat’s produced by Nestle Brazil come packaged in the same format of your regular Kit Kat, but it’s intense banana-milk flavor with it’s brittle, crispy flakes boast a whole new delicious sensation.

6. Almond Breeze Almond Milk with Banana The creamy, sweet goodness of Almond Breeze Almond Milk is now blended with real bananas for a deliciously satisfying treat that contains half a banana in every serving.

1. 2. 3.

4. 5. 6.

Giffard Banane du Brésil Premium Liqueur

BacardiBanana Rum

BarnanaOriginal Banana Bites

GOING BANANAS

MOODBOARD

Yellow C 2004 C 367 C 394 C

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FRAGRANCES

Sozio Col lect ion Banana is a healthy fruit known for its good source of potassium, but it is one of the stronger smelling

fruits too. Ranging from sweet, calming, subtle and exotic –

banana has many scent profiles.

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BA NA N A

L I F E C YC L E

Green. Floral. Fruity.

The wonderful stages of the

banana as they make their way

from humid, tropical climates to

your fruit bowl.

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B A N A N A C R U S H

S O M 0 0 1 1 2 7

B A N A N A F L O W E R

S O M 0 0 1 1 2 6

B A N A N A L E A F

S O M 0 0 1 1 2 5

Gourmand/Fruity

T O P

Sun-Ripened Banana,

Juicy Pineapple, Sweet Orange

▸ ▸ ▸

M I D D L E

Green Jasmine, Lilac,

Violet Leaf, Rhubarb

▸ ▸ ▸

B A S E

Creamy Vanilla,

Sugared Clove

Floral/Fruity

T O P

Fresh Banana,

Palm Leaf, Coconut Water

▸ ▸ ▸

M I D D L E

Hibiscus,

Tiare Flower, Tropical Fruity

▸ ▸ ▸

B A S E

Vanilla Sugar,

Tonka Bean, Musks

Fruity/Green

T O P

Green Banana,

Peach Blossoms

▸ ▸ ▸

M I D D L E

Leafy Greens,

Golden Pineapple, Jasmine Petals

▸ ▸ ▸

B A S E

Coconut Husk,

Vanilla Orchid

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H E A LT H Y

‘ NANA

Aromatic. Fruity. Fresh.

An indulgent fusion of aromatic

scents combined with the

multi-facets of banana.

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S U P E R ‘ N A N A

S O M 0 0 1 1 3 0

S A L T E D P L A N T A I N

S O M 0 0 1 1 2 9

B A N A ’ S W E L L

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Green/Fruity

T O P

Green Banana,

Dewy Cucumber

▸ ▸ ▸

M I D D L E

Leafy Kale,

Salad Greens, Rhubarb

▸ ▸ ▸

B A S E

Agave Nectar,

Earthy Notes

Marine/Fruity

T O P

Salted Banana,

Marine

▸ ▸ ▸

M I D D L E

Aquatic Floral,

Coconut Water

▸ ▸ ▸

B A S E

Driftwood,

Sheer Vanilla

Aromatic/Fruity

T O P

Sparkling Ginger, Lime,

Bergamot, Grapefruit

▸ ▸ ▸

M I D D L E

Banana Leaf, Clove,

Nutmeg, Cardamom

▸ ▸ ▸

B A S E

Santal,

Ambrette, Vanilla Musk

Bananas flavorful profile make it

the perfect addition to boozy

liqueurs and sweet desserts.

Y U M M Y

‘ NANA

Edible. Boozy. Gourmand.

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B O O Z N A N A S O U F F L E

S O M 0 0 1 1 3 3

P B & B A N A N A

S O M 0 0 1 1 3 2

T U T T I F R U T T I B A N A N A

S O M 0 0 1 1 3 1

Gourmand/Fruity

T O P

Ripe Banana,

Pineapple, Creamy Coconut

▸ ▸ ▸

M I D D L E

Condensed Milk,

Caramelized Sugar

▸ ▸ ▸

B A S E

Butterscotch Rum,

Vanilla Bean, Chocolate Syrup

Gourmand/Fruity

T O P

Sliced Banana,

Coconut

▸ ▸ ▸

M I D D L E

Peanut Butter,

Toasted Almond

▸ ▸ ▸

B A S E

Dark Chocolate,

Vanilla Sugar

Fruity/Gourmand

T O P

Peach Nectar,

Sweet Orange, Juicy Pineapple

▸ ▸ ▸

M I D D L E

Creamy Banana,

Buttery Caramel, Coconut Milk

▸ ▸ ▸

B A S E

Vanilla Bourbon,

Sugared Musks

∙ Perfume your world ∙

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Sozio Inc51 Ethel Road West

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