MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION
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MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION Filip Petrović email: [email protected] Bojan Cvetojević email: [email protected] Mentor: Veljko Milutinović 1/ 6
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MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION. Filip Petrovi ć email: [email protected] Bojan Cvetojevi ć email : [email protected] Mentor: Veljko Milutinovi ć. 1/6. What is “ Poru č i Bre ” ?. Embedded database of fast food restaurants - eas y data access - PowerPoint PPT Presentation
Transcript of MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION
MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION
Filip Petrović email: [email protected] Cvetojević email: [email protected]: Veljko Milutinović 1/
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WHAT IS “PORUČI BRE”? Embedded database of fast food restaurants
- easy data access- search restaurant by name or geo-location
Insight into the selected restaurant’s menu - optional comparing of different fast food restaurants- no haste and no pressure
Easy to create and send orders- just a few clicks away from your meal- no need to call, search for phone numbers or wait due to busy lines
- solved problem of potential inconvenience
Internet independent - your order is sent via sms - the receiver side only needs a regular cell-phone 2/
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HOW TO DISTRIBUTE? MIND GENOMICS
Raw Materials – Silos & Elements
Target CustomersTarget Distributers- Impact on Customer
Experience
INTERNET
IdeaMap™
Find and classify target groups
ANALYZED SURVEY RESULTS → Mind Genomics
Total Sample
Seg 1 Self Driven Online
Banking Seekers
Seg 2 Technology/
High Securit y Seekers
Seg 3 Collaborative
Online Seekers
Seg 4 Personal Touch with
Technology
Base Size: (267) (105) (50) (59) (53) Constant: 31 34 28 31 26
OC1 Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer 0 2 2 5 -13
OC3 Faster loan application process…work in real time online with a loan officer 0 0 -8 12 -8
OC4 Our bank's customer service reps will help you browse and use our online banking services -1 0 -6 10 -10
OC2 Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer -3 1 -11 6 -12
ON3 We wil l answer all your requests in 'real time' by email, instant or text messaging 1 7 -11 3 -1
ON4 We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging
1 6 -4 -3 0ON2 No more paper mail... We will send you statements and images of
transactions securely by email -2 5 -17 -5 2ON1 We allow you to pay bills securely using your mobile devices (cell
phone, PDA, Blackberry, et c.) -4 2 -13 -9 -2
BR3 We offer a bank-issued smart card so we can recognize you entering t he branch and process your needs faster 4 2 6 -3 13
BR4 Choose a secure eye or finger security scan to ident ify you immediately in-branch and at ATM 4 3 10 -1 3
BR2 We have the most secure biometr ic system t hat identifies you as you enter the branch so we can process your needs faster 2 -1 8 -5 6
BR1 We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services -4 -3 -6 -11 2
Online Collaborative
Online Other
In-Branch Recognition
No more paper mail – we will send you copies of statements by secure e -mail
Securely manage your account by PDA, Internet of automated telep hone
Our banks customer services reps will help browse & use our on -line services
Manage all your banking needs with a state of the art kiosk and be confident that live help is available if you need it
No more paper mail – we will send you copies of statements by secure e -mail
Securely manage your account by PDA, Internet of automated telep hone
Our banks customer services reps will help browse & use our on -line services
Manage all your banking needs with a state of the art kiosk and be confident that live help is available if you need it
MARKET SEGMENTATION TYPING ENGINEMARKETING PHRASES
-Classify target groups -Determine the right approach
WHO WILL BENEFIT?
- Do you want to increase your profit?- Do you want to reach new customers?- Do you want to speed up the ordering process?- Do you want to be ahead of your competition?
Fast food owner
Hungry customer
Powerful corporation
- Do you want to be able to order food anytime, anywhere?- Do you want to avoid waiting for your meal?- Do you want to feel comfortable while ordering?
- Do you want to increase your reputation?- Do you want to follow new trends?- Do you want a cheap and effective advertisement?
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Multiple permutations of the variables/levels This is done before the experimental design is applied
Creation of augmented isomorphic permuted experimental designs that includes permutation of the levels and the variables.
- Isomorphic Permuted Experimental Designs - helps us create distinct designs for each respondent
How to ask the right questions?
Example of the creation of augmented isomorphic permuted experimental designs With a set of variables (A1, A2, …, An), the experimental units are applied to an individually randomized array of variables Rk ⊆ (A1, A2, …, An)
The experimental unit ci is applied to three randomizations (Rk) of the variables (A, B, C, D, E) to create profiles Ci. Xj is level j of variable X.
Mathematics will help - IPAD
Goal - Proper questions designed for each target group4/6
- The approach creates isomorphic designs that are statistically equivalent- This in turn creates a diverse contextual environment for concept testing - This produces less biased results
How to ask the right questions?
Final result- Unique set of questions specifically designed for the target group- They will be most effective when used with Mind Genomics
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Filip Petrović email: [email protected] +381642916852 Bojan Cvetojević email:
[email protected] +381693028769
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Contact Info
