MINDBODY- 8 Steps to Opening a Yoga Studio GG Aug...A detailed business plan will keep you focused...
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Yoga mats Eye pullow Blankets A detailed business plan will keep you focused and help you secure funding. Include topics such as your market analysis, detailed financial projections (such as funding, pricing and membership strategies), and brand identity (including logo, colors, imagery and fonts). E s t a b l i s h a p u r p o s e 8 Steps to Opening a Yoga Studio © 2018 MINDBODY, Inc. All rights reserved. Get whatever you need – blocks, pillows, bolsters, straps, sandbags, blankets and eye pillows – so that you’re ready to go on opening day. If customers are expected to bring their own materials (yoga mats, towels and the like), have a few spares on hand just in case someone shows up without them. If you plan to sell retail, stock up on products to have everything on hand that you need for opening. You should have your website up at least 90 days before your big opening. Advertise a great presale deal that’s only available before that date to attract your first customers. Great options include an annual pass, a one-month unlimited introductory offer or even a discounted membership price that only applies to those who signed up during the pre-sale. Open your doors, attract new customers and start growing! Your studio management software will help you find, acquire and retain new customers, and it'll be ready for when you expand into a new location. Step One Ask yourself an existential question: Why do you want to start a yoga studio? This answer will guide the rest of your business plan and act as your North Star as you grow your business. Start D e v e l o p y o u r b u s i n e s s p l a n S t e p T w o S t e p T h r e e R e s e a r c h y o u r s p a c e Look for a local space with the right features in a popular, but not too saturated, location and at a price you can afford. Prioritize accessible locations with parking, easy access and a good amount of foot traffic. Also, review the terms of the commercial lease, check out the neighbors and make sure these fall in line with your expectations for your business sound systems, cost and length of lease. Start off on the right foot with the perfect studio management software. Look for one that goes beyond scheduling to manage nearly all aspects of your business. Once you get your software set up, be sure to input your schedule and start publicizing it! S t e p F o u r C h o o s e y o u r s o f t w a r e S t e p F i v e S t e p S e v e n S t a f f y o u r s t u d i o It's almost impossible to operate a business alone, so find dedicated team members who share your vision. To optimize staff management, be sure to create a contract and employee handbook. S t e p S i x S t e p E i g h t P u r c h a s e e q u i p m e n t G e t r e a d y t o o p e n R e t a i n c u s t o m e r s a n d gr o w your business PASS 1 month Congratulations! Starting a yoga studio is your chance to fulfill your passion and take control of your career. Of course, you'll want to start everything off on the right foot. That's where MINDBODY comes in. We've got a suite of resources and software tools to get your studio up and running. Ready to get started? Here are the eight steps you'll need to take in order to open your yoga studio: MINDBODY is ready to help you launch your yoga studio. Our comprehensive platform supports all your marketing, scheduling, retail and expansion needs. Visit us at mindbodyonline.com to get a live, customized tour of our software. End
Transcript of MINDBODY- 8 Steps to Opening a Yoga Studio GG Aug...A detailed business plan will keep you focused...
Yoga matsEye pullow Blankets
A detailed business plan will keep you focused and help you secure funding. Include topics such as your market analysis, detailed financial projections (such as funding, pricing and membership strategies), and brand identity (including logo, colors, imagery and fonts).
Establish a purpose
8 Steps toOpening a Yoga Studio
© 2018 MINDBODY, Inc. All rights reserved.
Get whatever you need – blocks, pillows, bolsters, straps, sandbags, blankets and eye pillows – so that you’re ready to go on opening day. If customers are expected to bring their own materials (yoga mats, towels and the like), have a few spares on hand just in case someone shows up without them. If you plan to sell retail, stock up on products to have everything on hand that you need for opening.
You should have your website up at least 90 days before your big opening. Advertise a great presale deal that’s only available before that date to attract your first customers. Great options include an annual pass, a one-month unlimited introductory offer or even a discounted membership price that only applies to those who signed up during the pre-sale.
Open your doors, attract new customers and start growing! Your studio management software will help you find, acquire and retain new customers, and it'll be ready for when you expand into a new location.
Step One
Ask yourself an existential question: Why do you want to start a yoga studio? This answer will guide the rest of your business plan and act as your North Star as you grow your business.
Star
t
Develop
your business plan
Step Two
Step Three
Research your s
pace
Look for a local space with the right features in a popular, but not too saturated, location and at a price you can afford. Prioritize accessible locations with parking, easy access and a good amount of foot traffic. Also, review the terms of the commercial lease, check out the neighbors and make sure these fall in line with your expectations for your business sound systems, cost and length of lease.
Start off on the right foot with the perfect studio management software. Look for one that goes beyond scheduling to manage nearly all aspects of your business. Once you get your software set up, be sure to input your schedule and start publicizing it!
Step
Fou
r
Choose your software
Step FiveStep Seven
Staff your stu
dio
It's almost impossible to operate a business alone, so find dedicated team members who share your vision. To optimize staff management, be sure to create a contract and employee handbook.
Step
Six
Step
Eight
Purchase equipment
Get ready to o
pen
Retain customers and grow your business
PASS1 month
Congratulations!
Starting a yoga studio is your chance to fulfill your passion and take control of your career. Of course, you'll want to start everything off on the right foot. That's where MINDBODY comes
in. We've got a suite of resources and software tools to get your studio up and running.
Ready to get started? Here are the eight steps you'll need to take in order to open your yoga studio:
MINDBODY is ready to help you launch your yoga studio. Our comprehensive platform supports all your marketing, scheduling, retail and expansion
needs. Visit us at mindbodyonline.com to get a live, customized tour of our software.
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