Min young kim korean airlines
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Korean Airlines Min Young Kim A44180725
description
Transcript of Min young kim korean airlines
Korean Airlines
Min Young KimA44180725
Quick Overview Founded in 1946
One of the largest airline of South Ko-
rea
Top-ranked international cargo airline
45 countries – 125 cities of destina-
tions
Big Idea
Target Audiences
Family Students who are studying abroad
Budget•Total Annual Revenue: $94 million •Digital Marketing: $451,200 /month.•SEO: $90,240•PPC: $135,360•Social Media: $135,360
Budget- cont.SEO- 20%
PPC- 30%
Email- 5%
Social- 30%
Mobile- 10%
Content- 5%
Tools & Tactics
KPI (Key Performance Indi-cators)
PPC
Summary
Increase of Revenue/
Awareness of Brand Loyalty
Different Target Audi-
ences
Social Media Marketing
Concentra-tion of PPC
Works Cited•http://en.wikipedia.org/wiki/Korean_Air•http://digitalmarketingcalculator.com/•http://
kr.koreanair.com/kalmain/frm_intro.aspx?mode=6
