New species of extremely leggy millipede discovered in a ...
Millipede games in_business
-
Upload
adtechanz -
Category
Entertainment & Humor
-
view
219 -
download
2
description
Transcript of Millipede games in_business
![Page 1: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/1.jpg)
![Page 3: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/3.jpg)
![Page 4: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/4.jpg)
Established to promote the brand’s bringing two intense
flavours back from the dead during Halloween
![Page 5: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/5.jpg)
Players are trapped in a haunted hotel,
where the only way out is to solve terrifying challenges.
To make it scarier, you have to play in the dark…
Hotel 626 is only open from 6pm to 6am.
![Page 7: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/7.jpg)
Over 2.5 million people in 136 countries
Over 2 million bags sold
Selling out in three weeks
Not a single mention of a corn chip
![Page 8: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/8.jpg)
THE NEXT LEVEL How Businesses Are Using Games to
Engage Their Audience
Presented by
![Page 9: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/9.jpg)
What is Gamification/Game Based Learning/
Gameful Engagement?
![Page 10: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/10.jpg)
13 hours per week
![Page 11: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/11.jpg)
3 billion hours
![Page 12: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/12.jpg)
69%
![Page 13: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/13.jpg)
97%
![Page 14: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/14.jpg)
40%
![Page 15: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/15.jpg)
1 out of 4
![Page 16: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/16.jpg)
35 years old
![Page 17: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/17.jpg)
80%
![Page 18: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/18.jpg)
61%
![Page 19: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/19.jpg)
Size of market and the future
25% of redesigned business processes by 2015/6
more than a $2.8 billion business by 2016
70 percent of Global 2000 businesses
![Page 20: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/20.jpg)
![Page 21: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/21.jpg)
Get people to re-engage with the Census with
the release of the 2011 data.
![Page 22: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/22.jpg)
People don’t really understand why the data is
important and valuable.
![Page 23: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/23.jpg)
The best way to understand the value of the
data is to use it.
![Page 24: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/24.jpg)
Click to view
![Page 25: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/25.jpg)
![Page 26: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/26.jpg)
100,000+ downloads
Average usage 7:34 mins
Featured by Apple, major global game & technology websites
4.5 stars
![Page 27: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/27.jpg)
![Page 28: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/28.jpg)
MLC Tennis Hot Shots had a low level of
awareness compared with some other kids'
sports programs
![Page 29: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/29.jpg)
We wanted to engage kids in a fun way
We wanted to be able to communicate with kids
![Page 30: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/30.jpg)
We wanted to promote the MLC Tennis Hot Shots
program to kids without advertising to them
![Page 32: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/32.jpg)
Awareness of the program is growing steadily
In the 2012–13 financial year more than 90,000 kids
registered for the program,
an increase of more than 100 per cent
![Page 33: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/33.jpg)
We can communicate messages about our
program via the News section in Tennis Hot Shots Galaxy
![Page 34: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/34.jpg)
Tennis Hot Shots and Tennis Hot Shots Galaxy
both been downloaded more than 160,000 times
both been featured by Apple multiple times
both made the top 10 Sports games on the App Store
![Page 35: Millipede games in_business](https://reader033.fdocuments.net/reader033/viewer/2022051323/54820328b07959520c8b46ba/html5/thumbnails/35.jpg)
THE NEXT LEVEL How Businesses Are Using Games to
Engage Their Audience
Presented by
Wil Monte
Zac Jacobs
Craig Morris
tennis.com.au