Understanding and getting themost out of different generations

Mind theGap

by Dr Graeme CodringtonTomorrowToday.co.za

@FuturistGraeme.co.za

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Why can’t everyone just be

… like me ?

normal

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Behaviour

A"tudes

Values

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age

socio2economic

culture

gender

era

educa5on

race

religion

personality

Our values are established by age 12

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... Understand yourself … lessons from history

Understand others …

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INFLUENCES)Great&DepressionWorld&War&II

DEFINING)VALUESPay&your&duesDedica5onHard&workRespect&

Waste&not&want&notHate&debt

Silent)Genera5on)1925);)1947

Source:(The(Four(Yorkshiremen,(At#Last#That#1948#Show.co.za

INFLUENCES)Great&DepressionWorld&War&II

DEFINING)VALUESPay&your&duesDedica5onHard&workRespect&

Waste&not&want&notHate&debt

Silent)Genera5on)1925);)1947

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I have a dream…

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Boomers)mid)1940s);)1960s

INFLUENCES)Grand&visionsMoon&landingRock&‘n’&Roll

Rela5ve,&growing&wealth

DEFINING)VALUESIdealism&/&Op5mismPersonal&gra5fica5onYouthfulness&/&Health

WorkaholicsLive&life&on&credit

Will&“reJtyre”,&not&re5re

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Boomers)mid)1940s);)1960s

INFLUENCES)Grand&visionsMoon&landingRock&‘n’&Roll

Rela5ve,&growing&wealth

DEFINING)VALUESIdealism&/&Op5mismPersonal&gra5fica5onYouthfulness&/&Health

WorkaholicsLive&life&on&credit

Will&“reJtyre”,&not&re5re

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Example: Selling Equity Release / Remortgages

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Genera5on)X1970s);)1989

INFLUENCES)Constant&change&/&turmoil

Cold&WarThe&‘broken’&familyPCs&and&24&hour&TV

DEFINING)VALUESChoice&/&personalisa5onImmediate&gra5fica5on

InformalityAuthority&&&respect&are&earned

Not&scared&of&failureGlobal&mindset

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Genera5on)Y1990s);)2008?

INFLUENCES)Internet

Mobile&phonesThe&Global&Village

9/11Climate&change

DEFINING)VALUESA&veneer&of&confidence

TechnoJliterateDesperate&to&belong

Globally&awareNeed&to&know&“why”

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Understanding why we don’t understand

We may have beenliving in the same house or working in the same office

as older or younger people, but we have been

living in different worlds

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An overlapping cycle

1945 19751960

BOOMERS GEN)X

1990

CUSPERS

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Applying generations across your organisation

Talent & team

engagement

Customer

service and

marketing

Strategy &

organisational

design

Leadership

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Download the app

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www.GraemeCodrington.com

Email: graeme@tomorrowtoday.co.za

Twitter: @FuturistGraeme

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Enquiries: Vicky Coats

vicky@tomorrowtoday.co.za

+27 84 5567 125