Miltiadis SarantinidisCommercial Manager

Ilias SmyrnioudisOperations Manager

Chios Mastiha

• Chios Mastiha constitutes a 100% natural product and it comes from the trunk and the branches of the mastiha tree (Pistacia Lentiscus var. Chia).

• It is the air-dried, resinous exudation of the mastiha tree which is exclusively cultivated in South Chios, a Greek island of the East Aegean Sea.

• Only the variety Chia produces the finest, the purest and the unique for its therapeutical uses Mastiha.

The Mastiha Tree

…is an evergreen shrub, 2-3 meters tall, which grows slowly

…it takes 15-20 years to reach its ultimate form

…has the potential to produce Mastiha 5 years after it is planted …is a resilient plant, vulnerable only to frost and mistreatment

• Founded in 1938• CMGA is a second degree association, consist of 20 first degree associations• Members: Chios Mastiha growers/farmers. More than 5.000 members• 9 member Board of Directors elected by the Mastiha growers• Premises of 10,000 sq.m.• Production (per year): approx. 110-150 tones • Exports: approx. 85 tones• Objectives: collection, processing, packaging and trade of Chios Mastiha,

administration and management of the production, legal protection of Chios Mastiha, coordination and financing of scientific researches for Chios Mastiha, research and development of new products

Company Profile

• 1938: foundation of the Association• 1950:mastiha oil was first produced in the Association’s special premises, by the

Mastiha distillation using water steam• 1957: the first chewing gum confection unit began its operations with machines

covering all production stages• 1985: Creation of the modern factory for the production of ELMA chewing gum• 1997: the European Union recognized Chios mastiha, Chios mastiha oil and Chios

ELMA chewing gum as PDO products• 2002:Establishment of Mediterra SA, a subsidiary company that runs retail shops

under the brand ‘mastihashop’• 2009: Construction of a modern factory for Mastiha processing

CMGA highlights

What is a PDO product?

• In 1992 the European Union enacted a regulation for the protection of the destination of origin of the agricultural products

• PDO is the name of a region or, in extraordinary cases, of a country, used in the description of an agricultural product or a food originating from this specified region or country. The PDO product owes all its properties to this specific region.

• All PDO products bear the PDO mark

A P.D.O product

Since 1997, Chios Mastiha has been identified as PDO product (No 123/1997 Regulation of the E.U. –L0224/24-1-97)

• Benefits for a PDO product: 1. it is protected against any direct or indirect commercial use of other products

which do not comply with the PDO’s special specifications2. It is protected against imitation, false indication of its origin and its nature• Benefits for the consumers:1. Knowledge of the origin of the product they buy2. Guarantee of product quality and production process• Benefit for the growers/farmers: Easier promotion of their products

A P.D.O product

• Thanks to the volume of its infrastructure (immovable property, production facilities), the Chios Mastiha Growers Association holds the first place among the economic entities of the island

• The Chios Mastiha Growers Association owns two production plants (mastiha factory and chewing gum factory) which are certified by ISO 9001 and HACCP

• In the context of organizing and supporting the agricultural production, the Association keeps many privately owned storing spaces, secondary facilities and land properties in southern Chios

• The subsidiary company MEDITERRA has recently created a production unit of traditional products, especially in the field of confectionary

Infrastructure

Based on its beneficial attributes the Chios Mastiha is exported worldwide and it is used in various fields.

The main markets are:

-Arabic countries: Saudi Arabia, U.A.E, Lebanon, Iraq, Jordan, Syria e.t.c.-European countries: Cyprus, France, England, Germany, Italy e.t.c.-North Africa: Tunice, Moroco, Algeria, Egypt e.t.c.

-U.S.A, Turkey, Japan, Korea, Australia, e.t.c.

Markets

Sales per country (tn)

UAEGreeceFrench

K.S.ArabiaU.S.A.

TurkeyEgypt

CyprusGermany

MauritaneSyria

LibanonMaroco

SpainJapan

BulgaryKorea

ItalyIsrael

KuweitEngland

LibyaPakistanAustralia

0 5,000 10,000 15,000 20,000 25,000

Quota

21%

18%61%

GreeceConsuptionExports

Mastiha Production (tn)

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

20

40

60

80

100

120

140

160

97 97 101 97103.78

128.27133.53

89.81194.87

83.38

127.95

158.38153.34 150.3

108.51117.84 115

145

Price to the producer(€/kg)

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 20090.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Price to the producer(€/kg)

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

19.2 22.1 25.3 28.234.1 36.2 36.6

41.749.2

69.674.1 73.4 73.1 73.7 73.2 74.0 72.0

8.2 7.2 9.2

Association

EU Subsidy

The first chewing gum

It is the only chewing gum that contains natural Chios mastiha

and Chios Mastiha Oil It contains ONLY natural sweetenersIt does not contain antioxidants such as BHT/BHAIt does not contain sources of phenylalanine like aspartame .It does not contain technical aromas

ELMA chewing gum

Mastiha Chewing Gum with natural extracts of peppermint, spearmint and cinnamon.

– It ONLY contains natural sweeteners

– It does not contain antioxidants like BHT/BHA.

– It does not contain sources of phenylalanine like aspartame

– It does not contain technical aromas

ΕΛΜΑ Fresh

The mastihashop concept

The exact composition of Chios Mastiha is not known yet 100%. An extraordinary variety of therapeutical & aromatic ingredients are found in it.

Chios Mastiha

Essential Oil 3%

polymer (poly-B-myrcene) 25 %

total mastic extract without polymeracidic fractionneutral fractionother substances

72 %39 %28 % 5%

Natural polymer - poly-B-myrcene. It is contained in mastiha in almost 25%. Acidic Fraction- in acidic fraction, which is the 39% of mastiha, are contained acidic triterpenes substances.Neutral fraction- In neutral fraction, which is the 28% of mastiha, are contained neutral ingredients such as triterpenic aldehydes and alcohols.

Mastiha Composition

Chemical compounds (non-volatile) isolated from mastic Masticadienonic acid 28-nor-oleanone

Isomasticadienonic acid 3-oxo-28-norolean-12-ene

Oleanonic acid 20(S)-3β-acetoxy-20-hydroxydammar-24-ene

Moronic acid 3-oxo-dammara-20(21),24-diene

Oleanolic acid 3β-hydroxymalabarica-14(26),17Ε,21-triene

Masticadienolic acid 3-oxomalabarica-14(26),17Ε,21-triene

Isomasticadienolic acid 3β-hydroxy-28-norolean-12-ene

Myrrhanone C 3-oxo-28-norlup-20(29)-ene

Tirucallol (8R)-3-oxo-8-hydroxy-polypoda-13Ε,17Ε,21-triene

Betulonal 1,4-poly-β-myrcene

Carryophyllene oxide Tyrosol

Oleanolic aldehyde p-hydroxy-benzoic acid

Oleanonic aldehyde p-hydroxy-phenylacetic acid

Lup-22(29)-en-3-one Vanillic acid

Masticadienonal Gallic acid

Isomasticadienonal trans-cinnamomic acid

Chemical compounds (volatile) isolated from mastictricyclene myrtenal

α-pinene myrtenol

camphene verbenol

sabinene eugenol

β-pinene geranyl oxide

myrcene linalyl oxide

o-methylanisole bornyl oxide

limonene anethole

α-terpinolene α-irone

perillene α-ylangene

linalool trans-caryophyllene

Z-citral α-humulene

α-campholenal D-germacrene

pinocarveol trans-methyl-isoeugenol

verbenone caryophyllene oxide

Chios Mastiha was used in the traditional Greek medicine against disorders of the peptic system like dyspepsia, stomach ache, peptic ulcers, etc.

It has been mentioned as the first natural chewing gum of the ancient world.

It was used in cosmetology for the face and body cleaning.

It was an active ingredient in many pharmaceutical recipes.

Beneficial actions

In our days, the scientific community through accurate and scientifically acceptable methods based on laboratory research and clinical studies comes to prove that natural Chios mastiha has unique beneficial and therapeutic properties. It is proved that Chios Mastiha:

has beneficial action against disorders of the peptic system

contributes to the oral hygiene

has important anti-microbial and anti-inflammatory action

Acts as a natural anti-oxidant agent

contributes to the healing of injuries and to the skin reformation

Beneficial actions

Clinical researches have proved that Chios Mastiha contributes to the prevention of ulcers because of its action against to the helicobacter pylori. The anti-microbial action of mastiha can eliminate the helicobacter pylori from the stomach of people who suffer from the infection that this bacteria causes.

Searches have shown that Chios Mastiha relieves from gastrointestinal disorders, dyspepsia and gastralgia (stomach ache).

In gastrointestinal system

In oral hygieneScientific studies have proved that chewing Chios Mastiha is very helpful for

gum exercise, along with all its relevant beneficial effects in dental health.

It has been further confirmed that Chios Mastiha, unlike ordinary chewing gums, induces greater salivation due to its particular taste and its relative hardness, something that gives a greater feel of mouth freshness and cleanness.

It has been also proved to be relieving for people suffering from dry mouth, a disorder especially common among elderly persons.

Due to its microbial action decreases plaque formation and eliminates bacterial growth inside the oral cavity.

In atherosclerosis

Nowadays, there has been an intense scientific interest regarding the use of natural antioxidant agents as protective means against the atherosclerosis disease.

The presence of phenolic molecules, triterpenic compounds as well as phytosterols among Chios Mastiha’s components is particularly important because of their action against the oxidation of low density lipoprotein (LDL) and that is a significant evidence for its potential antioxidant effect.

As a skin regeneration agent

Relevant publications have revealed the beneficial presence of Mastiha in healing wound and post operative incisions, while at the same time does not have undesirable side effects on the skin (irritation, itching, dermatitis, etc), like other common healing products do.

This unique natural resin is already used very often as a component of bandages, adhesive plasters and other healing agents applied for the protection and healing of wounds or post-surgical incisions.

– Cosmetics– Soaps– Shampoos, bath foams– Facial creams

– Antiseptic /Wound healing pastes & solutions

– Ointments for burns and skin treatments

– Toothpastes – Mouth washes

- Dietary supplements

Health & care applications

All in one capsule!

• 90 capsules per vase

• 350mg Mastiha per capsule

• Indications: Chios Mastiha contributes to eradication of Helicobacter pylori (the causative agent in the creation of ulcers), reliefs from heartburn and generally in digestive problems.

N.O.M. notification number10687-13/02/2007

Thank you for your attention…