Milton GlaserResearchDamian

Bibliography

1. https://www.britannica.com/biography/Milton-Glaser

2. https://en.wikipedia.org/wiki/Milton_Glaser

Information on Milton GlaserMilton Glaser is an American graphic designer and illustrator who was born on June 26th, 1929, New York. Glaser went to The High School of Music and Art, then later he progressed to Cooper Union in New York City from which he graduated in 1951. He then went to Italy “Academy of Fine Arts” by a fulbright scholarship to study printmaking with Giorgio Morandi in the years 1952-1953. Milton Glaser is the cofounder of the Pushpin Studio who he founded with Seymour Chwast, Reynolds Ruffins and Edward Sorel in 1954. Glaser also founded the New York Time Magazine with Clay Felker, he then founded the Milton Glaser Inc in 1974. Glaser has designed many posters, publications and architectural designs throughout his career. Glaser has also received lots of awards throughout his career such as “The National Medal of Arts” from President Barack Obama in 2009 and he was the first graphic designer to receive this award. Glaser’s is widely known all around the world and has been exhibited at exhibitions around the world. His work is also shown at worldwide museums such as; Cooper Hewitt National Design Museum in New York, Victoria and Albert Museum in London, and the Israel Museum in Jerusalem. Glaser has also done shows at the Centre Georges Pompidou in Paris and The Museum of Modern Arts in New York City. Glaser has been the subject of a documentary film in 2009 called “To Inform and Delight: The World of Milton Glaser”.

Key Dates of Graphic Design History

Arts and Crafts (1860-1900)

1. A reaction to the electric revival of historic styles of the Victorian era and to “Soulless” machine-made production aided by the Industrial Revolution.

2. International movement in decorative and fine arts which began in Britain and moved on into Europe and North America.

Art Nouveau (1880-1914)

Art Nouveau is an international style of art, architecture and applied art, especially the decorative arts. This was inspired by natural forms and structures, not only in flowers and plants but also in curved lines. This style was the first major artistic stylistic movement in which mass-produced graphics played a key role, often techniques of colour printing developed relatively recently.

1960- Pop Art

1. Pop Art movement started in the early 1960s in Britain.

2. Famous Pop Art artists are Andy Warhol, Roy Lichtenstein and Claes Oldenburg.

3. Pop Art has become one of the most recognizable style of modern art.

4. Pop Art is art based on modern popular culture and the mass media, especially as a critical or ironic comment on traditional fine art values.

D&AD (1962)

Organization dedicated to promoting excellence in design and advertising, the group shows passion to for creative communication. A year later D&AD manage to get awards which was a benchmark in the history of achievement.

Pentagram (1972)

Pentagram went to be the world’s most prominent design studio. Pentagram has studios in various parts of the world and now the multi-award-winning agency does graphic design, identity, architecture, interior and product design.

Early Modern (1910-1935)

1. Geometrically based.

2. Minimalistic approach.

3. More photos.

4. Less illustrations.

Art Deco (1920-1940)

1. Bold geometric shapes.

2. Use of motion lines.

3. Use of sunbursts.

4. High contrast in colours.

5. Flat (in depth).

Heroic Realism (1910-1940’s)

1. Realistic imagery.

2. Usually featuring one person.

3. Promoting an ideal.

4. Strong message in the text.

5. Clear, bold font.

Late Modern (1945-1960)

1. Distorted geometric shapes.

2. Informal structural layout.

3. Plain and simple.

4. Non decorative type.

Grunge (2000-2015)

1. Dirty textures and background images.

2. Irregular lines and frames.

3. Coffee rings, spilled out liquids and stairs.

4. Torn paper and dirty edges.

5. Hand-written elements.

10 Influential Graphic Designers in History

Paul Rand

Born in Brooklyn in 1914, he attended art school in New York City at both Pratt Institute and Parsons School of Designs. Began his career designing covers for direction magazines, his biggest pieces of graphic design have been for companies like IBM, ABC, UPS and Westinghouse.

Saul Bass

Saul is a native New Yorker, moved to LA in mid twenties to get a career in graphic design. Saul has talent in fields such as print design and even movie animation.

Herb Lubalin

Herb has been named as the “grandfather” of typography, he was been given the title of Art Director of The Year in 1962. His typography influenced the way people saw letterforms and words, by adding movement and transforming text into pictures and meaningful messages.

George Lois

George Lois is a prolific advertiser and Art Director, he helped create VH1, Lean Cuisine and launch Tommy Hilfiger. His work also includes campaigns for Jiffy Lube, USA Today and ESPN, he has also oversaw many numerous covers for the Esquire Magazine which is probably the work he is best known for.

Alexey Brodovitch

Born in Russia in 1898, which later he moved to the United States in 1930. In 1934 he began working for Harper’s Bazaar. He not only arranged photos, illustrations and text on the page, but he conceived and commissioned all graphic art.

Bradbury Thompson

A native of Topeka, Kansas, moved to New York City to find his career in graphic design. He worked in NYC for 60 years for companies such as Rogers, Kellog, and Stillson. His work is distinguished by his talent for colour, composition and understanding of the power of letter forms.

Advert HomeworkAnimal Cruetly

1.WWF Tiger Advert

This is an effective advert because it is campaigning against the killing of Tigers for rugs. The colour combinations in this advert are very simple but effective as they make the advert stand out. The bold writing “I am not a rug” stands out from the black background as it is in white and bold. This is effective because that is the first thing that catches the reader's eyes and sends the message across that killing tigers for their body parts is not right.

2. Zoo Advert

This is an effective advert because it uses simple colours which don’t over complicate the advert. The colours help send the message out that zoos are bad as the word “Zoo” stands out. Using the handcuffs as the “O’s” in the word zoo is effective because it is saying without words that for animals living in captivity is like living in a prison because they don’t live in the natural habitat that they would live in, in the wild.

3. Animal Testing Advert

This is an effective and powerful advert because it is showing the little puppy as a perfume bottle. That is powerful as it is saying that animals go through suffering and pain having drugs and cosmetics tested on them just to see if they are safe for humans to use. Using the puppy as a perfume is very effective because it is showing that animals even for babies are sent to test labs and are undergoing a lot of suffering having things tested on them.

4. Animals in circus Advert

This is an effective advert because it is showing a monkey trapped behind bars in a circus. The close up shot of the monkey behind the bars is effective as it is showing that the monkey is almost living in a prison being forced to be a part in the circus. The use of the dull colours for the bars and background show the mood of the monkey and how it is possibility treated really badly at the circus. The facial expression is also effective because it is showing that monkeys are forced to take part in things they don’t want to just for our amusement. The bold writing that stands out “Animals are not clowns” is effective as it is saying that animals aren’t made to be clowns so they shouldn’t be forced to it either.

5. Extinction Advert

This is an effective advert as it is showing that hunting animals constantly, will, eventually lead to extinction. The use of the tools and engineer is effective because it is showing that human intervention won’t fix animals that are being killed off to extinction by other humans for their body parts.